Real Estate Investing in Rogers, Arkansas (72758)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Benton County • Population: 47,781 • Data updated: September 2026

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Should you buy in 72758 (Rogers, AR)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (68/100)

Mixed — home prices are stretched relative to local incomes. Run the math on your specific situation.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in Rogers, AR (72758)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $454,519
Avg Monthly Rent $1,522
1% Rule ✗ Does Not Meet
Median Income $89,111
% Renters 39.6%

Market Analysis: 72758 Rogers

The 72758 ZIP covers a section of Rogers that demands careful diligence. Prices near $455K look accessible, but the work to make a deal cash flow is real.

The investment case in 72758 is healthy only for operators who understand what they are buying. A $455K median suggests accessibility, but management intensity, vacancy drift, and capex surprises are real.

Regionally, 72758 sits on the difficult end of the AR spectrum. The a solid fit for read — for disciplined operators — is that pricing reflects the difficulty.

Who lives in 72758 is part of why the ZIP is priced as it is. The demographic profile requires hands-on management, tight screening, and local knowledge.

tilts toward the ZIP is not uninvestable, but it is unforgiving. Section 8 landlords, local operators, and specialized value-add funds are the investor types that tend to succeed.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Rogers:

C+ Average
Buy Confidence Score: 69/100
Affordability
10/25
Appreciation
25/25
Stability
13/20
Timing
6/15
Rental backup
15/15
Affordability
Expensive
Homes cost 5.1× the median income
Value Trend
Rising (+3.0%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,522/mo if you need to move
Market Conditions
WARM
Seller-favorable conditions, steady activity
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
☀️
WARM MARKET
Fayetteville-Springdale-Rogers, AR Metro Area
Seller-favorable conditions, steady activity
0 days
Average time to sell
Very Fast
10.4%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Fayetteville-Springdale-Rogers, AR metro data
🏠

Property Strategy for 72758

Which property type performs best in this market?

Best for Cash Flow
3BR
4.8% cap rate
Best for Appreciation
2BR
+12.1% 5yr CAGR
Best Overall Value
3BR
$110,653/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $313,009 $1,590 3.7% +12.1% $156,504
3BR $331,959 $2,210 4.8% +10.8% $110,653
4BR $606,572 $2,610 3.1% +11.2% $151,643
5BR $803,487 +10.9% $160,697

Market Trends

Home Value History (with trend line)

$479K$412K$345K$279K$212K$146KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,583$1,438$1,294$1,149$1,004$859Jun 2016Jul 2021Jul 2026

📊 How Does 72758 Compare?

Metric 72758 Rogers Fayetteville-Springdale-Rogers, AR Arkansas
Home Value $454,519 $400,407 N/A $216,341
5-Year CAGR 7.4% 7.3% N/A 5.7%
Avg Rent $1,522 $1,458 N/A -
Cap Rate 2.6% 2.9% - -
💡 Why Invest in 72758? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

A healthy rental market with 40% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 72758 (Rogers, AR). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
2.6%
Low
5yr Growth
+7.4%
Strong

📊 Market Snapshot

Home Value $454,519
Monthly Rent $1,522
Price-to-Rent 24.9:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.0%
Cap Rate 2.6%
5-Year IRR 10.0%

📈 Home Appreciation

1-Year +3.0% ▲
3-Year CAGR +4.2% ▲
5-Year CAGR +7.4% ▲
10-Year CAGR +7.8% ▲

🏠 Rent Trends

1-Year +0.2% ▲
3-Year CAGR +1.7% ▲
5-Year CAGR +5.8% ▲
Negative Leverage — IRR / Tax Play Cap Rate: 2.6%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.6%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
7.4%
Low risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+7.4%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 72758

Population: 47,781

💰 Median Household Income
$89,111
This area
$89,111
State
$52,981
USA
$74,580
🏠 Renter Occupied
39.6%
This area
39.6%
State
24.2%
USA
34.0%
💼 Unemployment Rate
1.8%
This area
1.8%
State
-21.7%
USA
3.7%
🎓 College Educated
40.8%
This area
40.8%
State
-9.2%
USA
33.7%
👤 Median Age
33.1 years
This area
33.1 years
State
3.7 years
USA
38.9 years
🏚️ Vacancy Rate
7.4%
This area
7.4%
State
22.6%
USA
10.5%
👥 Population by Ethnicity
White 70.5%
Other/Mixed 25.0%
Hispanic/Latino 20.8%
Asian 3.1%
Black/African American 1.4%
👶 Under 18
27.9%
This area
27.9%
USA
22.0%
👴 65 and Over
10.5%
This area
10.5%
USA
17.3%
📊 Poverty Rate
7.8%
This area
7.8%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 72758

B Avg School Grade
8 Schools
14.2:1 Avg Class Size
$11,399 Avg Per Pupil

Schools in This ZIP Code

B+ Above Average

ROGERS NEW TECHNOLOGY HIGH SCHOOL

📚 09 – 12 High School Charter
👥
672 Students
👨‍🏫
7.7:1 Class Size
💰
$12,254 Per Student
B Good

FAIRVIEW ELEMENTARY SCHOOL

📚 K – 05 Elementary
👥
567 Students
👨‍🏫
17.1:1 Class Size
💰
$12,254 Per Student
B Good

JANIE DARR ELEMENTARY SCHOOL

📚 K – 05 Elementary
👥
421 Students
👨‍🏫
16.8:1 Class Size
💰
$12,254 Per Student
B Good

LISA ACADEMY ROGERS-BENTONVILLE ELEMENTARY SCHOOL

📚 K – 05 Elementary Charter
👥
359 Students
👨‍🏫
16.0:1 Class Size
💰
$11,632 Per Student
B Good

LISA ACADEMY ROGERS-BENTONVILLE MIDDLE SCHOOL

📚 06 – 08 Middle Charter
👥
63 Students
👨‍🏫
6.6:1 Class Size
💰
$11,632 Per Student
C+ Average

ROGERS HIGH SCHOOL

📚 09 – 12 High School
👥
2,379 Students
👨‍🏫
13.8:1 Class Size
💰
$12,254 Per Student
C+ Average

ARKANSAS ARTS ACADEMY ELEMENTARY

📚 K – 06 School Charter
👥
556 Students
👨‍🏫
16.8:1 Class Size
💰
$9,764 Per Student
C+ Average
👥
547 Students
👨‍🏫
18.8:1 Class Size
💰
$9,146 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

6 Nearby 2,153 Off-Campus Students
D
Academy of Professional Cosmetology
171 students · 4.0 mi
C
NorthWest Arkansas Community College
7,839 students · 4.4 mi
C
Ecclesia College
138 students · 7.9 mi
C+
Northwest Technical Institute
217 students · 8.5 mi
C
Career Academy of Hair Design
244 students · 9.1 mi
C
Paul Mitchell the School-Arkansas
107 students · 11.9 mi

Investor Insight: With 2,153 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

What price range are homes in Rogers, AR?

The median home value in Rogers, AR is roughly $455K. That puts it reasonable relative to the AR statewide average.

Is Rogers, AR better for rentals, flips, or BRRRR?

Rogers, AR investors pursuing careful cash-flow rentals with hands-on management. The underlying economics ($455K prices, $1,522/mo rents) make it a reasonable choice.

How much rent can I charge in Rogers, AR?

Rents in Rogers, AR run near $1,522/mo. Compared with median home prices of $455K that produces solid gross yields for typical rentals.

Is Rogers, AR good for landlords?

Rogers, AR falls under AR landlord-tenant law, which is landlord-friendly. That backdrop makes day-to-day property management reasonable.

What kind of market is Rogers, AR for investors?

Our data puts Rogers, AR at 3.0/5 for investability. Home prices of $455K and rents around $1,522/mo create a solid backdrop for investor activity.

You know 72758 now. You don’t know where it ranks.

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How 72758 ranks in Fayetteville-Springdale-Rogers, AR

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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