Real Estate Investing in Rogers, Arkansas (72756)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Benton County • Population: 41,278 • Data updated: September 2026

☆ Watch this market Free account

Should you buy in 72756 (Rogers, AR)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (63/100)

Mixed — home prices are stretched relative to local incomes. Run the math on your specific situation.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • Elevated vacancy: 10.6% vacancy may signal weakening demand.

What’s happening in Rogers, AR (72756)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $346,296
Avg Monthly Rent $1,395
1% Rule ✗ Does Not Meet
Median Income $67,893
% Renters 35.1%

Market Analysis: 72756 Rogers

Meanwhile, ZIP 72756 has challenges — vacancy pressure, softer price growth, and tenant stability concerns sit alongside the $346K median. It rewards specialists, not generalists.

Distressed markets are won on execution, not on spreadsheets. ZIP 72756 posts the profile where tenant screening, deferred maintenance, and local relationships determine the outcome.

Statewide comparisons place 72756 among AR's softer markets. That context does not make the ZIP uninvestable, but it does raise the bar for due diligence.

The 72756 ZIP's population of 41,278 has faced economic pressure over the last decade. That pressure shows up in rent delinquency patterns that clocks in at the need for careful underwriting.

Strategically, 72756 can be a high-return sleeve of a diversified portfolio — but it should not be the whole portfolio, and it should not be someone's first deal.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Rogers:

C+ Average
Buy Confidence Score: 69/100
Affordability
10/25
Appreciation
25/25
Stability
13/20
Timing
6/15
Rental backup
15/15
Affordability
Expensive
Homes cost 5.1× the median income
Value Trend
Rising (+3.9%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,395/mo if you need to move
Market Conditions
WARM
Seller-favorable conditions, steady activity
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
☀️
WARM MARKET
Fayetteville-Springdale-Rogers, AR Metro Area
Seller-favorable conditions, steady activity
0 days
Average time to sell
Very Fast
10.4%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Fayetteville-Springdale-Rogers, AR metro data
🏠

Property Strategy for 72756

Which property type performs best in this market?

Best for Cash Flow
3BR
3.5% cap rate
Best for Appreciation
2BR
+12.2% 5yr CAGR
Best Overall Value
3BR
$107,322/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $252,365 $1,130 3.2% +12.2% $126,183
3BR $321,966 $1,570 3.5% +10.9% $107,322
4BR $472,052 $1,860 2.8% +10.8% $118,013
5BR $713,109 +11.7% $142,622

Market Trends

Home Value History (with trend line)

$368K$312K$256K$200K$145K$89KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,437$1,376$1,314$1,252$1,191$1,129Jan 2023Oct 2024Jul 2026

📊 How Does 72756 Compare?

Metric 72756 Rogers Fayetteville-Springdale-Rogers, AR Arkansas
Home Value $346,296 $400,407 N/A $216,341
5-Year CAGR 7.1% 7.3% N/A 5.7%
Avg Rent $1,395 $1,458 N/A -
Cap Rate 3.1% 2.9% - -
💡 Why Invest in 72756? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

A healthy rental market with 35% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 72756 (Rogers, AR). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
3.1%
Low
5yr Growth
+7.1%
Strong

📊 Market Snapshot

Home Value $346,296
Monthly Rent $1,395
Price-to-Rent 20.7:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.8%
Cap Rate 3.1%
5-Year IRR 10.3%

📈 Home Appreciation

1-Year +3.9% ▲
3-Year CAGR +3.7% ▲
5-Year CAGR +7.1% ▲
10-Year CAGR +8.4% ▲

🏠 Rent Trends

1-Year +6.2% ▲
3-Year CAGR +5.1% ▲
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 3.1%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (3.1%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
10.6%
Moderate risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+7.1%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 72756

Population: 41,278

💰 Median Household Income
$67,893
This area
$67,893
State
$52,981
USA
$74,580
🏠 Renter Occupied
35.1%
This area
35.1%
State
24.2%
USA
34.0%
💼 Unemployment Rate
3.0%
This area
3.0%
State
-21.7%
USA
3.7%
🎓 College Educated
22.7%
This area
22.7%
State
-9.2%
USA
33.7%
👤 Median Age
38.2 years
This area
38.2 years
State
3.7 years
USA
38.9 years
🏚️ Vacancy Rate
10.6%
This area
10.6%
State
22.6%
USA
10.5%
👥 Population by Ethnicity
White 72.2%
Other/Mixed 25.4%
Hispanic/Latino 20.9%
Asian 1.5%
Black/African American 0.8%
👶 Under 18
22.1%
This area
22.1%
USA
22.0%
👴 65 and Over
14.4%
This area
14.4%
USA
17.3%
📊 Poverty Rate
9.5%
This area
9.5%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 72756

B Avg School Grade
19 Schools
14.4:1 Avg Class Size
$11,969 Avg Per Pupil

Schools in This ZIP Code

B+ Above Average

BELLVIEW ELEMENTARY

📚 Pre-K – 05 Elementary
👥
368 Students
👨‍🏫
14.1:1 Class Size
💰
$12,254 Per Student
B+ Above Average

FRANK TILLERY ELEM. SCHOOL

📚 K – 05 Elementary
👥
507 Students
👨‍🏫
13.3:1 Class Size
💰
$12,254 Per Student
B+ Above Average

GRACE HILL ELEMENTARY SCHOOL

📚 K – 05 Elementary
👥
413 Students
👨‍🏫
14.7:1 Class Size
💰
$12,254 Per Student
B+ Above Average

LINGLE MIDDLE SCHOOL

📚 06 – 08 Middle
👥
742 Students
👨‍🏫
13.9:1 Class Size
💰
$12,254 Per Student
B+ Above Average

NORTHSIDE ELEMENTARY SCHOOL

📚 Pre-K – 05 Elementary
👥
477 Students
👨‍🏫
14.8:1 Class Size
💰
$12,254 Per Student
B+ Above Average

WESTSIDE ELEMENTARY SCHOOL

📚 K – 05 Elementary
👥
394 Students
👨‍🏫
13.4:1 Class Size
💰
$12,254 Per Student
B+ Above Average

KIRKSEY MIDDLE SCHOOL

📚 06 – 08 Middle
👥
957 Students
👨‍🏫
14.2:1 Class Size
💰
$12,254 Per Student
B+ Above Average

OAKDALE MIDDLE SCHOOL

📚 06 – 08 Middle
👥
814 Students
👨‍🏫
12.7:1 Class Size
💰
$12,254 Per Student
B Good

ARKANSAS ARTS ACADEMY HIGH SCHOOL

📚 07 – 12 High School Charter
👥
448 Students
👨‍🏫
6.3:1 Class Size
💰
$9,764 Per Student
B Good

BONNIE GRIMES ELEM. SCHOOL

📚 K – 05 Elementary
👥
437 Students
👨‍🏫
15.9:1 Class Size
💰
$12,254 Per Student
B Good

EASTSIDE ELEMENTARY SCHOOL

📚 K – 05 Elementary
👥
468 Students
👨‍🏫
16.2:1 Class Size
💰
$12,254 Per Student
B Good

JOE MATHIAS ELEMENTARY SCHOOL

📚 K – 05 Elementary
👥
426 Students
👨‍🏫
15.9:1 Class Size
💰
$12,254 Per Student
B Good

JONES ELEMENTARY SCHOOL

📚 K – 05 Elementary
👥
454 Students
👨‍🏫
15.3:1 Class Size
💰
$12,254 Per Student
B Good

OLD WIRE ELEMENTARY SCHOOL

📚 K – 05 Elementary
👥
492 Students
👨‍🏫
16.2:1 Class Size
💰
$12,254 Per Student
B Good

REAGAN ELEMENTARY SCHOOL

📚 K – 05 Elementary
👥
392 Students
👨‍🏫
15.4:1 Class Size
💰
$12,254 Per Student
B Good

ROGERS HERITAGE HIGH SCHOOL

📚 09 – 12 High School
👥
2,125 Students
👨‍🏫
11.5:1 Class Size
💰
$12,254 Per Student
B Good

ELMWOOD MIDDLE SCHOOL

📚 06 – 08 Middle
👥
1,026 Students
👨‍🏫
15.8:1 Class Size
💰
$12,254 Per Student
B Good

EVENING STAR ELEMENTARY SCHOOL

📚 K – 04 Elementary
👥
664 Students
👨‍🏫
19.3:1 Class Size
💰
$13,522 Per Student
C+ Average

HAAS HALL ACADEMY AT THE LANE

📚 07 – 12 High School Charter
👥
256 Students
👨‍🏫
14.2:1 Class Size
💰
$8,059 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

4 Nearby 2,153 Off-Campus Students
D
Academy of Professional Cosmetology
171 students · 9.5 mi
C
NorthWest Arkansas Community College
7,839 students · 10.4 mi
C+
Northwest Technical Institute
217 students · 12.1 mi
C
Career Academy of Hair Design
244 students · 13.1 mi

Investor Insight: With 2,153 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

What is the median home value in Rogers, AR?

Expect median prices around $346K in Rogers, AR. The market has run at a 0.0% 5-year CAGR, so entry costs have been steady.

What is the smart move for investors in Rogers, AR?

In Rogers, AR the healthy play is typically careful cash-flow rentals with hands-on management. The combination of $346K prices and $1,395/mo rents suits that approach.

How deep is the rental pool in Rogers, AR?

The tenant pool in Rogers, AR is solid, supported by local employment and population fundamentals. Rents of $1,395/mo are well-absorbed by the market.

How tight is the rental market in Rogers, AR?

Rogers, AR carries elevated vacancy risk. Expect predictable absorption at market rents of $1,395/mo.

Does house hacking work in Rogers, AR?

House hacking in Rogers, AR is reasonable to execute. Prices around $346K and rents of $1,395/mo solid owner-occupant economics.

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How 72756 ranks in Fayetteville-Springdale-Rogers, AR

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