Real Estate Investing in Green Bay, Wisconsin (54311)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Brown County • Population: 37,588 • Data updated: September 2026

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Should you buy in 54311 (Green Bay, WI)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (64/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • High price-to-rent: Price-to-rent ratio 27.3 — hard to cash-flow at these prices.

What’s happening in Green Bay, WI (54311)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $398,993
Avg Monthly Rent $1,219
1% Rule ✗ Does Not Meet
Median Income $80,361
% Renters 32.6%

Market Analysis: 54311 Green Bay

Investors eyeing 54311 need to respect the fundamentals at play. Home values of $399K come alongside slower price movement and elevated management overhead.

On balance, the numbers look inviting — $399K purchase price, 0.0% nominal cap — the work to hit that pro forma in 54311 is substantial and deserves full respect.

Within WI, ZIP 54311 trails on several market indicators that neighboring Brown County submarkets outperform. The gap is real and sturdy enough to shape underwriting.

The 54311 ZIP's population of 37,588 has faced economic pressure over the last decade. That pressure shows up in rent delinquency patterns that registers the need for careful underwriting.

The right play in 54311 usually involves deep tenant screening, aggressive delinquency response, and a conservative capex buffer. Anything less, and the discount can turn into a trap.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.95% as of Sep 17 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Green Bay:

C+ Average
Buy Confidence Score: 68/100
Affordability
10/25
Appreciation
22/25
Stability
13/20
Timing
8/15
Rental backup
15/15
Affordability
Moderate
Homes cost 5× the median income
Value Trend
Rising (+6.7%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,219/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
⚖️
BALANCED MARKET
Green Bay, WI Metro Area
Even conditions for buyers and sellers
53 days
Average time to sell
Average
6.5%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Green Bay, WI metro data
🏠

Property Strategy for 54311

Which property type performs best in this market?

Best for Cash Flow
3BR
3.4% cap rate
Best for Appreciation
3BR
+8.6% 5yr CAGR
Best Overall Value
5BR
$101,306/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $327,517 $1,270 2.8% +8.5% $163,758
3BR $359,341 $1,690 3.4% +8.6% $119,780
4BR $423,114 $1,760 3.0% +8.4% $105,778
5BR $506,532 +8.3% $101,306

Market Trends

Home Value History (with trend line)

$418K$363K$309K$254K$200K$146KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,405$1,365$1,325$1,285$1,245$1,205Jan 2025Oct 2025Jul 2026

📊 How Does 54311 Compare?

Metric 54311 Green Bay Green Bay, WI Wisconsin
Home Value $398,993 $152,340 N/A $320,446
5-Year CAGR 6.8% 8.4% N/A 7.3%
Avg Rent $1,219 $1,137 N/A -
Cap Rate 2.4% 3.0% - -
💡 Why Invest in 54311? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 54311 (Green Bay, WI). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
2.4%
Low
5yr Growth
+6.8%
Strong

📉 Market Crash Risk Index

Based on Green Bay, WI metro

1/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
0/3
40%
Days Pending
1/2
53 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $398,993
Monthly Rent $1,219
Price-to-Rent 27.3:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 3.7%
Cap Rate 2.4%
5-Year IRR 9.2%

📈 Home Appreciation

1-Year +6.7% ▲
3-Year CAGR +6.2% ▲
5-Year CAGR +6.8% ▲
10-Year CAGR +7.3% ▲

🏠 Rent Trends

1-Year -8.3% ▼
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.4%  |  30yr Rate: 7.0%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (7.0%) exceeds the estimated cap rate (2.4%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
2.6%
Low risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+6.8%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 54311

Population: 37,588

💰 Median Household Income
$80,361
This area
$80,361
State
$73,177
USA
$74,580
🏠 Renter Occupied
32.6%
This area
32.6%
State
22.0%
USA
34.0%
💼 Unemployment Rate
1.4%
This area
1.4%
State
-1.8%
USA
3.7%
🎓 College Educated
33.5%
This area
33.5%
State
17.1%
USA
33.7%
👤 Median Age
38.0 years
This area
38.0 years
State
35.3 years
USA
38.9 years
🏚️ Vacancy Rate
2.6%
This area
2.6%
State
17.1%
USA
10.5%
👥 Population by Ethnicity
White 84.2%
Other/Mixed 10.0%
Hispanic/Latino 6.0%
Asian 3.1%
Black/African American 2.6%
👶 Under 18
21.3%
This area
21.3%
USA
22.0%
👴 65 and Over
17.4%
This area
17.4%
USA
17.3%
📊 Poverty Rate
2.5%
This area
2.5%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 54311

A Avg School Grade
6 Schools
12.2:1 Avg Class Size
$18,203 Avg Per Pupil

Schools in This ZIP Code

A+ Excellent

Baird Elementary

📚 Pre-K – 05 Elementary
👥
511 Students
👨‍🏫
13.2:1 Class Size
💰
$18,203 Per Student
A+ Excellent

Wilder Elementary

📚 Pre-K – 05 Elementary
👥
420 Students
👨‍🏫
13.9:1 Class Size
💰
$18,203 Per Student
A Very Good

Red Smith K-8

📚 Pre-K – 08 School
👥
861 Students
👨‍🏫
14.4:1 Class Size
💰
$18,203 Per Student
A Very Good

McAuliffe Elementary

📚 Pre-K – 05 Elementary
👥
402 Students
👨‍🏫
15.2:1 Class Size
💰
$18,203 Per Student
A Very Good

Wequiock Elementary

📚 Pre-K – 05 Elementary
👥
73 Students
👨‍🏫
10.3:1 Class Size
💰
$18,203 Per Student
B Good

Brown County Institute of Learning

📚 04 – 12 High School
👥
22 Students
👨‍🏫
6.3:1 Class Size
💰
$18,203 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

7 Nearby 5,953 Off-Campus Students
C
Bellin College
836 students · 1.7 mi
C+
University of Wisconsin-Green Bay
10,326 students · 3.6 mi
C+
Saint Norbert College
2,165 students · 8.9 mi
C
Empire Beauty School-Green Bay
85 students · 9.0 mi
C
Rasmussen University-Wisconsin
154 students · 9.6 mi
C
Academy of Beauty Professionals
84 students · 10.4 mi
C+
Northeast Wisconsin Technical College
10,815 students · 10.8 mi

Investor Insight: With 5,953 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

Is real estate in Green Bay, WI a good investment right now?

Green Bay, WI scores 3.0/5 for investability. Home values sit at $399K and rents near $1,219/mo, which keeps the rent-to-price ratio in reasonable territory for buy-and-hold investors.

What approach is best for Green Bay, WI real estate?

Investors who focus on careful cash-flow rentals with hands-on management typically do well in Green Bay, WI. The numbers - $399K homes against $1,219/mo rents - support that play.

How quickly do rentals get leased in Green Bay, WI?

Green Bay, WI carries elevated vacancy risk. Expect stable absorption at market rents of $1,219/mo.

Where do home prices stand in Green Bay, WI?

Green Bay, WI median home values land near $399K. That is reasonable territory for investors looking at $1,219/mo-per-month rentals.

What is the typical rental rate in Green Bay, WI?

The typical rental in Green Bay, WI commands about $1,219/mo monthly. That rent profile stable cash flow against the $399K purchase basis.

You know 54311 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 54311 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 54311 ranks in Green Bay, WI

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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