Real Estate Investing in Green Bay, Wisconsin (54304)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Brown County • Population: 27,876 • Data updated: September 2026

☆ Watch this market Free account

Should you buy in 54304 (Green Bay, WI)? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (73/100)

Solid choice — values are growing steadily and the market is stable enough to buy with confidence.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in Green Bay, WI (54304)?

Click any question — our AI will research it live from the web and show you sources.

✨ Live AI + Web Search
Want to ask your own questions? Upgrade to Pro for unlimited custom queries.
3.0/ 5

Investability

Overall investment appeal

4.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $303,069
Avg Monthly Rent $1,233
1% Rule ✗ Does Not Meet
Median Income $57,061
% Renters 43.3%

Market Analysis: 54304 Green Bay

The 54304 ZIP covers a section of Green Bay that demands careful diligence. Prices near $303K look accessible, but the work to make a deal cash flow is real.

In practical terms, the numbers look inviting — $303K purchase price, 0.0% nominal cap — the work to hit that pro forma in 54304 is substantial and deserves full respect.

ZIP 54304's metrics run below Brown County's averages on price growth and tenant stability. Investors who ignore that regional gap tend to relearn it the hard way.

The 54304 ZIP's population of 27,876 has faced economic pressure over the last decade. That pressure shows up in rent delinquency patterns that registers the need for careful underwriting.

Experienced landlords with local relationships tend to find 54304 workable. Turnkey investors from out of state usually find the numbers do not hold up in practice.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Green Bay:

B Good
Buy Confidence Score: 71/100
Affordability
10/25
Appreciation
25/25
Stability
13/20
Timing
8/15
Rental backup
15/15
Affordability
Expensive
Homes cost 5.3× the median income
Value Trend
Rising (+8.5%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,233/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
⚖️
BALANCED MARKET
Green Bay, WI Metro Area
Even conditions for buyers and sellers
53 days
Average time to sell
Average
6.5%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Green Bay, WI metro data
🏠

Property Strategy for 54304

Which property type performs best in this market?

Best for Cash Flow
3BR
4.0% cap rate
Best for Appreciation
2BR
+12.1% 5yr CAGR
Best Overall Value
5BR
$67,372/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $217,543 $1,160 3.8% +12.1% $108,772
3BR $275,321 $1,540 4.0% +10.5% $91,774
4BR $312,601 $1,610 3.7% +10.0% $78,150
5BR $336,859 +9.2% $67,372

Market Trends

Home Value History (with trend line)

$319K$273K$228K$183K$137K$92KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,745$1,611$1,477$1,343$1,209$1,075Jan 2025Oct 2025Jul 2026

📊 How Does 54304 Compare?

Metric 54304 Green Bay Green Bay, WI Wisconsin
Home Value $303,069 $152,340 N/A $320,446
5-Year CAGR 8.8% 8.4% N/A 7.3%
Avg Rent $1,233 $1,137 N/A -
Cap Rate 3.2% 3.0% - -
💡 Why Invest in 54304? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

A healthy rental market with 43% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
Open the Market Finder →
Free to search · investor plans from $19/mo

Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 54304 (Green Bay, WI). Anonymous, moderated, never written by AI.

Do you own or manage rentals in ZIP 54304 (Green Bay, WI)?

~25 seconds · no account needed · your report is anonymous

Investability
Good
Cap Rate
3.2%
Low
5yr Growth
+8.8%
Strong

📉 Market Crash Risk Index

Based on Green Bay, WI metro

1/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
0/3
40%
Days Pending
1/2
53 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $303,069
Monthly Rent $1,233
Price-to-Rent 20.5:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.9%
Cap Rate 3.2%
5-Year IRR 12.0%

📈 Home Appreciation

1-Year +8.5% ▲
3-Year CAGR +9.2% ▲
5-Year CAGR +8.8% ▲
10-Year CAGR +8.8% ▲

🏠 Rent Trends

1-Year -13.8% ▼
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 3.2%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (3.2%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
4.0%
Low risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+8.8%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 54304

Population: 27,876

💰 Median Household Income
$57,061
This area
$57,061
State
$73,177
USA
$74,580
🏠 Renter Occupied
43.3%
This area
43.3%
State
22.0%
USA
34.0%
💼 Unemployment Rate
2.4%
This area
2.4%
State
-1.8%
USA
3.7%
🎓 College Educated
27.5%
This area
27.5%
State
17.1%
USA
33.7%
👤 Median Age
38.4 years
This area
38.4 years
State
35.3 years
USA
38.9 years
🏚️ Vacancy Rate
4.0%
This area
4.0%
State
17.1%
USA
10.5%
👥 Population by Ethnicity
White 76.3%
Other/Mixed 15.2%
Hispanic/Latino 5.7%
Asian 5.3%
Black/African American 3.2%
👶 Under 18
20.9%
This area
20.9%
USA
22.0%
👴 65 and Over
17.0%
This area
17.0%
USA
17.3%
📊 Poverty Rate
10.9%
This area
10.9%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 54304

A Avg School Grade
10 Schools
13.5:1 Avg Class Size
$17,078 Avg Per Pupil

Schools in This ZIP Code

A+ Excellent

Kennedy Elementary

📚 Pre-K – 05 Elementary
👥
301 Students
👨‍🏫
10.7:1 Class Size
💰
$18,203 Per Student
A+ Excellent

Beaumont Elementary

📚 Pre-K – 05 Elementary
👥
226 Students
👨‍🏫
10.7:1 Class Size
💰
$18,203 Per Student
A+ Excellent

Jackson Elementary

📚 Pre-K – 05 Elementary
👥
372 Students
👨‍🏫
13.6:1 Class Size
💰
$18,203 Per Student
A Very Good

Tank Elementary

📚 Pre-K – 05 Elementary
👥
110 Students
👨‍🏫
7.3:1 Class Size
💰
$18,203 Per Student
A Very Good

MacArthur Elementary

📚 Pre-K – 05 Elementary
👥
251 Students
👨‍🏫
12.6:1 Class Size
💰
$18,203 Per Student
A Very Good

Valley View Elementary

📚 K – 05 Elementary
👥
683 Students
👨‍🏫
12.9:1 Class Size
💰
$15,390 Per Student
B+ Above Average

Parkview Middle

📚 06 – 08 Middle
👥
726 Students
👨‍🏫
15.4:1 Class Size
💰
$15,390 Per Student
B+ Above Average

Southwest High

📚 09 – 12 High School
👥
1,069 Students
👨‍🏫
16.7:1 Class Size
💰
$18,203 Per Student
B Good

Ashwaubenon High

📚 09 – 12 High School
👥
1,004 Students
👨‍🏫
15.8:1 Class Size
💰
$15,390 Per Student
B Good

Cormier School and Early Learning Center

📚 Pre-K – K Elementary
👥
298 Students
👨‍🏫
19.5:1 Class Size
💰
$15,390 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

7 Nearby 5,953 Off-Campus Students
C
Empire Beauty School-Green Bay
85 students · 1.2 mi
C
Rasmussen University-Wisconsin
154 students · 2.3 mi
C
Academy of Beauty Professionals
84 students · 2.5 mi
C+
Northeast Wisconsin Technical College
10,815 students · 2.9 mi
C+
Saint Norbert College
2,165 students · 3.4 mi
C
Bellin College
836 students · 7.4 mi
C+
University of Wisconsin-Green Bay
10,326 students · 7.7 mi

Investor Insight: With 5,953 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

Where do rents currently stand in Green Bay, WI?

Investors in Green Bay, WI typically see rents near $1,233/mo per month against $303K home values - a solid setup for rental cash flow.

What is the tenant pool like in Green Bay, WI?

Expect a solid tenant pool in Green Bay, WI. The rental market absorbs $1,233/mo rents without meaningful friction.

What kind of market is Green Bay, WI for investors?

Our data puts Green Bay, WI at 3.0/5 for investability. Home prices of $303K and rents around $1,233/mo create a solid backdrop for investor activity.

Is Green Bay, WI a friendly market for rental owners?

Green Bay, WI falls under WI landlord-tenant law, which is landlord-friendly. That backdrop makes day-to-day property management reasonable.

What approach is best for Green Bay, WI real estate?

The best-fit strategy in Green Bay, WI is careful cash-flow rentals with hands-on management. That approach the rent and price profile of the market.

You know 54304 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 54304 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

Compare Plans

How 54304 ranks in Green Bay, WI

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
🤖

AI Market Advisor

Ask questions about investing in 54304 (Green Bay)

Loading...

Community Ratings

What people who’ve spent time here actually say. Not paid reviews.

Be the first to rate 54304 (Green Bay, WI).

It takes 30 seconds. No signup. Your rating helps everyone who comes here after you.