Real Estate Investing in Green Bay, Wisconsin (54302)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Brown County • Population: 31,426 • Data updated: September 2026

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Should you buy in 54302 (Green Bay, WI)? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (73/100)

Solid choice — values are growing steadily and the market is stable enough to buy with confidence.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in Green Bay, WI (54302)?

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3.0/ 5

Investability

Overall investment appeal

4.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $261,942
Avg Monthly Rent $969
1% Rule ✗ Does Not Meet
Median Income $53,651
% Renters 50.8%

Market Analysis: 54302 Green Bay

This part of Brown County is not an easy win. The 54302 ZIP shows softness in key indicators, and the playbook that works in cleaner markets often stalls here.

For an experienced owner, 54302 can be a an appealing option for hunting ground — but the discount at $262K reflects genuine risk that outside investors often underestimate.

Within WI, ZIP 54302 trails on several market indicators that neighboring Brown County submarkets outperform. The gap is real and solid enough to shape underwriting.

Who lives in 54302 is part of why the ZIP is priced as it is. The demographic profile requires hands-on management, tight screening, and local knowledge.

Strategy in 54302 is an operator game, not a passive one. On balance, entry prices of $262K are inviting, the management lift is real and non-optional.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Green Bay:

B Good
Buy Confidence Score: 71/100
Affordability
10/25
Appreciation
25/25
Stability
13/20
Timing
8/15
Rental backup
15/15
Affordability
Moderate
Homes cost 4.9× the median income
Value Trend
Rising (+8.5%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $969/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
⚖️
BALANCED MARKET
Green Bay, WI Metro Area
Even conditions for buyers and sellers
53 days
Average time to sell
Average
6.5%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Green Bay, WI metro data
🏠

Property Strategy for 54302

Which property type performs best in this market?

Best for Cash Flow
3BR
3.9% cap rate
Best for Appreciation
2BR
+11.9% 5yr CAGR
Best Overall Value
5BR
$66,869/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $198,798 $1,040 3.8% +11.9% $99,399
3BR $254,933 $1,370 3.9% +10.6% $84,978
4BR $314,841 $1,430 3.3% +10.5% $78,710
5BR $334,345 +10.8% $66,869

Market Trends

Home Value History (with trend line)

$276K$236K$196K$157K$117K$77KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,013$967$921$874$828$781Sep 2022Aug 2024Jul 2026

📊 How Does 54302 Compare?

Metric 54302 Green Bay Green Bay, WI Wisconsin
Home Value $261,942 $152,340 N/A $320,446
5-Year CAGR 9.0% 8.4% N/A 7.3%
Avg Rent $969 $1,137 N/A -
Cap Rate 2.9% 3.0% - -
💡 Why Invest in 54302? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

51% of households rent in this area, creating consistent tenant demand for landlords.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 54302 (Green Bay, WI). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
2.9%
Low
5yr Growth
+9.0%
Strong

📉 Market Crash Risk Index

Based on Green Bay, WI metro

1/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
0/3
40%
Days Pending
1/2
53 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $261,942
Monthly Rent $969
Price-to-Rent 22.5:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.4%
Cap Rate 2.9%
5-Year IRR 11.9%

📈 Home Appreciation

1-Year +8.5% ▲
3-Year CAGR +9.4% ▲
5-Year CAGR +9.0% ▲
10-Year CAGR +9.1% ▲

🏠 Rent Trends

1-Year +6.4% ▲
3-Year CAGR +4.7% ▲
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.9%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.9%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
3.7%
Low risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+9.0%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 54302

Population: 31,426

💰 Median Household Income
$53,651
This area
$53,651
State
$73,177
USA
$74,580
🏠 Renter Occupied
50.8%
This area
50.8%
State
22.0%
USA
34.0%
💼 Unemployment Rate
3.5%
This area
3.5%
State
-1.8%
USA
3.7%
🎓 College Educated
18.3%
This area
18.3%
State
17.1%
USA
33.7%
👤 Median Age
33.8 years
This area
33.8 years
State
35.3 years
USA
38.9 years
🏚️ Vacancy Rate
3.7%
This area
3.7%
State
17.1%
USA
10.5%
👥 Population by Ethnicity
White 64.0%
Other/Mixed 27.7%
Hispanic/Latino 21.9%
Black/African American 4.9%
Asian 3.5%
👶 Under 18
27.4%
This area
27.4%
USA
22.0%
👴 65 and Over
12.2%
This area
12.2%
USA
17.3%
📊 Poverty Rate
18.4%
This area
18.4%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 54302

A Avg School Grade
8 Schools
13.1:1 Avg Class Size
$18,203 Avg Per Pupil

Schools in This ZIP Code

A+ Excellent

Danz Elementary

📚 Pre-K – 05 Elementary
👥
542 Students
👨‍🏫
11.8:1 Class Size
💰
$18,203 Per Student
A+ Excellent

Eisenhower Elementary

📚 Pre-K – 05 Elementary
👥
459 Students
👨‍🏫
11.3:1 Class Size
💰
$18,203 Per Student
A+ Excellent

Nicolet Elementary

📚 Pre-K – 05 Elementary
👥
310 Students
👨‍🏫
10.0:1 Class Size
💰
$18,203 Per Student
A+ Excellent

Sullivan Elementary

📚 Pre-K – 05 Elementary
👥
637 Students
👨‍🏫
11.1:1 Class Size
💰
$18,203 Per Student
A+ Excellent

Martin Elementary

📚 Pre-K – 05 Elementary
👥
369 Students
👨‍🏫
12.9:1 Class Size
💰
$18,203 Per Student
A Very Good

Edison Middle

📚 06 – 08 Middle
👥
1,084 Students
👨‍🏫
14.0:1 Class Size
💰
$18,203 Per Student
B+ Above Average

Green Bay Head Start

📚 Grade PK Elementary
👥
180 Students
👨‍🏫
16.7:1 Class Size
💰
$18,203 Per Student
B Good

Preble High

📚 09 – 12 High School
👥
2,147 Students
👨‍🏫
16.7:1 Class Size
💰
$18,203 Per Student

Nearby Schools (5 more)

Schools in adjacent ZIP codes that may serve this area

A+ Excellent

Howe Elementary

📚 Pre-K – 05 Elementary
📍 525 S Madison St, Green Bay
👥
340 Students
👨‍🏫
9.8:1 Class Size
💰
$18,203 Per Student
A+ Excellent

Washington Middle

📚 06 – 08 Middle
📍 314 S Baird St, Green Bay
👥
684 Students
👨‍🏫
11.5:1 Class Size
💰
$18,203 Per Student
A+ Excellent

Doty Elementary

📚 Pre-K – 05 Elementary
📍 525 Longview Ave, Green Bay
👥
277 Students
👨‍🏫
10.5:1 Class Size
💰
$18,203 Per Student
A+ Excellent

Langlade Elementary

📚 Pre-K – 05 Elementary
📍 400 Broadview Dr, Green Bay
👥
276 Students
👨‍🏫
11.5:1 Class Size
💰
$18,203 Per Student
A+ Excellent

Webster Elementary

📚 Pre-K – 05 Elementary
📍 2101 S Webster Ave, Green Bay
👥
261 Students
👨‍🏫
10.8:1 Class Size
💰
$18,203 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

7 Nearby 5,953 Off-Campus Students
C+
University of Wisconsin-Green Bay
10,326 students · 3.3 mi
C
Bellin College
836 students · 3.8 mi
C
Rasmussen University-Wisconsin
154 students · 5.3 mi
C
Empire Beauty School-Green Bay
85 students · 5.3 mi
C
Academy of Beauty Professionals
84 students · 6.1 mi
C+
Saint Norbert College
2,165 students · 6.2 mi
C+
Northeast Wisconsin Technical College
10,815 students · 6.5 mi

Investor Insight: With 5,953 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

How strong are rents in Green Bay, WI?

The typical rental in Green Bay, WI commands about $969/mo monthly. That rent profile measured cash flow against the $262K purchase basis.

Which investment style suits Green Bay, WI?

A careful cash-flow rentals with hands-on management strategy Green Bay, WI best. The market produces measured results for that approach at the $262K price point.

Are there empty rentals in Green Bay, WI?

Vacancy in Green Bay, WI is elevated, which keeps landlord downtime on reasonable timelines. Most properties lease within the standard window at $969/mo.

Does house hacking work in Green Bay, WI?

House hacking works a challenging in Green Bay, WI. Rents of $969/mo against $262K acquisition make the strategy solid for owner-occupants.

Is Green Bay in WI worth investing in?

Our data puts Green Bay, WI at 3.0/5 for investability. Home prices of $262K and rents around $969/mo create a solid backdrop for investor activity.

You know 54302 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 54302 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 54302 ranks in Green Bay, WI

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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