Real Estate Investing in Green Bay, Wisconsin
Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.
Should you buy in Green Bay, WI? Our answer, based on the numbers below.
For Homebuyers
GREAT FIT
Grade A (96/100)
Strong fundamentals — affordable, appreciating, and stable. A confident pick for primary residence.
For Investors
MIXED
3.0 / 5
(47/100)
A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.
Risks to Know
CLEAN
No major risk flags on the data we track.
What’s happening in Green Bay, WI?
Click any question — our AI will research it live from the web and show you sources.
🏦 30-yr Fixed Rate:
6.76%
as of Sep 10
Source: Freddie Mac PMMS
Avg Investability
★★★★★
Avg Home Value
$152,340
Avg Monthly Rent
$1,137
ZIP Codes
8
Market Trends — Green Bay, WI
Home Value History
Rent History
Local Pulse Report
AI-researched developments and news for Green Bay, WI. Updated on demand as visitors ask.
Growth & development in Green Bay, WI Updated 143 days ago
Green Bay is experiencing significant development in housing, infrastructure, and new businesses, alongside some job losses due to a fire.
Opportunities
- Green Bay broke ground on its largest-ever housing development in September 2024, aiming for at least 200 homes. — This expands housing options, including affordable 'missing middle housing.' Wisconsin Watch
- The Green Bay Public Market began construction in March 2024, expected to open in summer 2025 with 20 tenants and 200 jobs. — This creates new retail and dining choices and significant job opportunities. GRAEF, Green Bay Press-Gazette
- Phase 1 of the Shipyard Redevelopment Project, including a riverfront promenade and kayak launch, was completed in October 2024. — This enhances recreational access and public amenities along the waterfront. Downtown Green Bay
- Circle K plans to open 75 new stores across Wisconsin, including a third Green Bay location opened in January 2024, creating up to 1,500 jobs statewide. — This expands retail choices and creates numerous new employment opportunities. Circle K, Trade and Industry Development
- Green Bay Packaging is expanding its Great Lakes Packaging Division in Germantown, WI, with a new 270,000 sq ft facility by Fall 2025, adding 20 jobs. — This represents business growth and new employment opportunities in the region. Green Bay Packaging, Packaging Dive
Concerns
- Green Bay Converting announced layoffs of 32 workers in April 2026 due to a catastrophic fire at its Larsen Rd. facility in March 2026. — This results in job losses and disruption for affected employees. Y100
Bottom line: Green Bay is experiencing substantial growth in housing and commercial sectors, with ongoing infrastructure improvements and a focus on clean energy, despite some recent job losses.
Local news & events in Green Bay, WI Updated 143 days ago
{ "summary": "Green Bay has seen a decrease in overall crime, but faces ongoing environmental concerns with its "dead zone" and recent sewer leaks. Community events and new housing initiatives continue to develop.", "positives": [ { "fact": "The
{ "summary": "Green Bay has seen a decrease in overall crime, but faces ongoing environmental concerns with its "dead zone" and recent sewer leaks. Community events and new housing initiatives continue to develop.", "positives": [ { "fact": "The
Schools in Green Bay, WI Updated 143 days ago
The Green Bay Area Public School District is navigating significant financial challenges due to declining enrollment and state funding issues, leading to budget cuts, school consolidations, and a focus on upcoming referendums to address deficits and facility …
Opportunities
- In November 2022, the community passed a $96.6 million capital referendum for facility projects, energy efficiency, and safety upgrades. — This provides significant funding for improving school infrastructure and student safety. GBAPS Facilities Plan
- The district's overall score on the 2024-25 Wisconsin DPI report card increased to 61.4, up from 60.1 the previous year. — This indicates improved student performance and growth across key academic areas. Press Times
- The Bridges program students are actively building new homes in partnership with NeighborWorks Green Bay for the 2024-25 and 2025-26 school years. — This offers students valuable hands-on construction experience and contributes to community development. GBAPS West High School
- New ADA-compliant and inclusive playgrounds have been completed at Danz and Sullivan Elementary Schools thanks to the 2022 referendum. — These playgrounds expand accessible recreational opportunities for all students. GBAPS Referendum Updates
Concerns
- The district faces a projected budget deficit of approximately $12.5 million for the 2026-27 school year, potentially rising to $24-32 million for 2027-28. — This necessitates difficult decisions regarding programs and staffing, potentially limiting educational offerings. GBAPS Budget FAQ
- Declining enrollment has resulted in a loss of 2,315 students since 2018, leading to reduced state funding. — Decreased enrollment directly impacts the district's financial resources, forcing budget adjustments. GBAPS Budget FAQ
- The district is considering cuts to programs like the Fine Arts Institute and International Baccalaureate due to a projected $34 million deficit. — These cuts could reduce specialized educational opportunities and artistic development for students. WBAY (YouTube)
- The Green Bay Area Public School District is levying over $14 million for private school vouchers in 2025-26, a significant increase from previous years. — This diverts local property tax revenue from public schools to private institutions, impacting public school funding. GBAPS Budget FAQ
- Three schools were closed last year, and three more are slated to shut down after June 2026, with boundary changes for several elementary schools anticipated for 2025-26 and 2026-27. — School closures and boundary changes can disrupt established communities and student routines. GBAPS Facilities Plan, Blueprint Magazine
Bottom line: The district is working to improve facilities and academic performance while grappling with significant financial shortfalls driven by declining enrollment and state funding issues, necessitating budget cuts and future referendums.
Civic & policy in Green Bay, WI Updated 143 days ago
Green Bay has recently enacted significant zoning reforms to address housing shortages and approved a budget with a tax rate increase, while state-level tax changes aim to reduce burdens for some residents.
Opportunities
- Effective January 2026, Green Bay's new zoning reforms permit duplexes in single-family areas and allow accessory dwelling units (ADUs) with conditional use permits. — These changes expand housing options, reduce construction costs, and encourage diverse housing development. Y100 Green Bay
- Minimum lot size and width requirements have been reduced by 20-50% and up to 80% for setbacks, respectively, effective January 2026. — This makes building new homes more affordable and maximizes land use in a landlocked city. Y100 Green Bay
- Wisconsin's 2025 budget expands the second-lowest individual income tax bracket and exempts up to $24,000 in retirement income for those 67 and older. — These state-level tax changes could result in lower tax burdens for many Green Bay residents. Tax News Update
- The state sales tax on household energy bills was permanently eliminated, effective October 1, 2025. — This reduces ongoing household expenses for all residents. Tax News Update
- A new state Workforce Home Loan Program, signed April 2026, offers zero-interest loans to help working families with down payments. — This expands access to affordable homeownership for working families in Green Bay. WFRV Local 5
Concerns
- The City of Green Bay unanimously passed a 2025 budget in November 2024, which includes a 4.7% increase in the assessed tax rate. — This will result in higher property tax bills for Green Bay residents. Y100 Green Bay
- Green Bay city employees on low-deductible PPO health insurance plans face a 54% increase in out-of-pocket contributions starting January 1, 2025. — This imposes significant unconsented cost increases on a segment of the city's workforce. Y100 Green Bay
- The IRS drastically lowered the Form 1099-K reporting threshold from $20,000 to $5,000 for 2024 transactions. — This creates new reporting requirements for many individuals with online income or side gigs, potentially increasing administrative burden. Vertex AI Search
- The Green Bay Common Council approved amendments to the short-term rental ordinance in March 2026, requiring more transparency from owners. — While aiming to protect neighborhoods, these new regulations impose additional requirements and potential restrictions on short-term rental property owners. WBAY
- Starting December 2025, Green Bay property tax bills will include a line item detailing the amount levied by the Green Bay Area Public School District for private school vouchers. — This highlights a portion of property taxes used for private school vouchers, which some residents may view as an unconsented cost for public school funding. Green Bay Area Public School District
Bottom line: Green Bay is actively working to expand housing options through zoning reform, but residents will see increased city property taxes and new regulations.
AI-generated from public web sources. Always verify with official records. Not financial, legal, or investment advice.
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Best ZIP codes in Green Bay, WI
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Landlord Ground Truth
Real numbers from people who own or manage rentals in Green Bay, WI. Anonymous, moderated, never written by AI.
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Avg Home Value
$152,340
Avg Monthly Rent
$1,137
1% Rule
✗ Below
Landlord Friendly (WI)
★★★★★
⚖️
Balanced Market
— Green Bay, WI metro
53
Days to pending
6.5%
Listings with price cuts
0.0%
Sale-to-list ratio
📅 Data as of August 29, 2026 — updated weekly
🎓 Colleges & Universities in Green Bay
5 Colleges
22,215 Students
5,953 Off-Campus Renters
C+
4-Year Public · 10,326 students
📍 ~1,714 students rent off-campus
C+
2-Year Public · 10,815 students
📍 ~4,239 students rent off-campus
C
4-Year For-Profit · 154 students
C
Vocational For-Profit · 84 students
C
4-Year Private · 836 students
Investor Insight: With 5,953 students living off-campus, Green Bay has substantial rental demand from the college population — typically stable, lease-renewing tenants.
Neighborhoods in Green Bay
Astor
8 ZIP codes
Astor East River
8 ZIP codes
Baird Creek
8 ZIP codes
Colburn
8 ZIP codes
Downtown
8 ZIP codes
East Shore Drive
8 ZIP codes
Firemans Park
8 ZIP codes
Fisk Addition
8 ZIP codes
Fort Howard
8 ZIP codes
Joannes Park
8 ZIP codes
John Muir Park
8 ZIP codes
Lombardi
8 ZIP codes
MacArthur Heights
8 ZIP codes
Maple Arches
8 ZIP codes
Marquette Park
8 ZIP codes
Mather Heights
8 ZIP codes
McAuliffe Park
8 ZIP codes
Navarino
8 ZIP codes
Nicollet Drive
8 ZIP codes
Northwest Railway Gardens
8 ZIP codes
ZIP Codes in Green Bay, WI
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View PlansFrequently Asked Questions About Green Bay, WI
How do home values compare in Green Bay, WI?
In Green Bay, WI the median home value sits at $152K. Against the broader WI market, that reads as reasonable for most investors.
Is WI a landlord-friendly state?
The landlord environment in Green Bay, WI is landlord-friendly. Statewide rules shape most day-to-day operations for rental owners.
What strategy should investors use in Green Bay, WI?
Investors usually favor careful cash-flow rentals with hands-on management in Green Bay, WI. With home values at $152K and rents near $1,137/mo, other strategies can work but produce predictable rather than outsized returns.
Does house hacking make sense in Green Bay, WI?
House hacking in Green Bay, WI is reasonable to execute. Prices around $152K and rents of $1,137/mo solid owner-occupant economics.
What are rental rates like in Green Bay, WI?
Rental rates in Green Bay, WI average $1,137/mo. Tenant demand and $152K home values make the yield look reasonable by investor standards.
Community Ratings
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