Real Estate Investing in Fayetteville, Arkansas (72704)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Washington County • Population: 29,475 • Data updated: September 2026

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Should you buy in 72704 (Fayetteville, AR)? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (71/100)

Solid choice — values are growing steadily and the market is stable enough to buy with confidence.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in Fayetteville, AR (72704)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $366,751
Avg Monthly Rent $1,770
1% Rule ✗ Does Not Meet
Median Income $83,327
% Renters 37.3%

Market Analysis: 72704 Fayetteville

The 72704 ZIP in Fayetteville, AR is a local-operator market. Outside capital chasing a $367K entry has to pair deep knowledge with the discount.

Distressed markets are won on execution, not on spreadsheets. ZIP 72704 reflects the profile where tenant screening, deferred maintenance, and local relationships determine the outcome.

The gap between 72704 and stronger Fayetteville ZIPs is not closing quickly. Investors should weight long-horizon assumptions accordingly.

Demographically, 72704 is a market where tenant selection matters more than unit finishes. Operators who understand that tend to do fine; those who do not tend to learn why the ZIP trades at a discount.

The right play in 72704 usually involves deep tenant screening, aggressive delinquency response, and a conservative capex buffer. Anything less, and the discount can turn into a trap.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Fayetteville:

B Good
Buy Confidence Score: 71/100
Affordability
15/25
Appreciation
22/25
Stability
13/20
Timing
6/15
Rental backup
15/15
Affordability
Moderate
Homes cost 4.4× the median income
Value Trend
Rising (+4.1%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,770/mo if you need to move
Market Conditions
WARM
Seller-favorable conditions, steady activity
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
☀️
WARM MARKET
Fayetteville-Springdale-Rogers, AR Metro Area
Seller-favorable conditions, steady activity
0 days
Average time to sell
Very Fast
10.4%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Fayetteville-Springdale-Rogers, AR metro data
🏠

Property Strategy for 72704

Which property type performs best in this market?

Best for Cash Flow
3BR
4.4% cap rate
Best for Appreciation
2BR
+10.6% 5yr CAGR
Best Overall Value
3BR
$110,437/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $248,886 $1,470 4.3% +10.6% $124,443
3BR $331,311 $2,040 4.4% +9.2% $110,437
4BR $446,909 $2,410 3.9% +8.8% $111,727
5BR $727,024 +9.3% $145,405

Market Trends

Home Value History (with trend line)

$384K$335K$285K$236K$187K$138KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,972$1,786$1,601$1,416$1,230$1,045Nov 2017Mar 2022Jul 2026

📊 How Does 72704 Compare?

Metric 72704 Fayetteville Fayetteville-Springdale-Rogers, AR Arkansas
Home Value $366,751 $393,246 N/A $216,341
5-Year CAGR 6.7% 6.7% N/A 5.7%
Avg Rent $1,770 $1,616 N/A -
Cap Rate 3.8% 3.2% - -
💡 Why Invest in 72704? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

A healthy rental market with 37% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 72704 (Fayetteville, AR). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
3.8%
Low
5yr Growth
+6.7%
Strong

📊 Market Snapshot

Home Value $366,751
Monthly Rent $1,770
Price-to-Rent 17.3:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 5.8%
Cap Rate 3.8%
5-Year IRR 10.4%

📈 Home Appreciation

1-Year +4.1% ▲
3-Year CAGR +3.4% ▲
5-Year CAGR +6.7% ▲
10-Year CAGR +7.1% ▲

🏠 Rent Trends

1-Year -0.1% ▼
3-Year CAGR +2.4% ▲
5-Year CAGR +4.8% ▲
Negative Leverage — IRR / Tax Play Cap Rate: 3.8%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (3.8%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
7.6%
Low risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+6.7%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 72704

Population: 29,475

💰 Median Household Income
$83,327
This area
$83,327
State
$52,981
USA
$74,580
🏠 Renter Occupied
37.3%
This area
37.3%
State
24.2%
USA
34.0%
💼 Unemployment Rate
2.1%
This area
2.1%
State
-21.7%
USA
3.7%
🎓 College Educated
54.3%
This area
54.3%
State
-9.2%
USA
33.7%
👤 Median Age
32.5 years
This area
32.5 years
State
3.7 years
USA
38.9 years
🏚️ Vacancy Rate
7.6%
This area
7.6%
State
22.6%
USA
10.5%
👥 Population by Ethnicity
White 81.2%
Other/Mixed 14.6%
Hispanic/Latino 9.4%
Black/African American 3.1%
Asian 1.1%
👶 Under 18
21.3%
This area
21.3%
USA
22.0%
👴 65 and Over
9.2%
This area
9.2%
USA
17.3%
📊 Poverty Rate
2.5%
This area
2.5%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 72704

B+ Avg School Grade
5 Schools
16.7:1 Avg Class Size
$16,805 Avg Per Pupil

Schools in This ZIP Code

A Very Good

HOLT MIDDLE SCHOOL

📚 05 – 06 School
👥
449 Students
👨‍🏫
16.6:1 Class Size
💰
$18,098 Per Student
A Very Good

JOHN L COLBERT MIDDLE SCHOOL

📚 05 – 06 School
👥
442 Students
👨‍🏫
15.8:1 Class Size
💰
$18,098 Per Student
B+ Above Average

HOLCOMB ELEMENTARY SCHOOL

📚 K – 04 Elementary
👥
578 Students
👨‍🏫
18.1:1 Class Size
💰
$18,098 Per Student
B+ Above Average

OWL CREEK SCHOOL

📚 K – 06 School
👥
561 Students
👨‍🏫
19.3:1 Class Size
💰
$18,098 Per Student
B Good

LISA ACADEMY FAYETTEVILLE

📚 K – 05 Elementary Charter
👥
236 Students
👨‍🏫
13.8:1 Class Size
💰
$11,632 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

5 Nearby 179 Off-Campus Students
B
University of Arkansas
32,140 students · 7.0 mi
C
Paul Mitchell the School-Arkansas
107 students · 8.0 mi
C
Ecclesia College
138 students · 8.2 mi
C
Career Academy of Hair Design
244 students · 10.2 mi
C+
Northwest Technical Institute
217 students · 11.3 mi

Frequently Asked Questions

What is the renter demographic in Fayetteville, AR?

Tenant quality in Fayetteville, AR ranks as solid. Landlords generally report predictable occupancy at market rents of $1,770/mo.

What is the investability score for Fayetteville, AR?

Yes - Fayetteville, AR a 3.0/5 investability score. With $367K home prices against $1,770/mo monthly rent, the market delivers a reasonable entry point for new investors.

Is house hacking profitable in Fayetteville, AR?

House hacking works a challenging in Fayetteville, AR. Rents of $1,770/mo against $367K acquisition make the strategy solid for owner-occupants.

How strong are rents in Fayetteville, AR?

Investors in Fayetteville, AR typically see rents near $1,770/mo per month against $367K home values - a solid setup for rental cash flow.

How do home values compare in Fayetteville, AR?

Homes in Fayetteville, AR typically sell near $367K. Prices have moved at a 0.0% 5-year CAGR, which steady long-term demand.

You know 72704 now. You don’t know where it ranks.

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How 72704 ranks in Fayetteville-Springdale-Rogers, AR

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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