Real Estate Investing in Bay City, Wisconsin (54723)
Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.
Should you buy in 54723 (Bay City, WI)? Our answer, based on the numbers below.
Solid choice — stable market with a reasonable entry point and good rental backup if you ever need to move.
A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.
No major risk flags on the data we track.
• Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.
What’s happening in Bay City, WI (54723)?
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Market Analysis: 54723 Bay City
ZIP 54723 inside Pierce County looks affordable on the surface — median value of $322K — but the discount exists for reasons that a careful buyer should understand before committing.
Distressed markets are won on execution, not on spreadsheets. ZIP 54723 shows the profile where tenant screening, deferred maintenance, and local relationships determine the outcome.
Nearby ZIPs in Bay City have seen price recovery that 54723 has not matched. Pierce County data supports the view that the spread is structural rather than temporary.
Who lives in 54723 is part of why the ZIP is priced as it is. The demographic profile requires hands-on management, tight screening, and local knowledge.
The 54723 ZIP fits a narrow investor profile — hands-on, patient, and willing to accept that the cap rate on paper is not the cap rate in reality.
Here's what matters if you're considering buying a home in Bay City:
Market Trends
Home Value History (with trend line)
📊 How Does 54723 Compare?
| Metric | 54723 | Bay City | Wisconsin |
|---|---|---|---|
| Home Value | $322,476 | $322,476 | $320,446 |
| 5-Year CAGR | 4.4% | 4.4% | 7.3% |
| Avg Rent | $1,368 | $1,368 | - |
| Cap Rate | 3.3% | 3.3% | - |
Similar ZIPs Within 25 Miles
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Landlord Ground Truth
Real numbers from people who own or manage rentals in ZIP 54723 (Bay City, WI). Anonymous, moderated, never written by AI.
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📊 Market Snapshot
| Home Value | $322,476 |
| Monthly Rent | $1,368 |
| Price-to-Rent | 19.6:1 |
| 1% Rule | ✗ Fails |
💰 Return Metrics
| Gross Yield | 5.1% |
| Cap Rate | 3.3% |
| 5-Year IRR | 7.7% |
📈 Home Appreciation
| 1-Year | +9.5% ▲ |
| 3-Year CAGR | +3.6% ▲ |
| 5-Year CAGR | +4.4% ▲ |
| 10-Year CAGR | +6.9% ▲ |
🏠 Rent Trends
| 1-Year | N/A |
| 3-Year CAGR | N/A |
| 5-Year CAGR | N/A |
The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (3.3%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.
Run an IRR Analysis →⚠️ Risk Signals
Composite view of factors that can impact a ZIP's stability and your downside risk.
Demographics in 54723
Population: 1,020
Crime & Safety
Crime & Safety Data Coming Soon
We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.
Expected: Q1 2025
Frequently Asked Questions
What is the average monthly rent in Bay City, WI?
The typical rental in Bay City, WI commands about $1,368/mo monthly. That rent profile predictable cash flow against the $322K purchase basis.
Are tenants stable in Bay City, WI?
Expect a solid tenant pool in Bay City, WI. The rental market absorbs $1,368/mo rents without meaningful friction.
Is Bay City, WI a good place for real estate investing?
With a 3.0/5 investability score, Bay City, WI ranks as a solid market for rental property investors. Median prices of $322K and rents of $1,368/mo drive the underlying numbers.
Are homes affordable in Bay City, WI?
Typical homes in Bay City, WI go for around $322K. The 5-year CAGR of 0.0% consistent price movement.
How quickly do rentals get leased in Bay City, WI?
Bay City, WI sees elevated vacancy, which is reasonable relative to the broader WI rental market.
You know 54723 now. You don’t know where it ranks.
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How 54723 ranks in Minneapolis-St. Paul-Bloomington, MN-WI
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