Real Estate Investing in Santa Monica, California (90401)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Los Angeles County • Population: 7,925 • Data updated: September 2026

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Should you buy in 90401 (Santa Monica, CA)? Our answer, based on the numbers below.

🏠 For Homebuyers
WEAK FIT
Grade F (15/100)

Multiple negative signals. Better options likely exist nearby.

📈 For Investors
WEAK
2.0 / 5 (33/100)

Structural challenges here. The numbers may look cheap but operational risk is high. Only for experienced, hands-on investors.

⚠️ Risks to Know
5 flags
  • High vacancy: 15.1% of homes vacant — above national norms.
  • Declining values: -2.1% 5-year CAGR — values have moved lower.
  • Tenant-protective state: Landlord rating 1.0/5 — slower evictions, more regulations.
  • Higher unemployment: 7.6% unemployment — tenant risk signal.

What’s happening in Santa Monica, CA (90401)?

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2.0/ 5

Investability

Overall investment appeal

1.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $1,279,812
Avg Monthly Rent $3,765
1% Rule ✗ Does Not Meet
Median Income $89,892
% Renters 93.8%

Market Analysis: 90401 Santa Monica

Investors eyeing 90401 need to respect the fundamentals at play. Home values of $1.3M come alongside slower price movement and elevated management overhead.

For an experienced owner, 90401 can be a a viable market for hunting ground — but the discount at $1.3M reflects genuine risk that outside investors often underestimate.

On balance, 90401 offers a low basis, the region around Santa Monica has moved on in ways that the ZIP itself has not fully absorbed. The result is a discount with genuine reasons.

Demographically, 90401 is a market where tenant selection matters more than unit finishes. Operators who understand that tend to do fine; those who do not tend to learn why the ZIP trades at a discount.

The right play in 90401 usually involves deep tenant screening, aggressive delinquency response, and a conservative capex buffer. Anything less, and the discount can turn into a trap.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Santa Monica:

D Needs Caution
Buy Confidence Score: 32/100
Affordability
0/25
Appreciation
0/25
Stability
9/20
Timing
8/15
Rental backup
15/15
Affordability
Expensive
Homes cost 14.2× the median income
Value Trend
Stable (+0.1%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $3,765/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: This market may be challenging for buyers. Consider your timing and budget carefully.
⚖️
BALANCED MARKET
Los Angeles-Long Beach-Anaheim, CA Metro Area
Even conditions for buyers and sellers
50 days
Average time to sell
Average
8.0%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Los Angeles-Long Beach-Anaheim, CA metro data
🏠

Property Strategy for 90401

Which property type performs best in this market?

Best for Cash Flow
1BR
2.7% cap rate
Best for Appreciation
3BR
-0.2% 5yr CAGR
Best Overall Value
2BR
$598,560/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
1BR $805,711 $2,980 2.7% -3.2% $805,711
2BR $1,197,120 $3,720 2.2% -0.6% $598,560
3BR $1,945,300 $4,720 1.7% -0.2% $648,433

Market Trends

Home Value History (with trend line)

$1.6M$1.4M$1.2M$1.0M$861K$682KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$3,955$3,682$3,409$3,136$2,863$2,591Aug 2018Aug 2022Jul 2026

📊 How Does 90401 Compare?

Metric 90401 Santa Monica Los Angeles-Long Beach-Anaheim, CA California
Home Value $1,279,812 $2,108,588 N/A $761,003
5-Year CAGR N/A 0.9% N/A 5.7%
Avg Rent $3,765 $4,049 N/A -
Cap Rate 2.3% 1.8% - -
💡 Why Invest in 90401? Click to expand

94% of households rent in this area, creating consistent tenant demand for landlords.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 90401 (Santa Monica, CA). Anonymous, moderated, never written by AI.

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Property managers serving Los Angeles County

Manage rentals here? List your business →

A Better Property Management Company Inc. provides property management services in Long Beach, Seal Beach, and Southern California. summary from their website

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ACF Property Management leases shopping center spaces nationwide, managing over 37 shopping centers in 11 states from California to Florida. summary from their website

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summary from their website summary from their website

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Listings are shown for convenience — Repit doesn’t endorse or vet these companies. Ratings shown come only from email-verified visitors.

Investability
Fair
Cap Rate
2.3%
Low
5yr Growth
-2.1%
Declining

📊 Market Snapshot

Home Value $1,279,812
Monthly Rent $3,765
Price-to-Rent 28.3:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 3.5%
Cap Rate 2.3%
5-Year IRR 0.2%

📈 Home Appreciation

1-Year +0.1% ▲
3-Year CAGR -1.9% ▼
5-Year CAGR -2.1% ▼
10-Year CAGR +1.7% ▲

🏠 Rent Trends

1-Year +16.3% ▲
3-Year CAGR +5.6% ▲
5-Year CAGR +5.0% ▲
Negative Leverage — IRR / Tax Play Cap Rate: 2.3%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.3%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
15.1%
Elevated risk
Landlord Climate
1.0/5
Protective
Value Trend (5yr)
-2.1%
Declining
Eviction process: Very Slow Rent control: Unfavorable

Demographics in 90401

Population: 7,925

💰 Median Household Income
$89,892
This area
$89,892
State
$94,164
USA
$74,580
🏠 Renter Occupied
93.8%
This area
93.8%
State
39.3%
USA
34.0%
💼 Unemployment Rate
7.6%
This area
7.6%
State
-16.6%
USA
3.7%
🎓 College Educated
70.6%
This area
70.6%
State
7.7%
USA
33.7%
👤 Median Age
39.8 years
This area
39.8 years
State
9.6 years
USA
38.9 years
🏚️ Vacancy Rate
15.1%
This area
15.1%
State
15.3%
USA
10.5%
👥 Population by Ethnicity
White 73.8%
Other/Mixed 11.7%
Black/African American 8.3%
Hispanic/Latino 7.1%
Asian 6.2%
👶 Under 18
4.2%
This area
4.2%
USA
22.0%
👴 65 and Over
17.2%
This area
17.2%
USA
17.3%
📊 Poverty Rate
18.5%
This area
18.5%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 90401

Nearby Schools (5 more)

Schools in adjacent ZIP codes that may serve this area

A Very Good

John Adams Middle

📚 06 – 08 Middle
📍 2425 16th St., Santa Monica
👥
808 Students
👨‍🏫
17.9:1 Class Size
💰
$34,894 Per Student
A Very Good

Broadway Elementary

📚 K – 05 Elementary
📍 1015 Lincoln Blvd., Venice
👥
526 Students
👨‍🏫
21.9:1 Class Size
💰
$25,877 Per Student
A Very Good

Edison Elementary

📚 K – 05 Elementary
📍 2402 Virginia Ave., Santa Monica
👥
395 Students
👨‍🏫
19.1:1 Class Size
💰
$34,894 Per Student
A Very Good

Franklin Elementary

📚 K – 05 Elementary
📍 2400 Montana Ave., Santa Monica
👥
612 Students
👨‍🏫
21.1:1 Class Size
💰
$34,894 Per Student
A Very Good

Grant Elementary

📚 K – 05 Elementary
📍 2368 Pearl St., Santa Monica
👥
570 Students
👨‍🏫
21.7:1 Class Size
💰
$34,894 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

8 Nearby 9,227 Off-Campus Students
C
Pardee RAND Graduate School
131 students · 0.4 mi
C
Emperor's College of Traditional Oriental Medicine
181 students · 1.1 mi
C
Santa Monica College
23,164 students · 1.3 mi
D
Yo San University of Traditional Chinese Medicine
132 students · 3.2 mi
A+
University of California-Los Angeles
46,678 students · 4.8 mi
C+
Mount Saint Mary's University
2,308 students · 4.8 mi
C
Reiss-Davis Graduate School
33 students · 4.8 mi
B+
Loyola Marymount University
10,256 students · 5.4 mi

Investor Insight: With 9,227 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

What are rental rates like in Santa Monica, CA?

Average rent in Santa Monica, CA is approximately $3,765/mo per month. Against $1.3M home values that yields a reasonable rent-to-price ratio.

Do landlords face vacancy issues in Santa Monica, CA?

Expect elevated vacancy in Santa Monica, CA. Rents at $3,765/mo are absorbed by the tenant base without meaningful lag.

What real estate strategy is ideal for Santa Monica, CA?

For Santa Monica, CA, careful cash-flow rentals with hands-on management is the standard investor playbook. The market structure makes it a reasonable default approach.

Is CA a landlord-friendly state?

The landlord environment in Santa Monica, CA is tenant-protective. Statewide rules shape most day-to-day operations for rental owners.

What are home prices like in Santa Monica, CA?

The median home value in Santa Monica, CA is roughly $1.3M. That puts it reasonable relative to the CA statewide average.

You know 90401 now. You don’t know where it ranks.

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How 90401 ranks in Los Angeles-Long Beach-Anaheim, CA

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