Real Estate Investing in Willis, Texas (77378)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Montgomery County • Population: 17,576 • Data updated: September 2026

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Should you buy in 77378 (Willis, TX)? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (71/100)

Solid choice — stable market with a reasonable entry point and good rental backup if you ever need to move.

📈 For Investors
MIXED
3.0 / 5 (52/100)

A cash-flow market — rent-to-price math works from day one, though value growth is modest. Great for income-focused investors.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in Willis, TX (77378)?

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3.0/ 5

Investability

Overall investment appeal

1.0/ 5

Appreciation

Long-term value growth

4.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $245,653
Avg Monthly Rent $1,751
1% Rule ✗ Does Not Meet
Median Income $66,882
% Renters 21.8%

Market Analysis: 77378 Willis

Not every below-median market is a bargain. Willis's 77378 ZIP sits at signals that favor experienced operators who can absorb the risk $246K pricing implies.

Turning to rents, the numbers look inviting — $246K purchase price, 0.0% nominal cap — the work to hit that pro forma in 77378 is substantial and deserves full respect.

In the broader TX picture, 77378 is a reminder that not every low-priced ZIP is a value-add opportunity — some are simply distressed, and the difference matters.

Employment concentration in 77378 leans toward sectors with higher volatility. The demographic consequence is income fluctuation that investors need to factor into their pro forma.

The 77378 ZIP fits a narrow investor profile — hands-on, patient, and willing to accept that the cap rate on paper is not the cap rate in reality.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Willis:

C+ Average
Buy Confidence Score: 65/100
Affordability
15/25
Appreciation
14/25
Stability
11/20
Timing
10/15
Rental backup
15/15
Affordability
Moderate
Homes cost 3.7× the median income
Value Trend
Stable (+1.1%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,751/mo if you need to move
Market Conditions
COOL
More inventory, negotiating room for buyers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
❄️
COOL MARKET
Houston-The Woodlands-Sugar Land, TX Metro Area
More inventory, negotiating room for buyers
79 days
Average time to sell
Slow
9.2%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Houston-The Woodlands-Sugar Land, TX metro data
🏠

Property Strategy for 77378

Which property type performs best in this market?

Best for Cash Flow
4BR
7.0% cap rate
Best for Appreciation
2BR
+4.6% 5yr CAGR
Best Overall Value
4BR
$66,563/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $169,074 $1,550 6.6% +4.6% $84,537
3BR $227,663 $2,090 6.6% +4.6% $75,888
4BR $266,253 $2,600 7.0% +3.7% $66,563

Market Trends

Home Value History (with trend line)

$276K$239K$201K$164K$126K$89KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,779$1,751$1,724$1,696$1,669$1,642Jan 2025Oct 2025Jul 2026

📊 How Does 77378 Compare?

Metric 77378 Willis Houston-The Woodlands-Sugar Land, TX Texas
Home Value $245,653 $290,647 N/A $297,000
5-Year CAGR 2.0% 2.6% N/A 5.4%
Avg Rent $1,751 $1,804 N/A -
Cap Rate 5.6% 4.9% - -
💡 Why Invest in 77378? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 77378 (Willis, TX). Anonymous, moderated, never written by AI.

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Property managers serving Montgomery County

Manage rentals here? List your business →

RentLife Property Management offers property management services across Greater Houston, including Spring, Tomball, The Woodlands, Conroe, Hockley, Houston, Katy, Cypress, Kingwood, Humble, Magnolia, summary from their website

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Listings are shown for convenience — Repit doesn’t endorse or vet these companies. Ratings shown come only from email-verified visitors.

Investability
Good
Cap Rate
5.6%
Fair
5yr Growth
+2.0%
Slow

📊 Market Snapshot

Home Value $245,653
Monthly Rent $1,751
Price-to-Rent 11.7:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 8.6%
Cap Rate 5.6%
5-Year IRR 7.5%

📈 Home Appreciation

1-Year +1.1% ▲
3-Year CAGR -1.2% ▼
5-Year CAGR +2.0% ▲
10-Year CAGR +4.3% ▲

🏠 Rent Trends

1-Year +3.5% ▲
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 5.6%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (5.6%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
7.1%
Low risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+2.0%
Flat
Eviction process: Fast Rent control: Favorable

Demographics in 77378

Population: 17,576

💰 Median Household Income
$66,882
This area
$66,882
State
$70,593
USA
$74,580
🏠 Renter Occupied
21.8%
This area
21.8%
State
29.5%
USA
34.0%
💼 Unemployment Rate
3.3%
This area
3.3%
State
-25.4%
USA
3.7%
🎓 College Educated
15.7%
This area
15.7%
State
-5.8%
USA
33.7%
👤 Median Age
37.6 years
This area
37.6 years
State
-3.7 years
USA
38.9 years
🏚️ Vacancy Rate
7.1%
This area
7.1%
State
18.3%
USA
10.5%
👥 Population by Ethnicity
White 70.1%
Other/Mixed 25.6%
Hispanic/Latino 22.8%
Black/African American 4.4%
👶 Under 18
23.4%
This area
23.4%
USA
22.0%
👴 65 and Over
12.5%
This area
12.5%
USA
17.3%
📊 Poverty Rate
6.8%
This area
6.8%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 77378

B+ Avg School Grade
9 Schools
13.7:1 Avg Class Size
$18,791 Avg Per Pupil

Schools in This ZIP Code

A+ Excellent

PARMLEY EL

📚 K – 05 Elementary
👥
616 Students
👨‍🏫
15.0:1 Class Size
💰
$18,289 Per Student
A+ Excellent

TURNER EL

📚 K – 05 Elementary
👥
435 Students
👨‍🏫
15.0:1 Class Size
💰
$18,289 Per Student
A Very Good

C C HARDY EL

📚 K – 05 Elementary
👥
788 Students
👨‍🏫
16.1:1 Class Size
💰
$18,289 Per Student
A Very Good

EDWARD B CANNAN EL

📚 K – 05 Elementary
👥
667 Students
👨‍🏫
16.3:1 Class Size
💰
$18,289 Per Student
B+ Above Average

LYNN LUCAS MIDDLE

📚 06 – 08 Middle
👥
937 Students
👨‍🏫
17.3:1 Class Size
💰
$18,289 Per Student
B+ Above Average

TRINITY CHARTER SCHOOLS - WILLIS CAMPUS

📚 09 – 11 High School Charter
👥
1 Students
👨‍🏫
1.0:1 Class Size
💰
$22,804 Per Student
B+ Above Average

ROARK EARLY EDUCATION CENTER

📚 Grade PK Elementary
👥
291 Students
👨‍🏫
19.4:1 Class Size
💰
$18,289 Per Student
B Good

STUBBLEFIELD ACADEMY

📚 06 – 11 High School
👥
25 Students
👨‍🏫
5.0:1 Class Size
💰
$18,289 Per Student
C+ Average

WILLIS H S

📚 09 – 12 High School
👥
2,634 Students
👨‍🏫
18.1:1 Class Size
💰
$18,289 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

Frequently Asked Questions

How do home values compare in Willis, TX?

Willis, TX median home values land near $246K. That is reasonable territory for investors looking at $1,751/mo-per-month rentals.

Is vacancy a concern in Willis, TX?

Willis, TX sees elevated vacancy, which is reasonable relative to the broader TX rental market.

Is real estate in Willis, TX a good investment right now?

Willis, TX clocks in at an investability rating of 3.0/5, with median home values near $246K and average rents around $1,751/mo. That combination puts it in the robust tier for investor interest.

Can owner-occupants cash flow in Willis, TX?

For house hackers, Willis, TX is a challenging. The $1,751/mo rent on a unit helps defray the mortgage on a $246K property.

How strong is tenant demand in Willis, TX?

The renter base in Willis, TX is reasonable for the $1,751/mo price point. Screening well and pricing to market typically yields steady tenants.

You know 77378 now. You don’t know where it ranks.

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How 77378 ranks in Houston-The Woodlands-Sugar Land, TX

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable → 1% Rule →
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