Real Estate Investing in Willis, Texas (77318)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Montgomery County • Population: 19,820 • Data updated: September 2026

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Should you buy in 77318 (Willis, TX)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (57/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (52/100)

A cash-flow market — rent-to-price math works from day one, though value growth is modest. Great for income-focused investors.

⚠️ Risks to Know
1 flag
  • High vacancy: 14.0% of homes vacant — above national norms.

What’s happening in Willis, TX (77318)?

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3.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

4.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $335,642
Avg Monthly Rent $1,857
1% Rule ✗ Does Not Meet
Median Income $88,162
% Renters 20.2%

Market Analysis: 77318 Willis

Not every below-median market is a bargain. Willis's 77318 ZIP comes in at signals that favor experienced operators who can absorb the risk $336K pricing implies.

Distressed does not mean uninvestable. It means the margin for error is thinner. ZIP 77318 rewards the prepared, punishes the overconfident, and leaves the math unchanged either way.

ZIP 77318's metrics run below Montgomery County's averages on price growth and tenant stability. Investors who ignore that regional gap tend to relearn it the hard way.

Looking more closely, 19,820 residents fill the ZIP, renter turnover runs higher than neighboring postal codes and delinquency risk is a real line item rather than a theoretical one.

Strategy in 77318 is an operator game, not a passive one. From an investor standpoint, entry prices of $336K are inviting, the management lift is real and non-optional.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Willis:

C+ Average
Buy Confidence Score: 69/100
Affordability
15/25
Appreciation
18/25
Stability
11/20
Timing
10/15
Rental backup
15/15
Affordability
Moderate
Homes cost 3.8× the median income
Value Trend
Stable (+1.0%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,857/mo if you need to move
Market Conditions
COOL
More inventory, negotiating room for buyers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
❄️
COOL MARKET
Houston-The Woodlands-Sugar Land, TX Metro Area
More inventory, negotiating room for buyers
79 days
Average time to sell
Slow
9.2%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Houston-The Woodlands-Sugar Land, TX metro data
🏠

Property Strategy for 77318

Which property type performs best in this market?

Best for Cash Flow
2BR
5.1% cap rate
Best for Appreciation
5BR
+9.4% 5yr CAGR
Best Overall Value
3BR
$95,797/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $208,900 $1,480 5.1% +6.7% $104,450
3BR $287,392 $1,990 5.0% +6.1% $95,797
4BR $395,139 $2,480 4.5% +6.7% $98,785
5BR $644,349 +9.4% $128,870

Market Trends

Home Value History (with trend line)

$357K$316K$276K$235K$194K$153KJun 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,979$1,935$1,892$1,848$1,804$1,761Sep 2023Feb 2025Jul 2026

📊 How Does 77318 Compare?

Metric 77318 Willis Houston-The Woodlands-Sugar Land, TX Texas
Home Value $335,642 $290,647 N/A $297,000
5-Year CAGR 3.2% 2.6% N/A 5.4%
Avg Rent $1,857 $1,804 N/A -
Cap Rate 4.3% 4.9% - -
💡 Why Invest in 77318? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 77318 (Willis, TX). Anonymous, moderated, never written by AI.

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Property managers serving Montgomery County

Manage rentals here? List your business →

RentLife Property Management offers property management services across Greater Houston, including Spring, Tomball, The Woodlands, Conroe, Hockley, Houston, Katy, Cypress, Kingwood, Humble, Magnolia, summary from their website

Unclaimed — is this your business? Claim it free
Unclaimed — is this your business? Claim it free
Unclaimed — is this your business? Claim it free

Listings are shown for convenience — Repit doesn’t endorse or vet these companies. Ratings shown come only from email-verified visitors.

Investability
Good
Cap Rate
4.3%
Fair
5yr Growth
+3.2%
Moderate

📊 Market Snapshot

Home Value $335,642
Monthly Rent $1,857
Price-to-Rent 15.1:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 6.6%
Cap Rate 4.3%
5-Year IRR 7.5%

📈 Home Appreciation

1-Year +1.0% ▲
3-Year CAGR +0.5% ▲
5-Year CAGR +3.2% ▲
10-Year CAGR +4.1% ▲

🏠 Rent Trends

1-Year -2.4% ▼
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 4.3%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (4.3%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
14.0%
Moderate risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+3.2%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 77318

Population: 19,820

💰 Median Household Income
$88,162
This area
$88,162
State
$70,593
USA
$74,580
🏠 Renter Occupied
20.2%
This area
20.2%
State
29.5%
USA
34.0%
💼 Unemployment Rate
2.8%
This area
2.8%
State
-25.4%
USA
3.7%
🎓 College Educated
25.6%
This area
25.6%
State
-5.8%
USA
33.7%
👤 Median Age
44.3 years
This area
44.3 years
State
-3.7 years
USA
38.9 years
🏚️ Vacancy Rate
14.0%
This area
14.0%
State
18.3%
USA
10.5%
👥 Population by Ethnicity
White 82.3%
Other/Mixed 13.8%
Hispanic/Latino 6.8%
Black/African American 2.8%
Asian 1.1%
👶 Under 18
20.7%
This area
20.7%
USA
22.0%
👴 65 and Over
19.9%
This area
19.9%
USA
17.3%
📊 Poverty Rate
7.2%
This area
7.2%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 77318

B+ Avg School Grade
2 Schools
19.6:1 Avg Class Size
$18,289 Avg Per Pupil

Schools in This ZIP Code

A Very Good

W LLOYD MEADOR EL

📚 K – 05 Elementary
👥
643 Students
👨‍🏫
17.4:1 Class Size
💰
$18,289 Per Student
B Good

ROBERT P BRABHAM MIDDLE

📚 06 – 08 Middle
👥
1,141 Students
👨‍🏫
21.8:1 Class Size
💰
$18,289 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

Frequently Asked Questions

How do home values compare in Willis, TX?

In Willis, TX the median home value sits at $336K. Against the broader TX market, that reads as reasonable for most investors.

How do experienced investors play Willis, TX?

Investors who focus on careful cash-flow rentals with hands-on management typically do well in Willis, TX. The numbers - $336K homes against $1,857/mo rents - support that play.

How strong is tenant demand in Willis, TX?

Willis, TX draws a consistent base of working renters. Demand at the $1,857/mo rent level is reasonable for standard single-family and small multi rentals.

Is house hacking profitable in Willis, TX?

House hacking in Willis, TX is reasonable to execute. Prices around $336K and rents of $1,857/mo solid owner-occupant economics.

What are vacancy rates like in Willis, TX?

Willis, TX sees elevated vacancy, which is reasonable relative to the broader TX rental market.

You know 77318 now. You don’t know where it ranks.

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How 77318 ranks in Houston-The Woodlands-Sugar Land, TX

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable → 1% Rule →
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