Real Estate Investing in Rothschild, Wisconsin (54474)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Marathon County • Population: 4,560 • Data updated: September 2026

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Should you buy in 54474 (Rothschild, WI)? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (81/100)

Solid choice — values are growing steadily and the market is stable enough to buy with confidence.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

• Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.

What’s happening in Rothschild, WI (54474)?

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3.0/ 5

Investability

Overall investment appeal

4.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $265,778
Avg Monthly Rent $927
1% Rule ✗ Does Not Meet
Median Income $78,036
% Renters 33.3%

Market Analysis: 54474 Rothschild

Not every below-median market is a bargain. Rothschild's 54474 ZIP registers signals that favor experienced operators who can absorb the risk $266K pricing implies.

The 54474 ZIP can work — but only with a tight operating hand. Remote landlords and passive investors tend to struggle here more than the underwriting suggests.

Nearby ZIPs in Rothschild have seen price recovery that 54474 has not matched. Marathon County data supports the view that the spread is structural rather than temporary.

Stepping back, 4,560 residents fill the ZIP, renter turnover runs higher than neighboring postal codes and delinquency risk is a real line item rather than a theoretical one.

Strategy in 54474 is an operator game, not a passive one. Turning to rents, entry prices of $266K are inviting, the management lift is real and non-optional.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Rothschild:

B Good
Buy Confidence Score: 73/100
Affordability
20/25
Appreciation
25/25
Stability
7/20
Timing
6/15
Rental backup
15/15
Affordability
Moderate
Homes cost 3.4× the median income
Value Trend
Rising (+12.0%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $927/mo if you need to move
Market Conditions
WARM
Seller-favorable conditions, steady activity
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
☀️
WARM MARKET
Wausau-Weston, WI Metro Area
Seller-favorable conditions, steady activity
0 days
Average time to sell
Very Fast
6.8%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Wausau-Weston, WI metro data

Market Trends

Home Value History (with trend line)

$278K$243K$208K$173K$138K$103KJan 2009Oct 2017Jul 2026

📊 How Does 54474 Compare?

Metric 54474 Rothschild Wausau-Weston, WI Wisconsin
Home Value $265,778 $265,778 N/A $320,446
5-Year CAGR 8.9% 8.9% N/A 7.3%
Avg Rent $927 $927 N/A -
Cap Rate 2.7% 2.7% - -
💡 Why Invest in 54474? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 54474 (Rothschild, WI). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
2.7%
Low
5yr Growth
+8.9%
Strong

📊 Market Snapshot

Home Value $265,778
Monthly Rent $927
Price-to-Rent 23.9:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.2%
Cap Rate 2.7%
5-Year IRR 11.7%

📈 Home Appreciation

1-Year +12.0% ▲
3-Year CAGR +8.5% ▲
5-Year CAGR +8.9% ▲
10-Year CAGR +8.2% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.7%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.7%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
1.4%
Low risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+8.9%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 54474

Population: 4,560

💰 Median Household Income
$78,036
This area
$78,036
State
$73,177
USA
$74,580
🏠 Renter Occupied
33.3%
This area
33.3%
State
22.0%
USA
34.0%
💼 Unemployment Rate
0.7%
This area
0.7%
State
-1.8%
USA
3.7%
🎓 College Educated
27.5%
This area
27.5%
State
17.1%
USA
33.7%
👤 Median Age
39.8 years
This area
39.8 years
State
35.3 years
USA
38.9 years
🏚️ Vacancy Rate
1.4%
This area
1.4%
State
17.1%
USA
10.5%
👥 Population by Ethnicity
White 92.9%
Asian 3.3%
Black/African American 3.0%
Other/Mixed 0.7%
Hispanic/Latino 0.5%
👶 Under 18
25.6%
This area
25.6%
USA
22.0%
👴 65 and Over
17.9%
This area
17.9%
USA
17.3%
📊 Poverty Rate
5.8%
This area
5.8%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 54474

B+ Avg School Grade
3 Schools
15.8:1 Avg Class Size
$16,073 Avg Per Pupil

Schools in This ZIP Code

A Very Good

Rothschild Elementary

📚 Pre-K – 05 Elementary
👥
391 Students
👨‍🏫
13.2:1 Class Size
💰
$16,073 Per Student
B+ Above Average

Evergreen Elementary

📚 Pre-K – 05 Elementary
👥
437 Students
👨‍🏫
15.1:1 Class Size
💰
$16,073 Per Student
B Good

D C Everest 4K Community Partnership

📚 Grade PK Elementary
👥
306 Students
👨‍🏫
19.1:1 Class Size
💰
$16,073 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

2 Nearby 3,841 Off-Campus Students
C
State College of Beauty Culture Inc
44 students · 4.4 mi
C+
Northcentral Technical College
5,838 students · 7.9 mi

Investor Insight: With 3,841 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

How does Rothschild, WI rate as a rental market?

Rothschild, WI scores 3.0/5 for investability. Home values sit at $266K and rents near $927/mo, which keeps the rent-to-price ratio in reasonable territory for buy-and-hold investors.

How high is vacancy risk in Rothschild, WI?

Rothschild, WI carries elevated vacancy risk. Expect measured absorption at market rents of $927/mo.

What do rentals go for in Rothschild, WI?

Average rent in Rothschild, WI is approximately $927/mo per month. Against $266K home values that yields a reasonable rent-to-price ratio.

How strong is the working-renter base in Rothschild, WI?

Tenant demand in Rothschild, WI is solid. The local workforce $927/mo rents across most rental classes.

Which investment style suits Rothschild, WI?

A careful cash-flow rentals with hands-on management strategy Rothschild, WI best. The market produces steady results for that approach at the $266K price point.

You know 54474 now. You don’t know where it ranks.

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How 54474 ranks in Wausau-Weston, WI

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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