Real Estate Investing in Marathon County, Wisconsin

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

15 ZIP codes • Population: 134,222

Should you buy in Marathon County, WI? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (76/100)

Solid choice β€” values are growing steadily and the market is stable enough to buy with confidence.

πŸ“ˆ For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in Marathon County, WI?

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3.0/ 5

Investability

County-wide average

4.0/ 5

Appreciation

8.0% 5yr CAGR

5.0/ 5

Landlord Climate

Regulatory friendliness

Avg Investability β˜…β˜…β˜…β˜…β˜…
Avg Home Value $280,066
Avg Monthly Rent $1,010
ZIP Codes 15

Investing in Marathon County Real Estate

Marathon County (WI) covers 15 ZIPs and 14 municipalities. decisively the fundamentals here skew distressed, and both rent and price trends have been soft across most of the geography.

Across Marathon's 15 ZIPs, the investment landscape runs underwhelming: thin appreciation, soft rents, and demographic trends that don't obviously reverse in the medium term.

Demographics in Marathon show real pressure β€” $N/AK median income is muted relative to rents, and the 0% renter share includes significant cost-burdened households.

A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in Marathon County, WI. Anonymous, moderated, never written by AI.

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Avg Home Value
$280,066
Avg Monthly Rent
$1,010
1% Rule
βœ— Below
Landlord Friendly (WI)
β˜…β˜…β˜…β˜…β˜…

πŸŽ“ Colleges & Universities in Marathon County

2 Colleges 5,882 Students 3,841 Off-Campus Renters
C+
Northcentral Technical College
2-Year Public Β· 5,838 students
πŸ“ ~3,841 students rent off-campus
C
State College of Beauty Culture Inc
Vocational For-Profit Β· 44 students

Investor Insight: With 3,841 students living off-campus, Marathon County has substantial rental demand from the college population β€” typically stable, lease-renewing tenants.

Cities in Marathon County

ZIP Codes in Marathon County, WI

54401 β˜… β˜… β˜… β˜… β˜…
Wausau
Population 31,430
Avg Home $264,735
Avg Rent $961/mo
54403 β˜… β˜… β˜… β˜… β˜…
Wausau
Population 24,976
Avg Home $243,382
Avg Rent $1,139/mo
54476 β˜… β˜… β˜… β˜… β˜…
Weston
Population 19,305
Avg Home $305,325
Avg Rent $1,040/mo
54455 β˜… β˜… β˜… β˜… β˜…
Mosinee
Population 18,994
Avg Home $331,413
Avg Rent $1,355/mo
54484 β˜… β˜… β˜… β˜… β˜…
Stratford
Population 5,543
Avg Home $285,300
Avg Rent $1,116/mo
54411 β˜… β˜… β˜… β˜… β˜…
Athens
Population 5,053
Avg Home $258,295
Avg Rent $900/mo
54474 β˜… β˜… β˜… β˜… β˜…
Rothschild
Population 4,560
Avg Home $265,778
Avg Rent $927/mo
54426 β˜… β˜… β˜… β˜… β˜…
Edgar
Population 4,359
Avg Home $273,468
Avg Rent $891/mo
54448 β˜… β˜… β˜… β˜… β˜…
Marathon
Population 4,243
Avg Home $319,021
Avg Rent $873/mo
54421 β˜… β˜… β˜… β˜… β˜…
Colby
Population 3,724
Avg Home $228,961
Avg Rent $891/mo
54479 β˜… β˜… β˜… β˜… β˜…
Spencer
Population 3,592
Avg Home $237,389
Avg Rent $873/mo
54499 β˜… β˜… β˜… β˜… β˜…
Elderon
Population 2,879
Avg Home $278,762
Avg Rent $873/mo
54440 β˜… β˜… β˜… β˜… β˜…
Hatley
Population 2,702
Avg Home $287,427
Avg Rent $891/mo
54471 β˜… β˜… β˜… β˜… β˜…
Ringle
Population 1,640
Avg Home $363,299
Avg Rent $1,548/mo
54408 β˜… β˜… β˜… β˜… β˜…
Aniwa
Population 1,222
Avg Home $258,431
Avg Rent $873/mo

Screen every market in Marathon County

Filter this county’s ZIPs by cap rate, vacancy, appreciation and 30+ more criteria, and export your shortlist to CSV — with the Investor plan ($19/mo). Add weekly alerts when these markets move with Investor Pro+.

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Frequently Asked Questions About Marathon County

What is the average home sale price in, WI?

, WI home values average about $280K. That price point suits investors targeting rentals with $1,010/mo in monthly income.

What type of investing works in, WI?

In, WI the robust play is typically careful cash-flow rentals with hands-on management. The combination of $280K prices and $1,010/mo rents suits that approach.

How deep is the rental pool in, WI?

Working renters make up the core of the, WI tenant base. The pool is reasonable for investors targeting long-term holds.

Does, WI outperform the WI average?

Against the WI average, is broadly in line with. The divergence is driven by local fundamentals rather than statewide trends.

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