Real Estate Investing in River Falls, Wisconsin (54022)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Pierce County • Population: 24,245 • Data updated: September 2026

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Should you buy in 54022 (River Falls, WI)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (68/100)

Mixed — home prices are stretched relative to local incomes. Run the math on your specific situation.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in River Falls, WI (54022)?

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3.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $418,460
Avg Monthly Rent $1,496
1% Rule ✗ Does Not Meet
Median Income $83,610
% Renters 30.8%

Market Analysis: 54022 River Falls

Investors eyeing 54022 need to respect the fundamentals at play. Home values of $418K come alongside slower price movement and elevated management overhead.

On balance, the numbers look inviting — $418K purchase price, 0.0% nominal cap — the work to hit that pro forma in 54022 is substantial and deserves full respect.

Nearby ZIPs in River Falls have seen price recovery that 54022 has not matched. Pierce County data supports the view that the spread is structural rather than temporary.

Resident income in 54022 sits below the county median. That reality colors rent collection, vacancy, and reinvestment math in ways that outside investors often underestimate.

The right play in 54022 usually involves deep tenant screening, aggressive delinquency response, and a conservative capex buffer. Anything less, and the discount can turn into a trap.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in River Falls:

C+ Average
Buy Confidence Score: 64/100
Affordability
10/25
Appreciation
18/25
Stability
13/20
Timing
8/15
Rental backup
15/15
Affordability
Moderate
Homes cost 5× the median income
Value Trend
Rising (+5.0%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,496/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
🏠

Property Strategy for 54022

Which property type performs best in this market?

Best for Cash Flow
3BR
4.0% cap rate
Best for Appreciation
5BR
+6.5% 5yr CAGR
Best Overall Value
5BR
$102,313/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $295,341 $1,520 3.7% +5.6% $147,671
3BR $365,561 $2,020 4.0% +5.6% $121,854
4BR $457,338 $2,270 3.6% +6.4% $114,335
5BR $511,567 +6.5% $102,313

Market Trends

Home Value History (with trend line)

$437K$382K$328K$273K$218K$163KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,786$1,722$1,659$1,596$1,532$1,469Jan 2024May 2025Jul 2026

📊 How Does 54022 Compare?

Metric 54022 River Falls Wisconsin
Home Value $418,460 $418,460 $320,446
5-Year CAGR 4.3% 4.3% 7.3%
Avg Rent $1,496 $1,496 -
Cap Rate 2.8% 2.8% -
💡 Why Invest in 54022? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 54022 (River Falls, WI). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
2.8%
Low
5yr Growth
+4.3%
Moderate

📊 Market Snapshot

Home Value $418,460
Monthly Rent $1,496
Price-to-Rent 23.3:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.3%
Cap Rate 2.8%
5-Year IRR 7.1%

📈 Home Appreciation

1-Year +5.0% ▲
3-Year CAGR +3.6% ▲
5-Year CAGR +4.3% ▲
10-Year CAGR +6.0% ▲

🏠 Rent Trends

1-Year -13.5% ▼
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.8%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.8%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
4.2%
Low risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+4.3%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 54022

Population: 24,245

💰 Median Household Income
$83,610
This area
$83,610
State
$73,177
USA
$74,580
🏠 Renter Occupied
30.8%
This area
30.8%
State
22.0%
USA
34.0%
💼 Unemployment Rate
2.5%
This area
2.5%
State
-1.8%
USA
3.7%
🎓 College Educated
44.7%
This area
44.7%
State
17.1%
USA
33.7%
👤 Median Age
32.2 years
This area
32.2 years
State
35.3 years
USA
38.9 years
🏚️ Vacancy Rate
4.2%
This area
4.2%
State
17.1%
USA
10.5%
👥 Population by Ethnicity
White 93.0%
Other/Mixed 4.5%
Hispanic/Latino 1.9%
Asian 1.6%
Black/African American 0.8%
👶 Under 18
18.5%
This area
18.5%
USA
22.0%
👴 65 and Over
13.5%
This area
13.5%
USA
17.3%
📊 Poverty Rate
3.2%
This area
3.2%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 54022

B Avg School Grade
9 Schools
17.5:1 Avg Class Size
$14,049 Avg Per Pupil

Schools in This ZIP Code

A Very Good

Greenwood Elementary

📚 K – 05 Elementary
👥
401 Students
👨‍🏫
13.6:1 Class Size
💰
$14,049 Per Student
A Very Good

Rocky Branch Elementary

📚 Pre-K – 05 Elementary
👥
412 Students
👨‍🏫
13.1:1 Class Size
💰
$14,049 Per Student
A Very Good

Westside Elementary

📚 Pre-K – 05 Elementary
👥
411 Students
👨‍🏫
14.3:1 Class Size
💰
$14,049 Per Student
B+ Above Average

Meyer Middle

📚 06 – 08 Middle
👥
731 Students
👨‍🏫
15.2:1 Class Size
💰
$14,049 Per Student
B Good

Renaissance Charter Academy

📚 09 – 12 High School Charter
👥
41 Students
👨‍🏫
8.2:1 Class Size
💰
$14,049 Per Student
B Good

River Falls High

📚 09 – 12 High School
👥
1,082 Students
👨‍🏫
15.9:1 Class Size
💰
$14,049 Per Student
B Good

River Falls Public Montessori Academy

📚 Pre-K – 06 School Charter
👥
182 Students
👨‍🏫
17.0:1 Class Size
💰
$14,049 Per Student
C+ Average

River Falls eSchool

📚 K – 12 K-12 Charter Limited Data
💰
$14,049 Per Student
C Below Average

River Falls 4 Children

📚 Grade PK Elementary
👥
192 Students
👨‍🏫
43.0:1 Class Size
💰
$14,049 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

2 Nearby 126 Off-Campus Students
C+
University of Wisconsin-River Falls
5,064 students · 0.7 mi
C
Hastings Beauty School
11 students · 13.8 mi

Frequently Asked Questions

Are there empty rentals in River Falls, WI?

Vacancy in River Falls, WI is elevated, which keeps landlord downtime on reasonable timelines. Most properties lease within the standard window at $1,496/mo.

Can I house hack in River Falls, WI?

River Falls, WI offers a challenging house-hacking opportunity. Small multifamily or rent-by-the-room plays can pair well with the $1,496/mo rent level.

Is River Falls, WI a good place for real estate investing?

Yes - River Falls, WI a 3.0/5 investability score. With $418K home prices against $1,496/mo monthly rent, the market delivers a reasonable entry point for new investors.

What is the median home value in River Falls, WI?

Typical homes in River Falls, WI go for around $418K. The 5-year CAGR of 0.0% measured price movement.

What is the typical rental rate in River Falls, WI?

Investors in River Falls, WI typically see rents near $1,496/mo per month against $418K home values - a solid setup for rental cash flow.

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How 54022 ranks in Minneapolis-St. Paul-Bloomington, MN-WI

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