Real Estate Investing in Portage, Wisconsin (53901)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Columbia County • Population: 14,654 • Data updated: September 2026

☆ Watch this market Free account

Should you buy in 53901 (Portage, WI)? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (71/100)

Solid choice — values are growing steadily and the market is stable enough to buy with confidence.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • Elevated vacancy: 9.2% vacancy may signal weakening demand.

What’s happening in Portage, WI (53901)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $295,395
Avg Monthly Rent $1,225
1% Rule ✗ Does Not Meet
Median Income $67,622
% Renters 34.8%

Market Analysis: 53901 Portage

The 53901 ZIP in Portage, WI is a local-operator market. Outside capital chasing a $295K entry has to pair deep knowledge with the discount.

Rent of $1,225/mo on a $295K basis reads well until vacancy, delinquency, and capex enter the model. The honest cap rate in 53901 sits below the stated 0.0% once reality is priced in.

Statewide comparisons place 53901 among WI's softer markets. That context does not make the ZIP uninvestable, but it does raise the bar for due diligence.

The 53901 ZIP's population of 14,654 has faced economic pressure over the last decade. That pressure shows up in rent delinquency patterns that reflects the need for careful underwriting.

Strategy in 53901 is an operator game, not a passive one. In practical terms, entry prices of $295K are inviting, the management lift is real and non-optional.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Portage:

B Good
Buy Confidence Score: 74/100
Affordability
15/25
Appreciation
25/25
Stability
11/20
Timing
8/15
Rental backup
15/15
Affordability
Moderate
Homes cost 4.4× the median income
Value Trend
Rising (+6.6%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,225/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
⚖️
BALANCED MARKET
Madison, WI Metro Area
Even conditions for buyers and sellers
36 days
Average time to sell
Average
10.5%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Madison, WI metro data
🏠

Property Strategy for 53901

Which property type performs best in this market?

Best for Cash Flow
3BR
4.4% cap rate
Best for Appreciation
3BR
+9.1% 5yr CAGR
Best Overall Value
4BR
$77,966/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $226,486 $1,230 3.9% +8.6% $113,243
3BR $274,095 $1,690 4.4% +9.1% $91,365
4BR $311,865 $1,850 4.3% +8.9% $77,966

Market Trends

Home Value History (with trend line)

$313K$269K$226K$182K$139K$95KJun 2006Jul 2016Jul 2026

Rent History (with trend line)

No data available

📊 How Does 53901 Compare?

Metric 53901 Portage Madison, WI Wisconsin
Home Value $295,395 $295,395 N/A $320,446
5-Year CAGR 7.1% 7.1% N/A 7.3%
Avg Rent $1,225 $1,225 N/A -
Cap Rate 3.2% 3.2% - -
💡 Why Invest in 53901? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 53901 (Portage, WI). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
3.2%
Low
5yr Growth
+7.1%
Strong

📉 Market Crash Risk Index

Based on Madison, WI metro

0/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
0/3
32%
Days Pending
0/2
36 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $295,395
Monthly Rent $1,225
Price-to-Rent 20.1:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 5.0%
Cap Rate 3.2%
5-Year IRR 10.4%

📈 Home Appreciation

1-Year +6.6% ▲
3-Year CAGR +7.1% ▲
5-Year CAGR +7.1% ▲
10-Year CAGR +7.8% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 3.2%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (3.2%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
9.2%
Moderate risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+7.1%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 53901

Population: 14,654

💰 Median Household Income
$67,622
This area
$67,622
State
$73,177
USA
$74,580
🏠 Renter Occupied
34.8%
This area
34.8%
State
22.0%
USA
34.0%
💼 Unemployment Rate
3.1%
This area
3.1%
State
-1.8%
USA
3.7%
🎓 College Educated
18.4%
This area
18.4%
State
17.1%
USA
33.7%
👤 Median Age
40.5 years
This area
40.5 years
State
35.3 years
USA
38.9 years
🏚️ Vacancy Rate
9.2%
This area
9.2%
State
17.1%
USA
10.5%
👥 Population by Ethnicity
White 88.0%
Other/Mixed 8.1%
Hispanic/Latino 5.3%
Black/African American 3.4%
Asian 0.5%
👶 Under 18
18.4%
This area
18.4%
USA
22.0%
👴 65 and Over
17.8%
This area
17.8%
USA
17.3%
📊 Poverty Rate
8.6%
This area
8.6%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 53901

B Avg School Grade
8 Schools
16.2:1 Avg Class Size
$14,396 Avg Per Pupil

Schools in This ZIP Code

A Very Good

Muir Elementary

📚 02 – 05 Elementary
👥
465 Students
👨‍🏫
10.4:1 Class Size
💰
$15,210 Per Student
A Very Good

Portage High

📚 06 – 12 High School
👥
647 Students
👨‍🏫
13.4:1 Class Size
💰
$15,210 Per Student
A Very Good

Wayne Bartels Middle

📚 06 – 08 Middle
👥
409 Students
👨‍🏫
13.3:1 Class Size
💰
$15,210 Per Student
B+ Above Average

Woodridge Elementary

📚 K – 01 Elementary
👥
201 Students
👨‍🏫
13.2:1 Class Size
💰
$15,210 Per Student
B+ Above Average

Lewiston Elementary

📚 K – 05 Elementary
👥
83 Students
👨‍🏫
14.3:1 Class Size
💰
$15,210 Per Student
C Below Average

Portage Partnering Preschool

📚 Grade PK Elementary
👥
145 Students
👨‍🏫
29.0:1 Class Size
💰
$15,210 Per Student
C Below Average

Portage Academy of Achievement

📚 09 – 12 High School
👥
20 Students
👨‍🏫
20.0:1 Class Size
💰
$15,210 Per Student
D Needs Improvement

Columbia Correctional Institution

📚 11 – 12 High School Limited Data
👥
4 Students
💰
$8,695 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

Frequently Asked Questions

What strategy should investors use in Portage, WI?

Portage, WI investors pursuing careful cash-flow rentals with hands-on management. The underlying economics ($295K prices, $1,225/mo rents) make it a reasonable choice.

What do landlords charge for rent in Portage, WI?

Average rent in Portage, WI is approximately $1,225/mo per month. Against $295K home values that yields a reasonable rent-to-price ratio.

Where do home prices stand in Portage, WI?

In Portage, WI the median home value sits at $295K. Against the broader WI market, that reads as reasonable for most investors.

How quickly do rentals get leased in Portage, WI?

Occupancy in Portage, WI runs reliable with elevated vacancy. Well-priced units at $1,225/mo lease on reasonable timelines.

How do landlord-tenant laws work in Portage, WI?

Portage, WI operates under WI law, which is landlord-friendly overall for landlords. Expect measured treatment in typical lease and eviction cases.

You know 53901 now. You don’t know where it ranks.

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How 53901 ranks in Madison, WI

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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