Real Estate Investing in Portage, Wisconsin

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

1 ZIP codes • Population: 14,654 • Columbia County

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Should you buy in Portage, WI? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (71/100)

Solid choice — values are growing steadily and the market is stable enough to buy with confidence.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • Elevated vacancy: 9.2% vacancy may signal weakening demand.

What’s happening in Portage, WI?

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3.0/ 5

Investability

Citywide average

4.0/ 5

Appreciation

7.1% 5yr CAGR

5.0/ 5

Landlord Climate

Regulatory friendliness

🏦 30-yr Fixed Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS
Avg Investability
Avg Home Value $295,395
Avg Monthly Rent $1,225
ZIP Codes 1

Investing in Portage Real Estate

This is a distressed-leaning corner of Wisconsin: Portage has 1 ZIPs and a sizable population, and the investment math only works for investors who truly understand the market.

Portage is the kind of market where the cap rate on paper and the cap rate realized tend to diverge. decisively out-of-state investors should be especially careful with the assumptions they carry in.

plainly Portage's sale market has not rewarded patience. less favorable for listings sit longer, price cuts are common, and rent growth has been flat to negative in multiple ZIPs.

Population dynamics in Portage haven't been supportive. a harder case for combined with underwhelming income growth, the demographic backdrop complicates any purely financial underwriting.

A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Best ZIP codes in Madison, WI

Portage is part of this metro. Every ZIP in it, ranked. Free.

Cash Flow → Appreciation → Affordable →

Landlord Ground Truth

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Avg Home Value
$295,395
Avg Monthly Rent
$1,225
1% Rule
✗ Below
Landlord Friendly (WI)

📉 Market Crash Risk Index

Based on Madison, WI metro

0/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
0/3
32%
Days Pending
0/2
36 days

View all metro crash risk rankings →

⚖️ Balanced Market — Madison, WI metro
36
Days to pending
10.5%
Listings with price cuts
0.0%
Sale-to-list ratio
📅 Data as of August 29, 2026 — updated weekly

ZIP Codes in Portage, WI

Screen every ZIP in Portage

Filter Portage’s ZIPs by cap rate, vacancy, appreciation and 30+ more criteria, and export your shortlist to CSV — with the Investor plan ($19/mo).

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Frequently Asked Questions About Portage, WI

Is Portage, WI a good market for buy-and-hold investors?

Our data puts Portage, WI at 3.0/5 for investability. Home prices of $295K and rents around $1,225/mo create a solid backdrop for investor activity.

Is vacancy a concern in Portage, WI?

Expect elevated vacancy in Portage, WI. Rents at $1,225/mo are absorbed by the tenant base without meaningful lag.

How should investors approach Portage, WI?

Most investors in Portage, WI run a careful cash-flow rentals with hands-on management strategy. It aligns with the 3.0/5 investability profile and the market fundamentals.

How deep is the rental pool in Portage, WI?

The tenant pool in Portage, WI is solid, supported by local employment and population fundamentals. Rents of $1,225/mo are well-absorbed by the market.

What monthly rent should investors expect in Portage, WI?

Average rent in Portage, WI is approximately $1,225/mo per month. Against $295K home values that yields a reasonable rent-to-price ratio.

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