Real Estate Investing in Jacksonville, North Carolina (28540)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Onslow County • Population: 50,808 • Data updated: September 2026

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Should you buy in 28540 (Jacksonville, NC)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (69/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (52/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • High vacancy: 12.5% of homes vacant — above national norms.

What’s happening in Jacksonville, NC (28540)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

4.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $260,622
Avg Monthly Rent $1,425
1% Rule ✗ Does Not Meet
Median Income $58,242
% Renters 42.7%

Market Analysis: 28540 Jacksonville

The 28540 ZIP in Jacksonville, NC is a local-operator market. Outside capital chasing a $261K entry has to pair deep knowledge with the discount.

The 28540 ZIP can work — but only with a tight operating hand. Remote landlords and passive investors tend to struggle here more than the underwriting suggests.

ZIP 28540's metrics run below Onslow County's averages on price growth and tenant stability. Investors who ignore that regional gap tend to relearn it the hard way.

Employment concentration in 28540 leans toward sectors with higher volatility. The demographic consequence is income fluctuation that investors need to factor into their pro forma.

The right play in 28540 usually involves deep tenant screening, aggressive delinquency response, and a conservative capex buffer. Anything less, and the discount can turn into a trap.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Jacksonville:

B+ Great
Buy Confidence Score: 79/100
Affordability
15/25
Appreciation
25/25
Stability
14/20
Timing
10/15
Rental backup
15/15
Affordability
Moderate
Homes cost 4.5× the median income
Value Trend
Rising (+5.4%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,425/mo if you need to move
Market Conditions
COOL
More inventory, negotiating room for buyers
Bottom Line: This area shows favorable conditions for homebuyers. Solid fundamentals with reasonable affordability.
❄️
COOL MARKET
Jacksonville, NC Metro Area
More inventory, negotiating room for buyers
47 days
Average time to sell
Average
10.0%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Jacksonville, NC metro data
🏠

Property Strategy for 28540

Which property type performs best in this market?

Best for Cash Flow
2BR
5.1% cap rate
Best for Appreciation
2BR
+12.8% 5yr CAGR
Best Overall Value
2BR
$80,789/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $161,578 $1,140 5.1% +12.8% $80,789
3BR $244,714 $1,590 4.7% +9.6% $81,571
4BR $326,789 $1,910 4.2% +8.7% $81,697
5BR $423,837 +8.0% $84,767

Market Trends

Home Value History (with trend line)

$273K$241K$209K$177K$145K$113KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,443$1,391$1,339$1,287$1,235$1,184Oct 2022Sep 2024Jul 2026

📊 How Does 28540 Compare?

Metric 28540 Jacksonville Jacksonville, NC North Carolina
Home Value $260,622 $132,653 N/A $330,565
5-Year CAGR 8.0% 7.8% N/A 7.8%
Avg Rent $1,425 $1,416 N/A -
Cap Rate 4.3% 4.2% - -
💡 Why Invest in 28540? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

A healthy rental market with 43% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 28540 (Jacksonville, NC). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
4.3%
Fair
5yr Growth
+8.0%
Strong

📉 Market Crash Risk Index

Based on Jacksonville, NC metro

1/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
0/3
40%
Days Pending
1/2
47 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $260,622
Monthly Rent $1,425
Price-to-Rent 15.2:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 6.6%
Cap Rate 4.3%
5-Year IRR 12.2%

📈 Home Appreciation

1-Year +5.4% ▲
3-Year CAGR +4.5% ▲
5-Year CAGR +8.0% ▲
10-Year CAGR +7.6% ▲

🏠 Rent Trends

1-Year +2.2% ▲
3-Year CAGR +3.1% ▲
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 4.3%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (4.3%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
12.5%
Moderate risk
Landlord Climate
4.0/5
Friendly
Value Trend (5yr)
+8.0%
Growing
Eviction process: Moderate Rent control: Favorable

Demographics in 28540

Population: 50,808

💰 Median Household Income
$58,242
This area
$58,242
State
$63,256
USA
$74,580
🏠 Renter Occupied
42.7%
This area
42.7%
State
27.8%
USA
34.0%
💼 Unemployment Rate
3.2%
This area
3.2%
State
-19.3%
USA
3.7%
🎓 College Educated
24.0%
This area
24.0%
State
0.5%
USA
33.7%
👤 Median Age
29.7 years
This area
29.7 years
State
6.5 years
USA
38.9 years
🏚️ Vacancy Rate
12.5%
This area
12.5%
State
19.4%
USA
10.5%
👥 Population by Ethnicity
White 67.3%
Black/African American 15.4%
Other/Mixed 15.3%
Hispanic/Latino 5.4%
Asian 1.9%
👶 Under 18
25.7%
This area
25.7%
USA
22.0%
👴 65 and Over
11.1%
This area
11.1%
USA
17.3%
📊 Poverty Rate
15.6%
This area
15.6%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 28540

B+ Avg School Grade
16 Schools
15.1:1 Avg Class Size
$11,881 Avg Per Pupil

Schools in This ZIP Code

A Very Good

Onslow Virtual School

📚 K – 12 K-12
👥
484 Students
👨‍🏫
11.5:1 Class Size
💰
$11,413 Per Student
B+ Above Average

Bell Fork Elementary

📚 K – 05 Elementary
👥
539 Students
👨‍🏫
14.2:1 Class Size
💰
$11,413 Per Student
B+ Above Average

Blue Creek Elementary

📚 K – 05 Elementary
👥
463 Students
👨‍🏫
12.9:1 Class Size
💰
$11,413 Per Student
B+ Above Average

Clyde Erwin Elementary

📚 K – 05 Elementary
👥
301 Students
👨‍🏫
13.1:1 Class Size
💰
$11,413 Per Student
B+ Above Average

Meadow View Elementary

📚 K – 05 Elementary
👥
495 Students
👨‍🏫
13.8:1 Class Size
💰
$11,413 Per Student
B+ Above Average

Northwoods Elementary

📚 K – 05 Elementary
👥
408 Students
👨‍🏫
12.8:1 Class Size
💰
$11,413 Per Student
B+ Above Average

Parkwood Elementary

📚 K – 05 Elementary
👥
471 Students
👨‍🏫
13.5:1 Class Size
💰
$11,413 Per Student
B+ Above Average

Southwest Elementary

📚 Pre-K – 05 Elementary
👥
740 Students
👨‍🏫
13.7:1 Class Size
💰
$11,413 Per Student
B+ Above Average

Summersill Elementary

📚 Pre-K – 05 Elementary
👥
523 Students
👨‍🏫
13.2:1 Class Size
💰
$11,413 Per Student
B Good

Clear View Elementary

📚 K – 05 Elementary
👥
579 Students
👨‍🏫
16.1:1 Class Size
💰
$11,413 Per Student
B Good

New Bridge Middle

📚 06 – 08 Middle
👥
461 Students
👨‍🏫
16.5:1 Class Size
💰
$11,413 Per Student
B Good

Northwoods Park Middle

📚 06 – 08 Middle
👥
643 Students
👨‍🏫
17.9:1 Class Size
💰
$11,413 Per Student
B Good

Southwest High

📚 09 – 12 High School
👥
685 Students
👨‍🏫
16.4:1 Class Size
💰
$11,413 Per Student
B Good

Southwest Middle

📚 06 – 08 Middle
👥
520 Students
👨‍🏫
16.3:1 Class Size
💰
$11,413 Per Student
B Good

Z.E.C.A. School of Arts and Technology

📚 K – 08 School Charter
👥
110 Students
👨‍🏫
19.5:1 Class Size
💰
$18,893 Per Student
C+ Average

Jacksonville High

📚 09 – 12 High School
👥
1,449 Students
👨‍🏫
19.9:1 Class Size
💰
$11,413 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

2 Nearby 1,348 Off-Campus Students
C
Miller-Motte College-Jacksonville
187 students · 5.3 mi
C
Coastal Carolina Community College
3,457 students · 6.7 mi

Investor Insight: With 1,348 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

How landlord-friendly is Jacksonville, NC?

Landlord-friendliness in Jacksonville, NC is landlord-friendly. Eviction timelines and lease enforcement are considered reasonable by most property managers.

How strong is the working-renter base in Jacksonville, NC?

The renter base in Jacksonville, NC is reasonable for the $1,425/mo price point. Screening well and pricing to market typically yields steady tenants.

How should investors approach Jacksonville, NC?

Most investors in Jacksonville, NC run a careful cash-flow rentals with hands-on management strategy. It aligns with the 3.0/5 investability profile and the market fundamentals.

How high is vacancy risk in Jacksonville, NC?

Jacksonville, NC carries elevated vacancy risk. Expect predictable absorption at market rents of $1,425/mo.

Does a duplex house hack pencil in Jacksonville, NC?

The a challenging house-hack environment in Jacksonville, NC reflects the rent-to-price spread. Expect meaningful PITI offset at market rents.

You know 28540 now. You don’t know where it ranks.

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How 28540 ranks in Jacksonville, NC

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Cash Flow → Appreciation → Affordable →
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