Real Estate Investing in Rockland, Wisconsin (54653)
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Should you buy in 54653 (Rockland, WI)? Our answer, based on the numbers below.
Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.
A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.
No major risk flags on the data we track.
• Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.
What’s happening in Rockland, WI (54653)?
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Market Analysis: 54653 Rockland
Not every below-median market is a bargain. Rockland's 54653 ZIP reflects signals that favor experienced operators who can absorb the risk $305K pricing implies.
If the plan assumes clean turnover, on-time rent, and low maintenance on a $305K asset, 54653 is the wrong submarket. If the plan prices in friction, the yield can still work.
Regionally, 54653 sits on the difficult end of the WI spectrum. The a credible choice for read — for disciplined operators — is that pricing reflects the difficulty.
Demographically, 54653 is a market where tenant selection matters more than unit finishes. Operators who understand that tend to do fine; those who do not tend to learn why the ZIP trades at a discount.
trends toward the ZIP is not uninvestable, but it is unforgiving. Section 8 landlords, local operators, and specialized value-add funds are the investor types that tend to succeed.
Here's what matters if you're considering buying a home in Rockland:
Market Trends
Home Value History (with trend line)
📊 How Does 54653 Compare?
| Metric | 54653 | Rockland | Wisconsin |
|---|---|---|---|
| Home Value | $304,971 | $304,971 | $320,446 |
| 5-Year CAGR | 5.4% | 5.4% | 7.3% |
| Avg Rent | $1,098 | $1,098 | - |
| Cap Rate | 2.8% | 2.8% | - |
Similar ZIPs Within 25 Miles
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Landlord Ground Truth
Real numbers from people who own or manage rentals in ZIP 54653 (Rockland, WI). Anonymous, moderated, never written by AI.
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📊 Market Snapshot
| Home Value | $304,971 |
| Monthly Rent | $1,098 |
| Price-to-Rent | 23.2:1 |
| 1% Rule | ✗ Fails |
💰 Return Metrics
| Gross Yield | 4.3% |
| Cap Rate | 2.8% |
| 5-Year IRR | 8.2% |
📈 Home Appreciation
| 1-Year | +6.5% ▲ |
| 3-Year CAGR | +4.0% ▲ |
| 5-Year CAGR | +5.4% ▲ |
| 10-Year CAGR | +6.3% ▲ |
🏠 Rent Trends
| 1-Year | N/A |
| 3-Year CAGR | N/A |
| 5-Year CAGR | N/A |
The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.8%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.
Run an IRR Analysis →⚠️ Risk Signals
Composite view of factors that can impact a ZIP's stability and your downside risk.
Demographics in 54653
Population: 1,232
Crime & Safety
Crime & Safety Data Coming Soon
We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.
Expected: Q1 2025
🎓 Nearby Colleges & Universities
Frequently Asked Questions
Are there empty rentals in Rockland, WI?
Rockland, WI carries elevated vacancy risk. Expect reliable absorption at market rents of $1,098/mo.
Is the tenant base reliable in Rockland, WI?
Tenant quality in Rockland, WI ranks as solid. Landlords generally report steady occupancy at market rents of $1,098/mo.
Is Rockland, WI better for rentals, flips, or BRRRR?
Investors who focus on careful cash-flow rentals with hands-on management typically do well in Rockland, WI. The numbers - $305K homes against $1,098/mo rents - support that play.
How landlord-friendly is Rockland, WI?
WI ranks as a landlord-friendly state for landlord-tenant law. Rockland generally follows the statewide framework, so landlords face reasonable operating rules.
What is the typical home price in Rockland, WI?
Median home price in Rockland, WI is near $305K, with a 5-year CAGR of 0.0%. Prices have been consistent and supportive of buy-and-hold strategies.
You know 54653 now. You don’t know where it ranks.
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How 54653 ranks in La Crosse-Onalaska, WI-MN
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