Real Estate Investing in La Crosse, Wisconsin (54601)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

La Crosse County • Population: 50,474 • Data updated: September 2026

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Should you buy in 54601 (La Crosse, WI)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (63/100)

Mixed — home prices are stretched relative to local incomes. Run the math on your specific situation.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in La Crosse, WI (54601)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $303,463
Avg Monthly Rent $1,124
1% Rule ✗ Does Not Meet
Median Income $57,500
% Renters 45.4%

Market Analysis: 54601 La Crosse

ZIP 54601 inside La Crosse County looks affordable on the surface — median value of $303K — but the discount exists for reasons that a careful buyer should understand before committing.

For an experienced owner, 54601 can be a an appealing option for hunting ground — but the discount at $303K reflects genuine risk that outside investors often underestimate.

On the rental side, 54601 offers a low basis, the region around La Crosse has moved on in ways that the ZIP itself has not fully absorbed. The result is a discount with genuine reasons.

A notable renter share of 45% in 54601 is not, on its own, a problem — but paired with below-average income and high mobility, it changes the operating playbook.

Strategy in 54601 is an operator game, not a passive one. Meanwhile, entry prices of $303K are inviting, the management lift is real and non-optional.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in La Crosse:

C+ Average
Buy Confidence Score: 69/100
Affordability
10/25
Appreciation
22/25
Stability
14/20
Timing
8/15
Rental backup
15/15
Affordability
Expensive
Homes cost 5.3× the median income
Value Trend
Rising (+8.7%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,124/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
🏠

Property Strategy for 54601

Which property type performs best in this market?

Best for Cash Flow
4BR
4.4% cap rate
Best for Appreciation
2BR
+7.9% 5yr CAGR
Best Overall Value
5BR
$76,690/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
1BR $169,125 $900 3.8% +7.0% $169,125
2BR $220,302 $1,180 3.9% +7.9% $110,151
3BR $268,199 $1,530 4.1% +7.4% $89,400
4BR $316,550 $1,930 4.4% +6.9% $79,138
5BR $383,452 +6.8% $76,690

Market Trends

Home Value History (with trend line)

$317K$279K$241K$203K$165K$127KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,275$1,227$1,180$1,133$1,086$1,038Nov 2022Sep 2024Jul 2026

📊 How Does 54601 Compare?

Metric 54601 La Crosse Wisconsin
Home Value $303,463 $273,635 $320,446
5-Year CAGR 6.1% 6.0% 7.3%
Avg Rent $1,124 $1,018 -
Cap Rate 2.9% 2.9% -
💡 Why Invest in 54601? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

A healthy rental market with 45% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 54601 (La Crosse, WI). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
2.9%
Low
5yr Growth
+6.1%
Strong

📊 Market Snapshot

Home Value $303,463
Monthly Rent $1,124
Price-to-Rent 22.5:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.4%
Cap Rate 2.9%
5-Year IRR 9.0%

📈 Home Appreciation

1-Year +8.7% ▲
3-Year CAGR +4.8% ▲
5-Year CAGR +6.1% ▲
10-Year CAGR +6.7% ▲

🏠 Rent Trends

1-Year -9.3% ▼
3-Year CAGR 0.0% ▼
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.9%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.9%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
6.1%
Low risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+6.1%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 54601

Population: 50,474

💰 Median Household Income
$57,500
This area
$57,500
State
$73,177
USA
$74,580
🏠 Renter Occupied
45.4%
This area
45.4%
State
22.0%
USA
34.0%
💼 Unemployment Rate
2.2%
This area
2.2%
State
-1.8%
USA
3.7%
🎓 College Educated
39.7%
This area
39.7%
State
17.1%
USA
33.7%
👤 Median Age
31.5 years
This area
31.5 years
State
35.3 years
USA
38.9 years
🏚️ Vacancy Rate
6.1%
This area
6.1%
State
17.1%
USA
10.5%
👥 Population by Ethnicity
White 91.2%
Asian 3.7%
Other/Mixed 3.6%
Hispanic/Latino 1.8%
Black/African American 1.5%
👶 Under 18
15.3%
This area
15.3%
USA
22.0%
👴 65 and Over
17.0%
This area
17.0%
USA
17.3%
📊 Poverty Rate
3.6%
This area
3.6%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 54601

A Avg School Grade
15 Schools
11.7:1 Avg Class Size
$18,341 Avg Per Pupil

Schools in This ZIP Code

A+ Excellent

Longfellow Middle

📚 06 – 08 Middle
👥
625 Students
👨‍🏫
10.1:1 Class Size
💰
$18,341 Per Student
A+ Excellent

Southern Bluffs Elementary

📚 Pre-K – 05 Elementary
👥
320 Students
👨‍🏫
11.2:1 Class Size
💰
$18,341 Per Student
A+ Excellent

Spence Elementary

📚 Pre-K – 05 Elementary
👥
315 Students
👨‍🏫
10.7:1 Class Size
💰
$18,341 Per Student
A+ Excellent

Hintgen Elementary

📚 Pre-K – 05 Elementary
👥
215 Students
👨‍🏫
8.4:1 Class Size
💰
$18,341 Per Student
A+ Excellent

North Woods International School

📚 Pre-K – 05 Elementary
👥
260 Students
👨‍🏫
9.0:1 Class Size
💰
$18,341 Per Student
A+ Excellent

Northside Elementary

📚 Pre-K – 05 Elementary
👥
254 Students
👨‍🏫
7.7:1 Class Size
💰
$18,341 Per Student
A+ Excellent

Emerson Elementary

📚 Pre-K – 05 Elementary
👥
323 Students
👨‍🏫
13.7:1 Class Size
💰
$18,341 Per Student
A Very Good

Hamilton Elementary School

📚 Pre-K – 05 Elementary
👥
146 Students
👨‍🏫
7.5:1 Class Size
💰
$18,341 Per Student
A Very Good

State Road Elementary

📚 Pre-K – 05 Elementary
👥
297 Students
👨‍🏫
12.6:1 Class Size
💰
$18,341 Per Student
A Very Good

Central High

📚 09 – 12 High School
👥
1,014 Students
👨‍🏫
12.2:1 Class Size
💰
$18,341 Per Student
B+ Above Average

Coulee Montessori Charter School

📚 Pre-K – 06 School Charter
👥
115 Students
👨‍🏫
13.8:1 Class Size
💰
$18,341 Per Student
B+ Above Average

La Crosse Polytechnic School

📚 06 – 12 High School Charter
👥
106 Students
👨‍🏫
13.3:1 Class Size
💰
$18,341 Per Student
B+ Above Average

School of Technology and Arts I

📚 Pre-K – 05 Elementary Charter
👥
122 Students
👨‍🏫
14.2:1 Class Size
💰
$18,341 Per Student
B+ Above Average

Coulee Region Virtual Academy

📚 K – 12 K-12 Charter
👥
78 Students
👨‍🏫
13.1:1 Class Size
💰
$18,341 Per Student
B+ Above Average

La Crosse Offsite Preschool

📚 Grade PK Elementary
👥
90 Students
👨‍🏫
18.0:1 Class Size
💰
$18,341 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

4 Nearby 1,771 Off-Campus Students
B
University of Wisconsin-La Crosse
10,299 students · 4.4 mi
C
Viterbo University
2,301 students · 4.9 mi
C
Western Technical College
3,906 students · 5.1 mi
C+
The Salon Professional Academy-Onalaska
76 students · 5.6 mi

Investor Insight: With 1,771 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

How much do tenants pay in La Crosse, WI?

The typical rental in La Crosse, WI commands about $1,124/mo monthly. That rent profile even-keeled cash flow against the $303K purchase basis.

What is the typical vacancy rate in La Crosse, WI?

Expect elevated vacancy in La Crosse, WI. Rents at $1,124/mo are absorbed by the tenant base without meaningful lag.

What kind of market is La Crosse, WI for investors?

La Crosse, WI rates 3.0/5 for investability. With median values at $303K and rents near $1,124/mo, the market offers reasonable fundamentals for rental investors.

How viable is house hacking in La Crosse, WI?

La Crosse, WI offers a challenging house-hacking opportunity. Small multifamily or rent-by-the-room plays can pair well with the $1,124/mo rent level.

How should investors approach La Crosse, WI?

Investors usually favor careful cash-flow rentals with hands-on management in La Crosse, WI. With home values at $303K and rents near $1,124/mo, other strategies can work but produce stable rather than outsized returns.

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How 54601 ranks in La Crosse-Onalaska, WI-MN

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Cash Flow → Appreciation → Affordable →
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