Real Estate Investing in Canton, Ohio (44704)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Stark County • Population: 3,583 • Data updated: September 2026

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Should you buy in 44704 (Canton, OH)? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (84/100)

Solid choice — values are growing steadily and the market is stable enough to buy with confidence.

📈 For Investors
STRONG
5.0 / 5 (100/100)

Rare combination of both appreciation and cash flow. These markets don't last long — worth serious consideration.

⚠️ Risks to Know
4 flags
  • High vacancy: 21.3% of homes vacant — above national norms.
  • Elevated poverty: 27.7% poverty rate — can affect rent collection.
  • Higher unemployment: 9.1% unemployment — tenant risk signal.
  • Lower household income: $29,109 median — tenant affordability is tighter.

• Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.

What’s happening in Canton, OH (44704)?

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5.0/ 5

Investability

Overall investment appeal

4.0/ 5

Appreciation

Long-term value growth

5.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $80,480
Avg Monthly Rent $954
1% Rule ✓ Meets
Median Income $29,109
% Renters 49.3%

Market Analysis: 44704 Canton

Investors scanning Canton, OH for forced-equity plays often land on the 44704 ZIP. A a credible choice for entry near $80K pairs with rents of $954/mo to widen the renovation window.

BRRRR works in 44704 because the math supports it. Buy at $80K, rehab, and the refinance step typically recovers capital in a way that flat-yield markets cannot match.

Statewide, OH value-add investors migrate toward ZIPs with 44704's profile — older stock, soft but real rent growth, and $80K pricing that keeps rehab math workable.

Household income in 44704 supports the rent-lift thesis. 3,583 residents, deep working-age cohort, and the kind of tenant profile that responds to upgraded stock.

Strategic fit here is operational. Pro forma discipline, capex reserves, and lender relationships matter more than the marketing pitch.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Canton:

B Good
Buy Confidence Score: 75/100
Affordability
20/25
Appreciation
25/25
Stability
7/20
Timing
8/15
Rental backup
15/15
Affordability
Affordable
Homes cost 2.8× the median income
Value Trend
Rising (+30.0%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $954/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
⚖️
BALANCED MARKET
Canton-Massillon, OH Metro Area
Even conditions for buyers and sellers
28 days
Average time to sell
Fast
9.4%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Canton-Massillon, OH metro data
🏠

Property Strategy for 44704

Which property type performs best in this market?

Best for Cash Flow
2BR
15.7% cap rate
Best for Appreciation
2BR
+8.6% 5yr CAGR
Best Overall Value
4BR
$21,104/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $48,520 $1,060 15.7% +8.6% $24,260
3BR $72,405 $1,340 13.3% +7.6% $24,135
4BR $84,417 $1,420 12.1% +8.3% $21,104

Market Trends

Home Value History (with trend line)

$98K$83K$68K$53K$38K$23KJul 2006Jul 2016Jul 2026

📊 How Does 44704 Compare?

Metric 44704 Canton Canton-Massillon, OH Ohio
Home Value $80,480 $161,396 N/A $237,530
5-Year CAGR 8.5% 7.0% N/A 7.4%
Avg Rent $954 $1,074 N/A -
Cap Rate 9.3% 5.8% - -
💡 Why Invest in 44704? Click to expand

This ZIP code meets the 1% rule with rent at $954/mo on homes averaging $80,480 — a strong indicator of cash flow potential.

Our analysis gives this area a 5/5 investability rating, placing it in the top tier for rental property potential.

A healthy rental market with 49% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 44704 (Canton, OH). Anonymous, moderated, never written by AI.

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Investability
Excellent
Cap Rate
9.3%
Excellent
5yr Growth
+8.5%
Strong

📊 Market Snapshot

Home Value $80,480
Monthly Rent $954
Price-to-Rent 7.0:1
1% Rule ✓ Passes

💰 Return Metrics

Gross Yield 14.2%
Cap Rate 9.3%
5-Year IRR 17.8%

📈 Home Appreciation

1-Year +30.0% ▲
3-Year CAGR +13.5% ▲
5-Year CAGR +8.5% ▲
10-Year CAGR +9.6% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Positive Leverage Market Cap Rate: 9.3%  |  30yr Rate: 6.8%
Leverage may enhance returns here.

The estimated cap rate (9.3%) exceeds the current 30-yr mortgage rate (6.8%). When borrowing costs less than a property yields, leverage can increase your cash-on-cash return above the cap rate.

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
21.3%
Elevated risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+8.5%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 44704

Population: 3,583

💰 Median Household Income
$29,109
This area
$29,109
State
$68,496
USA
$74,580
🏠 Renter Occupied
49.3%
This area
49.3%
State
25.8%
USA
34.0%
💼 Unemployment Rate
9.1%
This area
9.1%
State
-9.1%
USA
3.7%
🎓 College Educated
8.7%
This area
8.7%
State
8.4%
USA
33.7%
👤 Median Age
34.3 years
This area
34.3 years
State
19.6 years
USA
38.9 years
🏚️ Vacancy Rate
21.3%
This area
21.3%
State
11.1%
USA
10.5%
👥 Population by Ethnicity
Black/African American 64.3%
White 29.4%
Other/Mixed 6.3%
👶 Under 18
25.0%
This area
25.0%
USA
22.0%
👴 65 and Over
16.3%
This area
16.3%
USA
17.3%
📊 Poverty Rate
27.7%
This area
27.7%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 44704

A Avg School Grade
1 Schools
16.1:1 Avg Class Size
$20,404 Avg Per Pupil

Schools in This ZIP Code

A Very Good

AIM Academy @ Belden

📚 K – 06 School
👥
277 Students
👨‍🏫
16.1:1 Class Size
💰
$20,404 Per Student

Nearby Schools (5 more)

Schools in adjacent ZIP codes that may serve this area

A+ Excellent

Canton South Middle School

📚 06 – 08 Middle
📍 4404 Cleveland Ave S, Canton
👥
368 Students
👨‍🏫
11.9:1 Class Size
💰
$22,999 Per Student
A+ Excellent

STEAMM Academy

📚 04 – 08 School
📍 1824 3rd St SE, Canton
👥
500 Students
👨‍🏫
12.5:1 Class Size
💰
$20,404 Per Student
A+ Excellent

Canton Arts Academy @ Summit

📚 K – 06 School
📍 1100 10th St NW, Canton
👥
269 Students
👨‍🏫
14.9:1 Class Size
💰
$20,404 Per Student
A Very Good

Gibbs Elementary School

📚 K – 03 Elementary
📍 1320 Gibbs Ave NE, Canton
👥
309 Students
👨‍🏫
17.6:1 Class Size
💰
$20,404 Per Student
A Very Good

Stephanie Rushin Patrick Elementary School

📚 K – 06 School
📍 1326 Sherrick Rd SE, Canton
👥
391 Students
👨‍🏫
16.3:1 Class Size
💰
$20,404 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

8 Nearby 3,836 Off-Campus Students
C+
Canton City Schools Adult Career and Technical Education
87 students · 1.8 mi
C
Malone University
1,205 students · 2.5 mi
C
Aultman College of Nursing and Health Sciences
241 students · 3.2 mi
C
National Beauty College
149 students · 4.3 mi
C
Walsh University
2,160 students · 5.3 mi
D
Ross College-Canton
344 students · 5.5 mi
C
Kent State University at Stark
3,433 students · 6.8 mi
C
Stark State College
9,616 students · 7.0 mi

Investor Insight: With 3,836 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

What is the average home sale price in Canton, OH?

Canton, OH home values average about $80K. That price point suits investors targeting rentals with $954/mo in monthly income.

Does a duplex house hack pencil in Canton, OH?

House hacking works an attractive in Canton, OH. Rents of $954/mo against $80K acquisition make the strategy solid for owner-occupants.

What is the best play in Canton, OH?

The best-fit strategy in Canton, OH is value-add and BRRRR deals. That approach the rent and price profile of the market.

Is Canton, OH a viable BRRRR market?

Operators BRRRR-ing in Canton, OH report a strong results. Focus on sub-market acquisition and tight rehab budgets to capture the spread.

Are 1% rule properties available in Canton, OH?

The 1% rule in Canton, OH is reasonable to achieve. Rent-to-price at the median ($954/mo on $80K) lands around 1.19%.

You know 44704 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 44704 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 44704 ranks in Canton-Massillon, OH

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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