Real Estate Investing in Watauga, Tennessee (37694)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Carter County • Population: 1,738 • Data updated: September 2026

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Should you buy in 37694 (Watauga, TN)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (65/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • High vacancy: 12.3% of homes vacant — above national norms.

• Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.

What’s happening in Watauga, TN (37694)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $248,700
Avg Monthly Rent $909
1% Rule ✗ Does Not Meet
Median Income $56,375
% Renters 11.2%

Market Analysis: 37694 Watauga

Not every below-median market is a bargain. Watauga's 37694 ZIP clocks in at signals that favor experienced operators who can absorb the risk $249K pricing implies.

Turning to rents, the numbers look inviting — $249K purchase price, 0.0% nominal cap — the work to hit that pro forma in 37694 is substantial and deserves full respect.

ZIP 37694's metrics run below Carter County's averages on price growth and tenant stability. Investors who ignore that regional gap tend to relearn it the hard way.

Demographically, 37694 is a market where tenant selection matters more than unit finishes. Operators who understand that tend to do fine; those who do not tend to learn why the ZIP trades at a discount.

Strategy in 37694 is an operator game, not a passive one. Put differently, entry prices of $249K are inviting, the management lift is real and non-optional.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Watauga:

B Good
Buy Confidence Score: 72/100
Affordability
15/25
Appreciation
25/25
Stability
7/20
Timing
10/15
Rental backup
15/15
Affordability
Moderate
Homes cost 4.4× the median income
Value Trend
Rising (+6.5%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $909/mo if you need to move
Market Conditions
COOL
More inventory, negotiating room for buyers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
❄️
COOL MARKET
Johnson City, TN Metro Area
More inventory, negotiating room for buyers
40 days
Average time to sell
Average
12.4%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Johnson City, TN metro data

Market Trends

Home Value History (with trend line)

$263K$226K$188K$151K$114K$77KJul 2006Jul 2016Jul 2026

📊 How Does 37694 Compare?

Metric 37694 Watauga Johnson City, TN Tennessee
Home Value $248,700 $248,700 N/A $327,001
5-Year CAGR 7.2% 7.2% N/A 7.7%
Avg Rent $909 $909 N/A -
Cap Rate 2.9% 2.9% - -
💡 Why Invest in 37694? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 37694 (Watauga, TN). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
2.9%
Low
5yr Growth
+7.2%
Strong

📉 Market Crash Risk Index

Based on Johnson City, TN metro

2/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
2/3
64%
Days Pending
0/2
40 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $248,700
Monthly Rent $909
Price-to-Rent 22.8:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.4%
Cap Rate 2.9%
5-Year IRR 10.1%

📈 Home Appreciation

1-Year +6.5% ▲
3-Year CAGR +6.7% ▲
5-Year CAGR +7.2% ▲
10-Year CAGR +7.9% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.9%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.9%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
12.3%
Moderate risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+7.2%
Growing
Eviction process: Moderate Rent control: Favorable

Demographics in 37694

Population: 1,738

💰 Median Household Income
$56,375
This area
$56,375
State
$60,881
USA
$74,580
🏠 Renter Occupied
11.2%
This area
11.2%
State
25.6%
USA
34.0%
💼 Unemployment Rate
5.5%
This area
5.5%
State
-22.2%
USA
3.7%
🎓 College Educated
22.2%
This area
22.2%
State
-6.3%
USA
33.7%
👤 Median Age
48.7 years
This area
48.7 years
State
9.9 years
USA
38.9 years
🏚️ Vacancy Rate
12.3%
This area
12.3%
State
15.4%
USA
10.5%
👥 Population by Ethnicity
White 93.2%
Other/Mixed 4.8%
Hispanic/Latino 4.0%
Black/African American 2.0%
👶 Under 18
16.2%
This area
16.2%
USA
22.0%
👴 65 and Over
20.4%
This area
20.4%
USA
17.3%
📊 Poverty Rate
11.7%
This area
11.7%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Nearby Colleges & Universities

6 Nearby 4,709 Off-Campus Students
B
Tennessee College of Applied Technology-Elizabethton
1,093 students · 5.6 mi
C+
Milligan University
1,200 students · 5.9 mi
C
TC Beauty
139 students · 6.1 mi
D
Ross Medical Education Center-Johnson City
67 students · 6.2 mi
C+
East Tennessee State University
13,586 students · 7.7 mi
C
Northeast State Community College
5,474 students · 10.1 mi

Investor Insight: With 4,709 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

How high is vacancy risk in Watauga, TN?

Vacancy risk in Watauga, TN is elevated. That supports predictable cash flow for typical rental holds.

Which real estate strategy fits Watauga, TN?

Investors who focus on careful cash-flow rentals with hands-on management typically do well in Watauga, TN. The numbers - $249K homes against $909/mo rents - support that play.

How does Watauga, TN stack up for property investment?

Yes - Watauga, TN a 3.0/5 investability score. With $249K home prices against $909/mo monthly rent, the market delivers a reasonable entry point for new investors.

Is Watauga, TN a friendly market for rental owners?

For rental operators, Watauga, TN rates as landlord-friendly. The regulatory environment standard buy-and-hold operations.

What is the typical rental rate in Watauga, TN?

Investors in Watauga, TN typically see rents near $909/mo per month against $249K home values - a solid setup for rental cash flow.

You know 37694 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 37694 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 37694 ranks in Johnson City, TN

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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