Real Estate Investing in Ardmore, Oklahoma (73401)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Carter County • Population: 36,228 • Data updated: September 2026

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Should you buy in 73401 (Ardmore, OK)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (64/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (52/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • High vacancy: 13.2% of homes vacant — above national norms.

What’s happening in Ardmore, OK (73401)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

4.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $184,701
Avg Monthly Rent $1,193
1% Rule ✗ Does Not Meet
Median Income $57,468
% Renters 36.9%

Market Analysis: 73401 Ardmore

Investors eyeing 73401 need to respect the fundamentals at play. Home values of $185K come alongside slower price movement and elevated management overhead.

The investment case in 73401 is notable only for operators who understand what they are buying. A $185K median suggests accessibility, but management intensity, vacancy drift, and capex surprises are real.

Regionally, 73401 sits on the difficult end of the OK spectrum. The a solid fit for read — for disciplined operators — is that pricing reflects the difficulty.

The demographic picture in 73401 includes headwinds that any investor should price in. Income distribution skews lower than Ardmore averages, and tenant stability requires active management.

The right play in 73401 usually involves deep tenant screening, aggressive delinquency response, and a conservative capex buffer. Anything less, and the discount can turn into a trap.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Ardmore:

B Good
Buy Confidence Score: 76/100
Affordability
20/25
Appreciation
22/25
Stability
13/20
Timing
6/15
Rental backup
15/15
Affordability
Moderate
Homes cost 3.2× the median income
Value Trend
Stable (+2.5%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,193/mo if you need to move
Market Conditions
WARM
Seller-favorable conditions, steady activity
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
☀️
WARM MARKET
Ardmore, OK Metro Area
Seller-favorable conditions, steady activity
0 days
Average time to sell
Very Fast
7.2%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Ardmore, OK metro data
🏠

Property Strategy for 73401

Which property type performs best in this market?

Best for Cash Flow
2BR
8.1% cap rate
Best for Appreciation
2BR
+9.2% 5yr CAGR
Best Overall Value
2BR
$48,918/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
1BR $80,284 $840 7.5% +5.6% $80,284
2BR $97,835 $1,100 8.1% +9.2% $48,918
3BR $197,446 $1,380 5.0% +7.5% $65,815
4BR $312,842 $1,620 3.7% +6.5% $78,210
5BR $432,813 +6.4% $86,563

Market Trends

Home Value History (with trend line)

$194K$170K$146K$122K$98K$74KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,272$1,196$1,120$1,044$968$892May 2024Jun 2025Jul 2026

📊 How Does 73401 Compare?

Metric 73401 Ardmore Ardmore, OK Oklahoma
Home Value $184,701 $184,701 N/A $214,563
5-Year CAGR 5.5% 5.5% N/A 6.9%
Avg Rent $1,193 $1,193 N/A -
Cap Rate 5.0% 5.0% - -
💡 Why Invest in 73401? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

A healthy rental market with 37% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 73401 (Ardmore, OK). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
5.0%
Fair
5yr Growth
+5.5%
Moderate

📉 Market Crash Risk Index

Based on Ardmore, OK metro

2/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
2/3
63%
Days Pending
0/2
0 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $184,701
Monthly Rent $1,193
Price-to-Rent 12.9:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 7.8%
Cap Rate 5.0%
5-Year IRR 10.5%

📈 Home Appreciation

1-Year +2.5% ▲
3-Year CAGR +1.8% ▲
5-Year CAGR +5.5% ▲
10-Year CAGR +5.8% ▲

🏠 Rent Trends

1-Year +19.3% ▲
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 5.0%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (5.0%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
13.2%
Moderate risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+5.5%
Stable
Eviction process: Moderate Rent control: Favorable

Demographics in 73401

Population: 36,228

💰 Median Household Income
$57,468
This area
$57,468
State
$58,994
USA
$74,580
🏠 Renter Occupied
36.9%
This area
36.9%
State
25.6%
USA
34.0%
💼 Unemployment Rate
2.7%
This area
2.7%
State
-1.8%
USA
3.7%
🎓 College Educated
21.9%
This area
21.9%
State
14.2%
USA
33.7%
👤 Median Age
38.2 years
This area
38.2 years
State
30.2 years
USA
38.9 years
🏚️ Vacancy Rate
13.2%
This area
13.2%
State
20.2%
USA
10.5%
👥 Population by Ethnicity
White 67.5%
Other/Mixed 23.9%
Black/African American 7.0%
Hispanic/Latino 6.4%
Asian 1.7%
👶 Under 18
25.1%
This area
25.1%
USA
22.0%
👴 65 and Over
16.3%
This area
16.3%
USA
17.3%
📊 Poverty Rate
11.7%
This area
11.7%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 73401

B Avg School Grade
14 Schools
19.8:1 Avg Class Size
$12,007 Avg Per Pupil

Schools in This ZIP Code

B+ Above Average

PLAINVIEW INTERMEDIATE ES

📚 03 – 05 Elementary
👥
373 Students
👨‍🏫
13.9:1 Class Size
💰
$11,528 Per Student
B Good

PLAINVIEW HS

📚 09 – 12 High School
👥
424 Students
👨‍🏫
15.8:1 Class Size
💰
$11,528 Per Student
B Good

PLAINVIEW MS

📚 06 – 08 Middle
👥
361 Students
👨‍🏫
15.1:1 Class Size
💰
$11,528 Per Student
B Good

PLAINVIEW PRIMARY ES

📚 Pre-K – 02 Elementary
👥
427 Students
👨‍🏫
15.6:1 Class Size
💰
$11,528 Per Student
B Good

WILL ROGERS ES

📚 Pre-K – K Elementary
👥
331 Students
👨‍🏫
16.6:1 Class Size
💰
$12,749 Per Student
B Good

DICKSON UPPER ES

📚 03 – 05 Elementary
👥
290 Students
👨‍🏫
16.8:1 Class Size
💰
$11,374 Per Student
B Good

ARDMORE HS

📚 09 – 12 High School
👥
747 Students
👨‍🏫
21.5:1 Class Size
💰
$12,749 Per Student
B Good

ARDMORE MS

📚 07 – 08 Middle
👥
326 Students
👨‍🏫
19.9:1 Class Size
💰
$12,749 Per Student
C+ Average

DICKSON MS

📚 06 – 08 Middle
👥
248 Students
👨‍🏫
18.1:1 Class Size
💰
$11,374 Per Student
C+ Average

DICKSON ES

📚 Pre-K – 02 Elementary
👥
357 Students
👨‍🏫
23.1:1 Class Size
💰
$11,374 Per Student
C+ Average

DICKSON HS

📚 09 – 12 High School
👥
375 Students
👨‍🏫
22.6:1 Class Size
💰
$11,374 Per Student
C+ Average

JEFFERSON ES

📚 05 – 06 School
👥
360 Students
👨‍🏫
23.2:1 Class Size
💰
$12,749 Per Student
C Below Average

CHARLES EVANS ES

📚 01 – 02 Elementary
👥
420 Students
👨‍🏫
27.7:1 Class Size
💰
$12,749 Per Student
C Below Average

LINCOLN ES

📚 03 – 04 Elementary
👥
433 Students
👨‍🏫
27.4:1 Class Size
💰
$12,749 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

1 Nearby 694 Off-Campus Students
C+
Southern Oklahoma Technology Center
694 students · 2.5 mi

Investor Insight: With 694 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

Are tenants stable in Ardmore, OK?

The tenant pool in Ardmore, OK is solid, supported by local employment and population fundamentals. Rents of $1,193/mo are well-absorbed by the market.

Are there empty rentals in Ardmore, OK?

Ardmore, OK carries elevated vacancy risk. Expect steady absorption at market rents of $1,193/mo.

Is Ardmore, OK good for house hacking?

Ardmore, OK offers a challenging house-hacking opportunity. Small multifamily or rent-by-the-room plays can pair well with the $1,193/mo rent level.

How landlord-friendly is Ardmore, OK?

OK law landlord-friendly for landlords, and Ardmore inherits those rules. Investors should still review local ordinances for rental licensing.

What kind of market is Ardmore, OK for investors?

Ardmore, OK scores 3.0/5 for investability. Home values sit at $185K and rents near $1,193/mo, which keeps the rent-to-price ratio in reasonable territory for buy-and-hold investors.

You know 73401 now. You don’t know where it ranks.

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How 73401 ranks in Ardmore, OK

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Cash Flow → Appreciation → Affordable →
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