Real Estate Investing in Merrill, Wisconsin (54452)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Lincoln County • Population: 18,949 • Data updated: September 2026

☆ Watch this market Free account

Should you buy in 54452 (Merrill, WI)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (66/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • Elevated vacancy: 10.2% vacancy may signal weakening demand.

What’s happening in Merrill, WI (54452)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $226,842
Avg Monthly Rent $850
1% Rule ✗ Does Not Meet
Median Income $63,256
% Renters 23.1%

Market Analysis: 54452 Merrill

ZIP 54452 in Merrill, WI carries a notable set of headwinds. Home values near $227K and rents of $850/mo sit inside a market where underwriting has to be tight.

The investment case in 54452 is durable only for operators who understand what they are buying. A $227K median suggests accessibility, but management intensity, vacancy drift, and capex surprises are real.

In the broader WI picture, 54452 is a reminder that not every low-priced ZIP is a value-add opportunity — some are simply distressed, and the difference matters.

Demographically, 54452 is a market where tenant selection matters more than unit finishes. Operators who understand that tend to do fine; those who do not tend to learn why the ZIP trades at a discount.

Distressed ZIPs reward experience. durable returns are possible in 54452, but they flow to investors who already understand how to operate in soft markets.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Merrill:

C+ Average
Buy Confidence Score: 69/100
Affordability
15/25
Appreciation
22/25
Stability
11/20
Timing
6/15
Rental backup
15/15
Affordability
Moderate
Homes cost 3.6× the median income
Value Trend
Rising (+7.7%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $850/mo if you need to move
Market Conditions
WARM
Seller-favorable conditions, steady activity
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
☀️
WARM MARKET
Wausau-Weston, WI Metro Area
Seller-favorable conditions, steady activity
0 days
Average time to sell
Very Fast
6.8%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Wausau-Weston, WI metro data

Market Trends

Home Value History (with trend line)

$236K$209K$181K$153K$126K$98KMar 2009Nov 2017Jul 2026

Rent History (with trend line)

No data available

📊 How Does 54452 Compare?

Metric 54452 Merrill Wausau-Weston, WI Wisconsin
Home Value $226,842 $226,842 N/A $320,446
5-Year CAGR 5.9% 5.9% N/A 7.3%
Avg Rent $850 $850 N/A -
Cap Rate 2.9% 2.9% - -
💡 Why Invest in 54452? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 54452 (Merrill, WI). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
2.9%
Low
5yr Growth
+5.9%
Moderate

📊 Market Snapshot

Home Value $226,842
Monthly Rent $850
Price-to-Rent 22.2:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.5%
Cap Rate 2.9%
5-Year IRR 8.8%

📈 Home Appreciation

1-Year +7.7% ▲
3-Year CAGR +5.3% ▲
5-Year CAGR +5.9% ▲
10-Year CAGR +6.5% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.9%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.9%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
10.2%
Moderate risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+5.9%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 54452

Population: 18,949

💰 Median Household Income
$63,256
This area
$63,256
State
$73,177
USA
$74,580
🏠 Renter Occupied
23.1%
This area
23.1%
State
22.0%
USA
34.0%
💼 Unemployment Rate
2.7%
This area
2.7%
State
-1.8%
USA
3.7%
🎓 College Educated
18.5%
This area
18.5%
State
17.1%
USA
33.7%
👤 Median Age
47.8 years
This area
47.8 years
State
35.3 years
USA
38.9 years
🏚️ Vacancy Rate
10.2%
This area
10.2%
State
17.1%
USA
10.5%
👥 Population by Ethnicity
White 95.6%
Other/Mixed 3.1%
Hispanic/Latino 1.4%
Asian 0.8%
Black/African American 0.5%
👶 Under 18
18.0%
This area
18.0%
USA
22.0%
👴 65 and Over
21.4%
This area
21.4%
USA
17.3%
📊 Poverty Rate
6.6%
This area
6.6%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 54452

B Avg School Grade
7 Schools
17.6:1 Avg Class Size
$14,829 Avg Per Pupil

Schools in This ZIP Code

A Very Good

Kate Goodrich Elementary

📚 K – 02 Elementary
👥
358 Students
👨‍🏫
12.1:1 Class Size
💰
$14,829 Per Student
B+ Above Average

Washington Elementary

📚 03 – 04 Elementary
👥
249 Students
👨‍🏫
13.6:1 Class Size
💰
$14,829 Per Student
B+ Above Average

Merrill High

📚 09 – 12 High School
👥
795 Students
👨‍🏫
17.3:1 Class Size
💰
$14,829 Per Student
B+ Above Average

Prairie River Middle

📚 05 – 08 School
👥
541 Students
👨‍🏫
15.1:1 Class Size
💰
$14,829 Per Student
B Good

Bridges Virtual Academy

📚 Pre-K – 12 K-12 Charter
👥
697 Students
👨‍🏫
18.1:1 Class Size
💰
$14,829 Per Student
C+ Average
👥
133 Students
👨‍🏫
22.2:1 Class Size
💰
$14,829 Per Student
D Needs Improvement

Merrill Adult Diploma Academy

📚 10 – 12 High School Charter
👥
25 Students
👨‍🏫
25.0:1 Class Size
💰
$14,829 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

Frequently Asked Questions

What strategy should investors use in Merrill, WI?

Merrill, WI investors pursuing careful cash-flow rentals with hands-on management. The underlying economics ($227K prices, $850/mo rents) make it a reasonable choice.

How much do tenants pay in Merrill, WI?

Average rent in Merrill, WI is approximately $850/mo per month. Against $227K home values that yields a reasonable rent-to-price ratio.

Is housing expensive in Merrill, WI?

In Merrill, WI the median home value sits at $227K. Against the broader WI market, that reads as reasonable for most investors.

How tight is the rental market in Merrill, WI?

Merrill, WI vacancy trends elevated. Investors running standard buy-and-hold plays see reasonable downtime between tenants.

Is Merrill, WI landlord-friendly?

Merrill, WI operates under WI law, which is landlord-friendly overall for landlords. Expect predictable treatment in typical lease and eviction cases.

You know 54452 now. You don’t know where it ranks.

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How 54452 ranks in Wausau-Weston, WI

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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