Real Estate Investing in Gleason, Wisconsin (54435)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Lincoln County • Population: 1,977 • Data updated: September 2026

☆ Watch this market Free account

Should you buy in 54435 (Gleason, WI)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (60/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • High vacancy: 45.7% of homes vacant — above national norms.

• Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.

What’s happening in Gleason, WI (54435)?

Click any question — our AI will research it live from the web and show you sources.

✨ Live AI + Web Search
Want to ask your own questions? Upgrade to Pro for unlimited custom queries.
3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $265,549
Avg Monthly Rent $909
1% Rule ✗ Does Not Meet
Median Income $76,667
% Renters 10.1%

Market Analysis: 54435 Gleason

ZIP 54435 inside Lincoln County looks affordable on the surface — median value of $266K — but the discount exists for reasons that a careful buyer should understand before committing.

Distressed does not mean uninvestable. It means the margin for error is thinner. ZIP 54435 rewards the prepared, punishes the overconfident, and leaves the math unchanged either way.

On the rental side, 54435 offers a low basis, the region around Gleason has moved on in ways that the ZIP itself has not fully absorbed. The result is a discount with genuine reasons.

Demographically, 54435 is a market where tenant selection matters more than unit finishes. Operators who understand that tend to do fine; those who do not tend to learn why the ZIP trades at a discount.

Experienced landlords with local relationships tend to find 54435 workable. Turnkey investors from out of state usually find the numbers do not hold up in practice.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Gleason:

B Good
Buy Confidence Score: 70/100
Affordability
20/25
Appreciation
22/25
Stability
7/20
Timing
6/15
Rental backup
15/15
Affordability
Moderate
Homes cost 3.5× the median income
Value Trend
Rising (+11.4%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $909/mo if you need to move
Market Conditions
WARM
Seller-favorable conditions, steady activity
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
☀️
WARM MARKET
Wausau-Weston, WI Metro Area
Seller-favorable conditions, steady activity
0 days
Average time to sell
Very Fast
6.8%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Wausau-Weston, WI metro data

Market Trends

Home Value History (with trend line)

$280K$248K$215K$183K$150K$118KDec 2011Apr 2019Jul 2026

📊 How Does 54435 Compare?

Metric 54435 Gleason Wausau-Weston, WI Wisconsin
Home Value $265,549 $265,549 N/A $320,446
5-Year CAGR 5.9% 5.9% N/A 7.3%
Avg Rent $909 $909 N/A -
Cap Rate 2.7% 2.7% - -
💡 Why Invest in 54435? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
Open the Market Finder →
Free to search · investor plans from $19/mo

Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 54435 (Gleason, WI). Anonymous, moderated, never written by AI.

Do you own or manage rentals in ZIP 54435 (Gleason, WI)?

~25 seconds · no account needed · your report is anonymous

Investability
Good
Cap Rate
2.7%
Low
5yr Growth
+5.9%
Moderate

📊 Market Snapshot

Home Value $265,549
Monthly Rent $909
Price-to-Rent 24.3:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.1%
Cap Rate 2.7%
5-Year IRR 8.6%

📈 Home Appreciation

1-Year +11.4% ▲
3-Year CAGR +4.7% ▲
5-Year CAGR +5.9% ▲
10-Year CAGR +6.4% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.7%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.7%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
45.7%
Elevated risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+5.9%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 54435

Population: 1,977

💰 Median Household Income
$76,667
This area
$76,667
State
$73,177
USA
$74,580
🏠 Renter Occupied
10.1%
This area
10.1%
State
22.0%
USA
34.0%
💼 Unemployment Rate
2.0%
This area
2.0%
State
-1.8%
USA
3.7%
🎓 College Educated
18.7%
This area
18.7%
State
17.1%
USA
33.7%
👤 Median Age
51.3 years
This area
51.3 years
State
35.3 years
USA
38.9 years
🏚️ Vacancy Rate
45.7%
This area
45.7%
State
17.1%
USA
10.5%
👥 Population by Ethnicity
White 95.0%
Other/Mixed 3.8%
Hispanic/Latino 1.3%
Black/African American 1.1%
Asian 0.1%
👶 Under 18
18.2%
This area
18.2%
USA
22.0%
👴 65 and Over
26.8%
This area
26.8%
USA
17.3%
📊 Poverty Rate
3.2%
This area
3.2%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

Frequently Asked Questions

Is housing expensive in Gleason, WI?

Gleason, WI home values average about $266K. That price point suits investors targeting rentals with $909/mo in monthly income.

How strict are landlord regulations in Gleason, WI?

Rental owners in Gleason, WI deal with a landlord-friendly legal framework. Most standard eviction processes run on reasonable timelines.

Are tenants stable in Gleason, WI?

Working renters make up the core of the Gleason, WI tenant base. The pool is reasonable for investors targeting long-term holds.

How does Gleason, WI stack up for property investment?

Yes - Gleason, WI a 3.0/5 investability score. With $266K home prices against $909/mo monthly rent, the market delivers a reasonable entry point for new investors.

Are rents high in Gleason, WI?

Gleason, WI rentals go for roughly $909/mo a month. That puts gross yield in solid territory relative to $266K acquisition costs.

You know 54435 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 54435 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

Compare Plans

How 54435 ranks in Wausau-Weston, WI

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
🤖

AI Market Advisor

Ask questions about investing in 54435 (Gleason)

Loading...

Community Ratings

What people who’ve spent time here actually say. Not paid reviews.

Be the first to rate 54435 (Gleason, WI).

It takes 30 seconds. No signup. Your rating helps everyone who comes here after you.