Real Estate Investing in Stoughton, Wisconsin (53589)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Dane County • Population: 19,684 • Data updated: September 2026

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Should you buy in 53589 (Stoughton, WI)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (68/100)

Mixed — home prices are stretched relative to local incomes. Run the math on your specific situation.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in Stoughton, WI (53589)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $439,869
Avg Monthly Rent $1,644
1% Rule ✗ Does Not Meet
Median Income $82,668
% Renters 23.1%

Market Analysis: 53589 Stoughton

Investors eyeing 53589 need to respect the fundamentals at play. Home values of $440K come alongside slower price movement and elevated management overhead.

If the plan assumes clean turnover, on-time rent, and low maintenance on a $440K asset, 53589 is the wrong submarket. If the plan prices in friction, the yield can still work.

Looking more closely, 53589 offers a low basis, the region around Stoughton has moved on in ways that the ZIP itself has not fully absorbed. The result is a discount with genuine reasons.

Employment concentration in 53589 leans toward sectors with higher volatility. The demographic consequence is income fluctuation that investors need to factor into their pro forma.

The right play in 53589 usually involves deep tenant screening, aggressive delinquency response, and a conservative capex buffer. Anything less, and the discount can turn into a trap.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Stoughton:

C+ Average
Buy Confidence Score: 66/100
Affordability
10/25
Appreciation
22/25
Stability
11/20
Timing
8/15
Rental backup
15/15
Affordability
Expensive
Homes cost 5.3× the median income
Value Trend
Rising (+6.9%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,644/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
⚖️
BALANCED MARKET
Madison, WI Metro Area
Even conditions for buyers and sellers
36 days
Average time to sell
Average
10.5%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Madison, WI metro data
🏠

Property Strategy for 53589

Which property type performs best in this market?

Best for Cash Flow
3BR
3.6% cap rate
Best for Appreciation
2BR
+7.7% 5yr CAGR
Best Overall Value
4BR
$115,630/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $295,121 $1,470 3.6% +7.7% $147,561
3BR $387,156 $1,940 3.6% +7.3% $129,052
4BR $462,522 $2,180 3.4% +7.0% $115,630

Market Trends

Home Value History (with trend line)

$461K$404K$347K$290K$232K$175KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$1,680$1,628$1,577$1,526$1,474$1,423Apr 2025Dec 2025Jul 2026

📊 How Does 53589 Compare?

Metric 53589 Stoughton Madison, WI Wisconsin
Home Value $439,869 $439,869 N/A $320,446
5-Year CAGR 6.2% 6.2% N/A 7.3%
Avg Rent $1,644 $1,644 N/A -
Cap Rate 2.9% 2.9% - -
💡 Why Invest in 53589? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 53589 (Stoughton, WI). Anonymous, moderated, never written by AI.

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Property managers serving Dane County

Manage rentals here? List your business →

Evans Property Management Services, LLC (PRIMA™) offers pet-friendly apartments and rentals in and around Madison, WI. summary from their website

Small multifamily
Unclaimed — is this your business? Claim it free

Kader Property Management offers residential and multi-family property management services in Madison. summary from their website

Single-familySmall multifamily
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Madison Property offers apartments and housing for rent in Madison, WI. summary from their website

Small multifamily
Unclaimed — is this your business? Claim it free

Listings are shown for convenience — Repit doesn’t endorse or vet these companies. Ratings shown come only from email-verified visitors.

Investability
Good
Cap Rate
2.9%
Low
5yr Growth
+6.2%
Strong

📉 Market Crash Risk Index

Based on Madison, WI metro

0/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
0/3
32%
Days Pending
0/2
36 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $439,869
Monthly Rent $1,644
Price-to-Rent 22.3:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.5%
Cap Rate 2.9%
5-Year IRR 9.2%

📈 Home Appreciation

1-Year +6.9% ▲
3-Year CAGR +5.3% ▲
5-Year CAGR +6.2% ▲
10-Year CAGR +6.7% ▲

🏠 Rent Trends

1-Year +13.7% ▲
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.9%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.9%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
4.0%
Low risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+6.2%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 53589

Population: 19,684

💰 Median Household Income
$82,668
This area
$82,668
State
$73,177
USA
$74,580
🏠 Renter Occupied
23.1%
This area
23.1%
State
22.0%
USA
34.0%
💼 Unemployment Rate
1.3%
This area
1.3%
State
-1.8%
USA
3.7%
🎓 College Educated
37.7%
This area
37.7%
State
17.1%
USA
33.7%
👤 Median Age
44.0 years
This area
44.0 years
State
35.3 years
USA
38.9 years
🏚️ Vacancy Rate
4.0%
This area
4.0%
State
17.1%
USA
10.5%
👥 Population by Ethnicity
White 93.6%
Other/Mixed 4.7%
Hispanic/Latino 1.9%
Black/African American 1.1%
Asian 0.7%
👶 Under 18
20.7%
This area
20.7%
USA
22.0%
👴 65 and Over
21.1%
This area
21.1%
USA
17.3%
📊 Poverty Rate
1.9%
This area
1.9%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 53589

B+ Avg School Grade
6 Schools
14.7:1 Avg Class Size
$16,246 Avg Per Pupil

Schools in This ZIP Code

A Very Good

Fox Prairie Elementary

📚 K – 05 Elementary
👥
435 Students
👨‍🏫
15.0:1 Class Size
💰
$16,246 Per Student
A Very Good

Kegonsa Elementary

📚 K – 05 Elementary
👥
303 Students
👨‍🏫
13.2:1 Class Size
💰
$16,246 Per Student
A Very Good

River Bluff Middle

📚 06 – 08 Middle
👥
572 Students
👨‍🏫
13.3:1 Class Size
💰
$16,246 Per Student
A Very Good

Sandhill Elementary

📚 K – 05 Elementary
👥
410 Students
👨‍🏫
12.3:1 Class Size
💰
$16,246 Per Student
B+ Above Average

Stoughton High

📚 09 – 12 High School
👥
864 Students
👨‍🏫
13.9:1 Class Size
💰
$16,246 Per Student
B Good

SASD 4K

📚 Grade PK Elementary
👥
185 Students
👨‍🏫
20.6:1 Class Size
💰
$16,246 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

5 Nearby 7,911 Off-Campus Students
C+
Aveda Institute-Madison
85 students · 13.8 mi
C
Edgewood College
2,001 students · 14.0 mi
B+
University of Wisconsin-Madison
49,605 students · 14.1 mi
D
University of Wisconsin-System Administration
0 students · 14.2 mi
C+
Madison Area Technical College
13,281 students · 14.7 mi

Investor Insight: With 7,911 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

Does Stoughton, WI make sense for an investment property?

With a 3.0/5 investability score, Stoughton, WI ranks as a solid market for rental property investors. Median prices of $440K and rents of $1,644/mo drive the underlying numbers.

What is the typical vacancy rate in Stoughton, WI?

Occupancy in Stoughton, WI runs reliable with elevated vacancy. Well-priced units at $1,644/mo lease on reasonable timelines.

What are rental rates like in Stoughton, WI?

Rental rates in Stoughton, WI average $1,644/mo. Tenant demand and $440K home values make the yield look reasonable by investor standards.

Are landlord laws favorable in Stoughton, WI?

Stoughton, WI operates under WI law, which is landlord-friendly overall for landlords. Expect consistent treatment in typical lease and eviction cases.

What investment strategy works best in Stoughton, WI?

In Stoughton, WI the substantial play is typically careful cash-flow rentals with hands-on management. The combination of $440K prices and $1,644/mo rents suits that approach.

You know 53589 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 53589 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 53589 ranks in Madison, WI

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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