Real Estate Investing in Denison, Texas (75020)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Grayson County • Population: 24,185 • Data updated: September 2026

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Should you buy in 75020 (Denison, TX)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (63/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (52/100)

A cash-flow market — rent-to-price math works from day one, though value growth is modest. Great for income-focused investors.

⚠️ Risks to Know
2 flags
  • Elevated vacancy: 11.8% vacancy may signal weakening demand.
  • 1-year downturn: Values declined 3.6% in the last year.

What’s happening in Denison, TX (75020)?

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3.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

4.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $219,969
Avg Monthly Rent $1,412
1% Rule ✗ Does Not Meet
Median Income $64,734
% Renters 39.1%

Market Analysis: 75020 Denison

Not every below-median market is a bargain. Denison's 75020 ZIP shows signals that favor experienced operators who can absorb the risk $220K pricing implies.

For an experienced owner, 75020 can be a a strong candidate for hunting ground — but the discount at $220K reflects genuine risk that outside investors often underestimate.

ZIP 75020's metrics run below Grayson County's averages on price growth and tenant stability. Investors who ignore that regional gap tend to relearn it the hard way.

On the rental side, 24,185 residents fill the ZIP, renter turnover runs higher than neighboring postal codes and delinquency risk is a real line item rather than a theoretical one.

Strategy in 75020 is an operator game, not a passive one. Meanwhile, entry prices of $220K are inviting, the management lift is real and non-optional.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Denison:

B Good
Buy Confidence Score: 72/100
Affordability
20/25
Appreciation
14/25
Stability
13/20
Timing
10/15
Rental backup
15/15
Affordability
Moderate
Homes cost 3.4× the median income
Value Trend
Declining (-3.6%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,412/mo if you need to move
Market Conditions
COOL
More inventory, negotiating room for buyers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
❄️
COOL MARKET
Sherman-Denison, TX Metro Area
More inventory, negotiating room for buyers
97 days
Average time to sell
Slow
8.9%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Sherman-Denison, TX metro data
🏠

Property Strategy for 75020

Which property type performs best in this market?

Best for Cash Flow
2BR
6.2% cap rate
Best for Appreciation
2BR
+8.4% 5yr CAGR
Best Overall Value
2BR
$75,241/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $150,482 $1,300 6.2% +8.4% $75,241
3BR $236,257 $1,810 5.5% +7.6% $78,752
4BR $378,058 $2,080 4.0% +7.7% $94,514

Market Trends

Home Value History (with trend line)

$250K$214K$179K$143K$107K$72KJan 2012May 2019Jul 2026

Rent History (with trend line)

$1,529$1,490$1,451$1,412$1,373$1,334Jan 2023Oct 2024Jul 2026

📊 How Does 75020 Compare?

Metric 75020 Denison Sherman-Denison, TX Texas
Home Value $219,969 $234,005 N/A $297,000
5-Year CAGR 2.1% 2.5% N/A 5.4%
Avg Rent $1,412 $1,477 N/A -
Cap Rate 5.0% 4.9% - -
💡 Why Invest in 75020? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

A healthy rental market with 39% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 75020 (Denison, TX). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
5.0%
Fair
5yr Growth
+2.1%
Slow

📊 Market Snapshot

Home Value $219,969
Monthly Rent $1,412
Price-to-Rent 13.0:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 7.7%
Cap Rate 5.0%
5-Year IRR 7.1%

📈 Home Appreciation

1-Year -3.6% ▼
3-Year CAGR -2.0% ▼
5-Year CAGR +2.1% ▲
10-Year CAGR +7.1% ▲

🏠 Rent Trends

1-Year -5.5% ▼
3-Year CAGR -0.9% ▼
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 5.0%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (5.0%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
11.8%
Moderate risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+2.1%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 75020

Population: 24,185

💰 Median Household Income
$64,734
This area
$64,734
State
$70,593
USA
$74,580
🏠 Renter Occupied
39.1%
This area
39.1%
State
29.5%
USA
34.0%
💼 Unemployment Rate
3.2%
This area
3.2%
State
-25.4%
USA
3.7%
🎓 College Educated
20.3%
This area
20.3%
State
-5.8%
USA
33.7%
👤 Median Age
40.2 years
This area
40.2 years
State
-3.7 years
USA
38.9 years
🏚️ Vacancy Rate
11.8%
This area
11.8%
State
18.3%
USA
10.5%
👥 Population by Ethnicity
White 81.8%
Other/Mixed 11.3%
Black/African American 6.5%
Hispanic/Latino 5.8%
Asian 0.3%
👶 Under 18
25.5%
This area
25.5%
USA
22.0%
👴 65 and Over
19.2%
This area
19.2%
USA
17.3%
📊 Poverty Rate
9.9%
This area
9.9%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 75020

B+ Avg School Grade
15 Schools
12.3:1 Avg Class Size
$14,349 Avg Per Pupil

Schools in This ZIP Code

A Very Good

B MCDANIEL INT

📚 05 – 06 School
👥
695 Students
👨‍🏫
12.6:1 Class Size
💰
$14,022 Per Student
A Very Good

HENRY SCOTT MIDDLE

📚 07 – 08 Middle
👥
750 Students
👨‍🏫
14.3:1 Class Size
💰
$14,022 Per Student
A Very Good

HYDE PARK EL

📚 Pre-K – 04 Elementary
👥
491 Students
👨‍🏫
15.0:1 Class Size
💰
$14,022 Per Student
A Very Good

LAMAR EL

📚 Pre-K – 04 Elementary
👥
468 Students
👨‍🏫
14.3:1 Class Size
💰
$14,022 Per Student
A Very Good

MAYES EL

📚 Pre-K – 04 Elementary
👥
517 Students
👨‍🏫
13.4:1 Class Size
💰
$14,022 Per Student
A Very Good

TERRELL EL

📚 Pre-K – 04 Elementary
👥
356 Students
👨‍🏫
13.6:1 Class Size
💰
$14,022 Per Student
B+ Above Average

HOUSTON EL

📚 Pre-K – 04 Elementary
👥
289 Students
👨‍🏫
12.9:1 Class Size
💰
$14,022 Per Student
B+ Above Average

DENISON H S

📚 09 – 12 High School
👥
1,320 Students
👨‍🏫
12.8:1 Class Size
💰
$14,022 Per Student
B+ Above Average

PERRIN EARLY CHILDHOOD CENTER

📚 Grade PK Elementary
👥
159 Students
👨‍🏫
13.3:1 Class Size
💰
$15,003 Per Student
B Good
👥
68 Students
👨‍🏫
8.4:1 Class Size
💰
$15,003 Per Student
B Good

JEFFERSON LEARNING CTR

📚 10 – 12 High School
👥
93 Students
👨‍🏫
9.4:1 Class Size
💰
$15,003 Per Student
B Good

GRAYSON COUNTY JJAEP

📚 07 – 09 High School
👥
2 Students
👨‍🏫
0.7:1 Class Size
💰
$15,003 Per Student
B Good

PATHWAYS H S

📚 09 – 12 High School
👥
53 Students
👨‍🏫
13.9:1 Class Size
💰
$14,022 Per Student
C+ Average

TRI CO JUVENILE DETENT

📚 07 – 11 High School
👥
18 Students
👨‍🏫
17.3:1 Class Size
💰
$15,003 Per Student
C Below Average

GRAYSON COUNTY JJAEP - DENISON

📚 Grade 10 High School Limited Data
👥
1 Students
💰
$14,022 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

3 Nearby 1,277 Off-Campus Students
C
Grayson College
4,176 students · 4.9 mi
C
Diamonds College
36 students · 6.9 mi
C+
Austin College
1,136 students · 8.7 mi

Investor Insight: With 1,277 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

How strong is Denison, TX for real estate investors?

Investors tracking Denison, TX will find a 3.0/5 rating supported by $220K median home values and $1,412/mo rents. That profile suits long-term holders targeting stable returns.

How much rent can I charge in Denison, TX?

Rental rates in Denison, TX average $1,412/mo. Tenant demand and $220K home values make the yield look reasonable by investor standards.

How tight is the rental market in Denison, TX?

Vacancy in Denison, TX is elevated, which keeps landlord downtime on reasonable timelines. Most properties lease within the standard window at $1,412/mo.

How viable is house hacking in Denison, TX?

Denison, TX offers a challenging house-hacking opportunity. Small multifamily or rent-by-the-room plays can pair well with the $1,412/mo rent level.

What is the typical renter like in Denison, TX?

The renter base in Denison, TX is reasonable for the $1,412/mo price point. Screening well and pricing to market typically yields predictable tenants.

You know 75020 now. You don’t know where it ranks.

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How 75020 ranks in Sherman-Denison, TX

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Cash Flow → Appreciation → Affordable →
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