Real Estate Investing in Denison, Texas (75021)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Grayson County • Population: 9,307 • Data updated: September 2026

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Should you buy in 75021 (Denison, TX)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (63/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (52/100)

A cash-flow market — rent-to-price math works from day one, though value growth is modest. Great for income-focused investors.

⚠️ Risks to Know
1 flag
  • Elevated vacancy: 11.6% vacancy may signal weakening demand.

What’s happening in Denison, TX (75021)?

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3.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

4.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $248,041
Avg Monthly Rent $1,542
1% Rule ✗ Does Not Meet
Median Income $61,198
% Renters 18.8%

Market Analysis: 75021 Denison

The 75021 ZIP in Denison, TX is a local-operator market. Outside capital chasing a $248K entry has to pair deep knowledge with the discount.

For an experienced owner, 75021 can be a an appealing option for hunting ground — but the discount at $248K reflects genuine risk that outside investors often underestimate.

The gap between 75021 and stronger Denison ZIPs is not closing quickly. Investors should weight long-horizon assumptions accordingly.

A significant renter share of 19% in 75021 is not, on its own, a problem — but paired with below-average income and high mobility, it changes the operating playbook.

The 75021 ZIP fits a narrow investor profile — hands-on, patient, and willing to accept that the cap rate on paper is not the cap rate in reality.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Denison:

C+ Average
Buy Confidence Score: 63/100
Affordability
15/25
Appreciation
14/25
Stability
9/20
Timing
10/15
Rental backup
15/15
Affordability
Moderate
Homes cost 4.1× the median income
Value Trend
Declining (-2.4%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,542/mo if you need to move
Market Conditions
COOL
More inventory, negotiating room for buyers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
❄️
COOL MARKET
Sherman-Denison, TX Metro Area
More inventory, negotiating room for buyers
97 days
Average time to sell
Slow
8.9%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Sherman-Denison, TX metro data
🏠

Property Strategy for 75021

Which property type performs best in this market?

Best for Cash Flow
2BR
6.2% cap rate
Best for Appreciation
3BR
+7.4% 5yr CAGR
Best Overall Value
2BR
$70,230/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $140,460 $1,210 6.2% $70,230
3BR $227,063 $1,690 5.4% +7.4% $75,688

Market Trends

Home Value History (with trend line)

$276K$236K$195K$154K$113K$72KJan 2012May 2019Jul 2026

Rent History (with trend line)

$1,560$1,508$1,457$1,405$1,354$1,302Apr 2025Dec 2025Jul 2026

📊 How Does 75021 Compare?

Metric 75021 Denison Sherman-Denison, TX Texas
Home Value $248,041 $234,005 N/A $297,000
5-Year CAGR 2.9% 2.5% N/A 5.4%
Avg Rent $1,542 $1,477 N/A -
Cap Rate 4.9% 4.9% - -
💡 Why Invest in 75021? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 75021 (Denison, TX). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
4.9%
Fair
5yr Growth
+2.9%
Slow

📊 Market Snapshot

Home Value $248,041
Monthly Rent $1,542
Price-to-Rent 13.4:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 7.5%
Cap Rate 4.9%
5-Year IRR 7.8%

📈 Home Appreciation

1-Year -2.4% ▼
3-Year CAGR -0.6% ▼
5-Year CAGR +2.9% ▲
10-Year CAGR +7.6% ▲

🏠 Rent Trends

1-Year +7.5% ▲
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 4.9%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (4.9%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
11.6%
Moderate risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+2.9%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 75021

Population: 9,307

💰 Median Household Income
$61,198
This area
$61,198
State
$70,593
USA
$74,580
🏠 Renter Occupied
18.8%
This area
18.8%
State
29.5%
USA
34.0%
💼 Unemployment Rate
2.3%
This area
2.3%
State
-25.4%
USA
3.7%
🎓 College Educated
16.3%
This area
16.3%
State
-5.8%
USA
33.7%
👤 Median Age
43.4 years
This area
43.4 years
State
-3.7 years
USA
38.9 years
🏚️ Vacancy Rate
11.6%
This area
11.6%
State
18.3%
USA
10.5%
👥 Population by Ethnicity
White 88.8%
Other/Mixed 6.6%
Hispanic/Latino 3.2%
Black/African American 3.2%
Asian 1.5%
👶 Under 18
21.9%
This area
21.9%
USA
22.0%
👴 65 and Over
20.4%
This area
20.4%
USA
17.3%
📊 Poverty Rate
11.4%
This area
11.4%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Nearby Colleges & Universities

3 Nearby 1,277 Off-Campus Students
C
Diamonds College
36 students · 8.4 mi
C+
Austin College
1,136 students · 8.9 mi
C
Grayson College
4,176 students · 9.2 mi

Investor Insight: With 1,277 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

Should investors consider Denison, TX?

With a 3.0/5 investability score, Denison, TX ranks as a solid market for rental property investors. Median prices of $248K and rents of $1,542/mo drive the underlying numbers.

What is the typical rental rate in Denison, TX?

The typical rental in Denison, TX commands about $1,542/mo monthly. That rent profile consistent cash flow against the $248K purchase basis.

Is Denison, TX landlord-friendly?

TX ranks as a landlord-friendly state for landlord-tenant law. Denison generally follows the statewide framework, so landlords face reasonable operating rules.

Is vacancy a concern in Denison, TX?

Rental vacancy in Denison, TX is elevated. Investors should budget normal turnover but not chronic empty units.

What strategy should investors use in Denison, TX?

A careful cash-flow rentals with hands-on management strategy Denison, TX best. The market produces steady results for that approach at the $248K price point.

You know 75021 now. You don’t know where it ranks.

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How 75021 ranks in Sherman-Denison, TX

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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