Real Estate Investing in Soso, Mississippi (39480)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Jones County • Population: 1,947 • Data updated: September 2026

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Should you buy in 39480 (Soso, MS)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (65/100)

Mixed — values have been flat. OK for long-horizon buyers, less attractive if you may need to sell soon.

📈 For Investors
MIXED
3.0 / 5 (52/100)

A cash-flow market — rent-to-price math works from day one, though value growth is modest. Great for income-focused investors.

⚠️ Risks to Know
2 flags
  • Elevated vacancy: 8.2% vacancy may signal weakening demand.
  • Flat appreciation: Values have barely moved over 5 years (0.6% CAGR).

• Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.

What’s happening in Soso, MS (39480)?

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3.0/ 5

Investability

Overall investment appeal

1.0/ 5

Appreciation

Long-term value growth

4.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $173,637
Avg Monthly Rent $1,008
1% Rule ✗ Does Not Meet
Median Income $67,837
% Renters 12.1%

Market Analysis: 39480 Soso

ZIP 39480 inside Jones County looks affordable on the surface — median value of $174K — but the discount exists for reasons that a careful buyer should understand before committing.

If the plan assumes clean turnover, on-time rent, and low maintenance on a $174K asset, 39480 is the wrong submarket. If the plan prices in friction, the yield can still work.

The gap between 39480 and stronger Soso ZIPs is not closing quickly. Investors should weight long-horizon assumptions accordingly.

Employment concentration in 39480 leans toward sectors with higher volatility. The demographic consequence is income fluctuation that investors need to factor into their pro forma.

Experienced landlords with local relationships tend to find 39480 workable. Turnkey investors from out of state usually find the numbers do not hold up in practice.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Soso:

C Below Average
Buy Confidence Score: 58/100
Affordability
20/25
Appreciation
10/25
Stability
7/20
Timing
6/15
Rental backup
15/15
Affordability
Affordable
Homes cost 2.6× the median income
Value Trend
Rising (+8.7%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,008/mo if you need to move
Market Conditions
WARM
Seller-favorable conditions, steady activity
Bottom Line: This market may be challenging for buyers. Consider your timing and budget carefully.
☀️
WARM MARKET
Laurel, MS Metro Area
Seller-favorable conditions, steady activity
0 days
Average time to sell
Very Fast
6.3%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Laurel, MS metro data

Market Trends

Home Value History (with trend line)

$181K$172K$164K$155K$146K$137KFeb 2018May 2022Jul 2026

📊 How Does 39480 Compare?

Metric 39480 Soso Laurel, MS Mississippi
Home Value $173,637 $173,637 N/A $186,446
5-Year CAGR 0.6% 0.6% N/A 4.0%
Avg Rent $1,008 $1,008 N/A -
Cap Rate 4.5% 4.5% - -
💡 Why Invest in 39480? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 39480 (Soso, MS). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
4.5%
Fair
5yr Growth
+0.6%
Slow

📉 Market Crash Risk Index

Based on Laurel, MS metro

0/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
0/3
0%
Days Pending
0/2
0 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $173,637
Monthly Rent $1,008
Price-to-Rent 14.4:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 7.0%
Cap Rate 4.5%
5-Year IRR 5.2%

📈 Home Appreciation

1-Year +8.7% ▲
3-Year CAGR +0.4% ▲
5-Year CAGR +0.6% ▲
10-Year CAGR N/A

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 4.5%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (4.5%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
8.2%
Moderate risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+0.6%
Flat
Eviction process: Fast Rent control: Favorable

Demographics in 39480

Population: 1,947

💰 Median Household Income
$67,837
This area
$67,837
State
$48,827
USA
$74,580
🏠 Renter Occupied
12.1%
This area
12.1%
State
27.7%
USA
34.0%
💼 Unemployment Rate
1.3%
This area
1.3%
State
-17.6%
USA
3.7%
🎓 College Educated
22.8%
This area
22.8%
State
-11.7%
USA
33.7%
👤 Median Age
39.5 years
This area
39.5 years
State
10.7 years
USA
38.9 years
🏚️ Vacancy Rate
8.2%
This area
8.2%
State
18.7%
USA
10.5%
👥 Population by Ethnicity
White 96.0%
Black/African American 3.4%
Other/Mixed 0.4%
Asian 0.1%
👶 Under 18
25.5%
This area
25.5%
USA
22.0%
👴 65 and Over
20.1%
This area
20.1%
USA
17.3%
📊 Poverty Rate
2.1%
This area
2.1%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Nearby Colleges & Universities

3 Nearby 1,153 Off-Campus Students
B
Southeastern Baptist College
69 students · 10.1 mi
C
Jones County Junior College
4,305 students · 10.3 mi
C+
Hatfield's Mississippi College of Beauty Culture
51 students · 10.6 mi

Investor Insight: With 1,153 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

Is Soso, MS a smart market for rental property?

The 3.0/5 investability rating in Soso, MS reflects its $174K prices and $1,008/mo rents. Investors generally consider it a solid option within MS.

What do landlords charge for rent in Soso, MS?

Expect rents around $1,008/mo per month in Soso, MS. With home values at $174K, the yield math works out to reasonable levels for rental investors.

How deep is the rental pool in Soso, MS?

Expect a solid tenant pool in Soso, MS. The rental market absorbs $1,008/mo rents without meaningful friction.

How tight is the rental market in Soso, MS?

Vacancy risk in Soso, MS is elevated. That supports predictable cash flow for typical rental holds.

What are home prices like in Soso, MS?

Median home price in Soso, MS is near $174K, with a 5-year CAGR of 0.0%. Prices have been consistent and supportive of buy-and-hold strategies.

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How 39480 ranks in Laurel, MS

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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