Marketing/Marketing Management, General

CIP Code: 52.1401

A marketing/marketing management, general degree prepares graduates for careers in Marketing managers, Sales managers, Advertising and promotions managers and more. 957 colleges and universities offer this program.

Annual Degrees Awarded
50,466
Colleges Offering 957
Avg. Career Salary $112,891
Top Career Salary $161,030

What Can You Do With a Marketing/Marketing Management, General Degree?

Graduates with this degree pursue careers in the following fields:

Marketing managers

$161,030 +6.6% growth

Sales managers

$138,060 +4.7% growth

Advertising and promotions managers

$126,960 -2.2% growth

Fundraising managers

$123,480 +4.2% growth

Business teachers, postsecondary

$97,270 +5.7% growth

Market research analysts and marketing specialists

$76,950 +6.7% growth

Fundraisers

$66,490 +4.3% growth
$112,891
Average Salary Across Careers
$161,030
Highest Paying Career
7
Career Paths Available

Best Colleges for Marketing/Marketing Management, General

Ranked by Repit grade, then by degrees awarded. These are the top-rated colleges that produce the most graduates in marketing/marketing management, general.

# College Location Degrees Awarded Repit Grade
1 University of Georgia Athens, GA 449 A
2 University of Florida Gainesville, FL 192 A
3 Northwestern University Evanston, IL 178 A
4 The University of Texas at Austin Austin, TX 162 A
5 University of Pennsylvania Philadelphia, PA 121 A
6 Florida International University Miami, FL 567 B+
7 Ohio State University-Main Campus Columbus, OH 546 B+
8 Florida State University Tallahassee, FL 531 B+
9 University of South Florida Tampa, FL 445 B+
10 Clemson University Clemson, SC 406 B+
11 The University of Tennessee-Knoxville Knoxville, TN 397 B+
12 Pennsylvania State University-Main Campus University Park, PA 393 B+
13 University of Minnesota-Twin Cities Minneapolis, MN 283 B+
14 Virginia Polytechnic Institute and State University Blacksburg, VA 279 B+
15 University of Wisconsin-Madison Madison, WI 260 B+
16 Texas A & M University-College Station College Station, TX 242 B+
17 University of Maryland-College Park College Park, MD 240 B+
18 University of Massachusetts-Amherst Amherst, MA 229 B+
19 University of Central Florida Orlando, FL 217 B+
20 University of Pittsburgh-Pittsburgh Campus Pittsburgh, PA 216 B+
21 University of Washington-Seattle Campus Seattle, WA 200 B+
22 Rutgers University-New Brunswick New Brunswick, NJ 198 B+
23 University of Illinois Urbana-Champaign Champaign, IL 187 B+
24 Texas Christian University Fort Worth, TX 165 B+
25 Tulane University of Louisiana New Orleans, LA 156 B+
26 Loyola Marymount University Los Angeles, CA 154 B+
27 University of Miami Coral Gables, FL 150 B+
28 Purdue University-Main Campus West Lafayette, IN 127 B+
29 University of Connecticut Storrs, CT 111 B+
30 Boston College Chestnut Hill, MA 105 B+

Largest Marketing/Marketing Management, General Programs

Schools ranked by number of graduates. These institutions produce the most marketing/marketing management, general graduates annually, including online and distance learning programs.

# College Location Degrees Awarded Repit Grade
1 Southern New Hampshire University Manchester, NH 634 C
2 The University of Alabama Tuscaloosa, AL 582 B
3 Western Governors University Salt Lake City, UT 581 C
4 Florida International University Miami, FL 567 B+
5 University of Cincinnati-Main Campus Cincinnati, OH 553 C+
6 Ohio State University-Main Campus Columbus, OH 546 B+
7 Florida State University Tallahassee, FL 531 B+
8 University of Houston Houston, TX 497 B
9 University of Georgia Athens, GA 449 A
10 University of South Florida Tampa, FL 445 B+
11 Grand Canyon University Phoenix, AZ 440 C+
12 University of Kentucky Lexington, KY 439 B
13 Arizona State University Campus Immersion Tempe, AZ 418 B
14 Ensign College Salt Lake City, UT 410 C
15 Clemson University Clemson, SC 406 B+
16 University of Arkansas Fayetteville, AR 403 B
17 Texas Tech University Lubbock, TX 403 B
18 The University of Tennessee-Knoxville Knoxville, TN 397 B+
19 Pennsylvania State University-Main Campus University Park, PA 393 B+
20 Oklahoma State University-Main Campus Stillwater, OK 387 B
21 University of South Carolina-Columbia Columbia, SC 351 B
22 University of Oklahoma-Norman Campus Norman, OK 337 B
23 Florida Atlantic University Boca Raton, FL 335 B
24 Miami University-Oxford Oxford, OH 326 B
25 Washington State University Pullman, WA 316 B
26 Auburn University Auburn, AL 307 B
27 Grand Valley State University Allendale, MI 307 B
28 University of Iowa Iowa City, IA 306 B
29 Texas State University San Marcos, TX 301 C+
30 University of North Texas Denton, TX 296 C+
50,466
Degrees Awarded Annually
957
Colleges Offering Program
7
Related Careers

About Marketing/Marketing Management, General

Marketing/Marketing Management, General is a degree program offered at 957 colleges and universities across the United States. Each year, approximately 50,466 students graduate with this degree.

Graduates with this degree can pursue careers such as marketing managers, sales managers, advertising and promotions managers, fundraising managers, business teachers, postsecondary, and 2 more career paths.

Program Classification

CIP Code 52.1401
Field (2-digit CIP) 52
Category (4-digit CIP) 52.14

Frequently Asked Questions

What can I do with a Marketing/Marketing Management, General degree?
A Marketing/Marketing Management, General degree can lead to careers as a marketing managers, sales managers, advertising and promotions managers, fundraising managers, business teachers, postsecondary, and more. Top earners in related careers can make up to $161,030 annually.
How many colleges offer Marketing/Marketing Management, General?
957 colleges and universities in the United States offer Marketing/Marketing Management, General as a degree program. Each year, approximately 50,466 students graduate with this degree.
What are the best colleges for Marketing/Marketing Management, General?
The best colleges for Marketing/Marketing Management, General based on Repit's ratings include University of Georgia, University of Florida, Northwestern University, The University of Texas at Austin, University of Pennsylvania. Rankings are based on the college's overall Repit grade and the number of degrees awarded in this program.
What is the salary potential with a Marketing/Marketing Management, General degree?
Graduates with a Marketing/Marketing Management, General degree can expect average salaries around $112,891 in related careers, with top earners making up to $161,030. Actual salaries depend on the specific career path, experience level, and location.