Marketing/Marketing Management, General

CIP Code: 52.1401

A marketing/marketing management, general degree prepares graduates for careers in Marketing managers, Sales managers, Advertising and promotions managers and more. 957 colleges and universities offer this program.

Annual Degrees Awarded

50,466

                Colleges Offering
                957
            

                Avg. Career Salary
                $112,891
            

                Top Career Salary
                $161,030
            

Marketing/Marketing Management, General Salary by College

Nationally, bachelor’s graduates in this field earn a median $69,303 four years after graduating (middle half: $49,728–$93,152). Where you study it matters: across 400 colleges with reported results, pay ranges from $58,934 to $112,596.

Sort by:

#	College	4 yrs after	Wage-adjusted	1 yr after	Median debt	Outcome Rating
1	Brigham Young University Provo, UT	$112,596	$106,715	$64,256	$11,000	A
2	University of Pennsylvania Philadelphia, PA	$112,211	$114,120	$82,553	$17,412	A+
3	Boston College Chestnut Hill, MA	$106,353	$93,655	$66,227	$18,000	A+
4	Georgetown University Washington, DC	$105,944	$92,834	$74,819	$17,000	A+
5	Santa Clara University Santa Clara, CA	$104,723	$95,291	$58,493	$19,712	A+
6	Villanova University Villanova, PA	$102,222	$103,961	$69,633	$26,747	A+
7	Washington University in St Louis Saint Louis, MO	$100,489	$107,745	$70,819	$17,500	A+
8	Tulane University of Louisiana New Orleans, LA	$98,503	$114,025	$61,413	$19,375	A+
9	Lehigh University Bethlehem, PA	$98,320	$99,992	$55,236	$20,534	A+
10	Texas Christian University Fort Worth, TX	$97,148	$98,771	$68,497	$19,500	A
11	University of Wisconsin-Madison Madison, WI	$96,148	$100,047	$65,224	$20,000	A+
12	George Washington University Washington, DC	$95,528	$83,707	$54,833	$22,975	A+
13	Elon University Elon, NC	$95,163	$102,123	$55,893	$20,500	A+
14	University of Maryland-College Park College Park, MD	$93,782	$82,305	$61,578	$19,500	A+
15	University of Florida Gainesville, FL	$92,626	$98,589	$56,454	$15,250	A+
16	The University of Texas at Austin Austin, TX	$91,955	$93,491	$59,428	$19,625	A+
17	University of San Francisco San Francisco, CA	$91,815	$83,546	$44,891	$21,250	A
18	Syracuse University Syracuse, NY	$91,235	$86,837	$57,777	$26,951	A
19	University of Notre Dame Notre Dame, IN	$91,088	$97,721	$63,906	$19,000	A+
20	University of Illinois Urbana-Champaign Champaign, IL	$90,744	$89,155	$69,273	$20,000	A+
21	Fordham University Bronx, NY	$90,733	$86,359	$55,261	$26,933	A+
22	Michigan State University East Lansing, MI	$90,453	$95,372	$57,275	$22,250	A
23	James Madison University Harrisonburg, VA	$89,944	$81,902	$61,692	$19,500	B+
24	Providence College Providence, RI	$89,629	$88,275	$58,434	$27,000	A+
25	Drexel University Philadelphia, PA	$89,486	$91,008	$57,838	$25,229	A+
30	University of Connecticut-Hartford Campus Hartford, CT	$89,208	$80,316	$54,809	$21,500	B+
29	University of Connecticut-Stamford Stamford, CT	$89,208	$80,316	$54,809	$21,500	B+
28	University of Connecticut-Avery Point Groton, CT	$89,208	$80,316	$54,809	$21,500	B+
27	University of Connecticut-Waterbury Campus Waterbury, CT	$89,208	$80,316	$54,809	$21,500	B+
26	University of Connecticut Storrs, CT	$89,208	$80,316	$54,809	$21,500	A
31	Southern Methodist University Dallas, TX	$88,627	$90,108	$50,790	$19,000	A+
32	Bentley University Waltham, MA	$88,461	$77,899	$60,447	$26,000	A+
33	University of Delaware Newark, DE	$88,383	$87,853	$54,390	$24,499	A
36	University of Washington-Tacoma Campus Tacoma, WA	$88,114	$81,046	$51,530	$15,000	B+
35	University of Washington-Bothell Campus Bothell, WA	$88,114	$81,046	$51,530	$15,000	A
34	University of Washington-Seattle Campus Seattle, WA	$88,114	$81,046	$51,530	$15,000	A
37	Utah State University Logan, UT	$87,905	$83,313	$54,562	$13,750	C
40	Miami University-Oxford Oxford, OH	$86,919	$92,756	$59,043	$22,000	B
39	Miami University-Middletown Middletown, OH	$86,919	$92,756	$59,043	$22,000	C
38	Miami University-Hamilton Hamilton, OH	$86,919	$92,756	$59,043	$22,000	C
41	Fairfield University Fairfield, CT	$86,740	$78,094	$53,891	$27,000	A+
42	Loyola University Chicago Chicago, IL	$86,662	$85,145	$51,065	$24,567	A
43	Virginia Polytechnic Institute and State University Blacksburg, VA	$86,338	$78,619	$56,417	$22,500	A
44	University of Massachusetts-Amherst Amherst, MA	$86,299	$75,995	$58,462	$21,796	B+
45	University of Minnesota-Twin Cities Minneapolis, MN	$86,246	$82,383	$59,609	$22,136	A
46	University of Miami Coral Gables, FL	$85,935	$91,467	$53,622	$18,508	A+
47	Creighton University Omaha, NE	$85,891	$88,772	$56,641	$24,250	A
48	University of Georgia Athens, GA	$85,785	$88,805	$51,951	$17,318	A
49	The Catholic University of America Washington, DC	$85,029	$74,507	$52,392	$27,000	B+
50	Florida State University Tallahassee, FL	$84,981	$90,451	$49,808	$17,040	A
51	Purdue University-Main Campus West Lafayette, IN	$84,725	$90,894	$56,668	$18,274	A+
52	Trinity University San Antonio, TX	$84,347	$85,756	$55,928	$22,541	A
53	University of Arizona Tucson, AZ	$84,111	$86,425	$55,066	$21,500	B
54	University of Scranton Scranton, PA	$83,756	$85,181	$44,480	$26,000	A
55	University of San Diego San Diego, CA	$83,562	$76,036	$56,313	$20,569	A+
56	University of Utah Salt Lake City, UT	$83,511	$79,149	$56,011	$20,765	B+
57	Quinnipiac University Hamden, CT	$83,258	$74,959	$52,059	$24,250	A
58	Maryville University of Saint Louis Saint Louis, MO	$83,256	$89,268	—	—	B+
59	Loyola Marymount University Los Angeles, CA	$82,825	$75,365	$48,281	$24,906	A
60	Marquette University Milwaukee, WI	$82,233	$85,567	$53,415	$26,000	A+
61	Susquehanna University Selinsgrove, PA	$82,070	$83,466	$52,085	$27,000	B
62	University of Iowa Iowa City, IA	$81,994	$86,248	$52,895	$23,250	A
63	University of South Carolina-Columbia Columbia, SC	$81,945	$90,864	$52,374	$23,250	A
64	Saint Norbert College De Pere, WI	$81,731	$85,045	$46,934	$27,000	B
65	Utah Valley University Orem, UT	$81,582	$77,321	$54,173	$11,875	B+
66	San Diego State University San Diego, CA	$81,368	$74,040	$48,229	$15,000	B
67	Ohio State University-Main Campus Columbus, OH	$81,119	$86,566	$56,465	$20,250	A
68	Clemson University Clemson, SC	$81,109	$89,937	$47,606	$21,500	A+
69	Binghamton University Vestal, NY	$80,825	$76,929	$47,922	$19,250	A
70	University of Dayton Dayton, OH	$80,677	$86,094	$54,504	$23,750	A+
71	Capella University Minneapolis, MN	$80,588	$76,979	$55,495	$37,999	F
72	Saint Edward's University Austin, TX	$80,562	$81,908	$49,632	$26,250	B
73	Berry College Mount Berry, GA	$79,602	$82,404	$45,374	$26,000	C+
77	Pennsylvania State University-World Campus University Park, PA	$79,343	$80,693	$50,729	$24,947	C+
76	Pennsylvania State University-Main Campus University Park, PA	$79,343	$80,693	$50,729	$24,947	A
75	Pennsylvania State University-Penn State Harrisburg Middletown, PA	$79,343	$80,693	$50,729	$24,947	B
74	Pennsylvania State University-Penn State Erie-Behrend College Erie, PA	$79,343	$80,693	$50,729	$24,947	B
78	Saint Joseph's University Philadelphia, PA	$78,522	$79,858	$50,763	$26,000	A+
84	Ohio University-Zanesville Campus Zanesville, OH	$78,506	$83,778	$55,022	$23,416	B
83	Ohio University-Main Campus Athens, OH	$78,506	$83,778	$55,022	$23,416	C+
82	Ohio University-Lancaster Campus Lancaster, OH	$78,506	$83,778	$55,022	$23,416	C
81	Ohio University-Southern Campus Ironton, OH	$78,506	$83,778	$55,022	$23,416	B
80	Ohio University-Chillicothe Campus Chillicothe, OH	$78,506	$83,778	$55,022	$23,416	B
79	Ohio University-Eastern Campus Saint Clairsville, OH	$78,506	$83,778	$55,022	$23,416	C
85	University of St Thomas Houston, TX	$78,424	$79,734	—	—	B
86	Manhattan College Riverdale, NY	$78,423	$74,642	$49,398	$26,000	A
87	Baylor University Waco, TX	$78,398	$79,708	$57,162	$21,525	A
88	Emmanuel College Boston, MA	$78,338	$68,985	$46,491	$26,611	B
89	Taylor University Upland, IN	$78,191	$83,885	$49,939	$17,682	B
90	Bryant University Smithfield, RI	$78,181	$77,000	$50,727	$26,000	A+
91	DePaul University Chicago, IL	$78,164	$76,796	$50,012	$23,000	B+
92	Lipscomb University Nashville, TN	$77,996	$85,202	$41,660	$19,500	B
93	Illinois State University Normal, IL	$77,956	$76,591	$51,687	$19,472	B
94	Seton Hall University South Orange, NJ	$77,940	$68,407	$50,200	$21,500	B
95	University of St Thomas Saint Paul, MN	$77,870	$74,383	$50,563	$26,481	A
96	Weber State University Ogden, UT	$77,828	$73,763	$53,592	$10,083	B+
97	Howard University Washington, DC	$77,820	$68,191	—	$25,000	C+
98	University of Oklahoma-Norman Campus Norman, OK	$77,606	$87,133	$57,331	$19,250	A
99	The University of Alabama Tuscaloosa, AL	$77,451	$87,914	$48,879	$21,500	B+
100	Adelphi University Garden City, NY	$77,418	$73,686	$42,200	$27,000	A
101	Pace University New York, NY	$77,287	$73,561	$48,509	$23,250	B+
102	Manhattanville College Purchase, NY	$77,161	$73,441	$32,318	$22,250	C+
103	Endicott College Beverly, MA	$76,948	$67,761	$49,913	$26,409	C
104	Plymouth State University Plymouth, NH	$76,631	$70,585	$46,649	$25,995	C
105	Emerson College Boston, MA	$76,623	$67,475	$41,651	$21,500	C+
106	Washington State University Pullman, WA	$76,595	$70,451	$47,051	$19,500	B
107	Stonehill College Easton, MA	$76,511	$67,376	$50,025	$26,000	A
108	Northern Illinois University Dekalb, IL	$76,373	$75,036	$51,137	$21,500	C+
109	Saint Mary's University of Minnesota Winona, MN	$76,285	$72,868	$55,158	$15,332	C+
110	Bradley University Peoria, IL	$76,255	$74,920	$48,663	$24,017	B+
111	Concordia University-Saint Paul Saint Paul, MN	$76,183	$72,771	$48,007	$17,694	C+
112	Texas A & M University-College Station College Station, TX	$76,035	$77,305	$51,465	$19,500	A
113	Central Michigan University Mount Pleasant, MI	$75,661	$79,776	$55,296	$27,000	C+
114	St. John's University-New York Queens, NY	$75,520	$71,879	$33,534	$27,000	B+
116	University of Pittsburgh-Pittsburgh Campus Pittsburgh, PA	$75,461	$76,745	$46,239	$24,188	A
115	University of Pittsburgh-Johnstown Johnstown, PA	$75,461	$76,745	$46,239	$24,188	B+
118	Fairleigh Dickinson University-Florham Campus Madison, NJ	$75,172	$65,977	$33,954	$25,000	C
117	Fairleigh Dickinson University-Metropolitan Campus Teaneck, NJ	$75,172	$65,977	$33,954	$25,000	C
120	Arizona State University Digital Immersion Scottsdale, AZ	$75,099	$77,165	$48,676	$16,200	B+
119	Arizona State University Campus Immersion Tempe, AZ	$75,099	$77,165	$48,676	$16,200	B+
121	Assumption University Worcester, MA	$75,091	$66,125	$55,314	$27,000	B+
122	University of Rhode Island Kingston, RI	$75,011	$73,878	$46,394	$20,987	B+
123	Menlo College Atherton, CA	$74,930	$68,181	$49,788	$23,250	B+
124	Saint Cloud State University Saint Cloud, MN	$74,847	$71,495	$47,453	$20,000	C
127	Rutgers University-Newark Newark, NJ	$74,813	$65,662	$48,645	$19,500	B+
126	Rutgers University-New Brunswick New Brunswick, NJ	$74,813	$65,662	$48,645	$19,500	A
125	Rutgers University-Camden Camden, NJ	$74,813	$65,662	$48,645	$19,500	B+
128	Auburn University Auburn, AL	$74,702	$84,793	$45,460	$19,500	A
129	Post University Waterbury, CT	$74,201	$66,805	$54,931	$29,875	F
130	Mercyhurst University Erie, PA	$74,187	$75,449	$33,783	$26,000	D
131	University of Denver Denver, CO	$74,173	$69,366	$50,016	$20,250	B+
132	University of Nebraska-Lincoln Lincoln, NE	$74,165	$76,652	$51,354	$21,500	B
133	University of Minnesota-Duluth Duluth, MN	$74,079	$70,761	$53,800	$24,250	B
134	John Carroll University University Heights, OH	$73,881	$78,842	$48,890	$27,000	B+
135	The University of Texas at Dallas Richardson, TX	$73,732	$74,964	$51,384	$16,969	A
136	East Carolina University Greenville, NC	$73,626	$79,011	$45,870	$23,250	B
137	Niagara University Niagara University, NY	$73,611	$70,062	—	$25,280	C+
138	Sacred Heart University Fairfield, CT	$73,514	$66,186	$40,891	$25,000	B+
139	Xavier University Cincinnati, OH	$73,414	$78,344	$48,015	$26,285	B+
140	University of Michigan-Dearborn Dearborn, MI	$73,340	$77,329	$46,664	$22,250	B
141	California State University-San Marcos San Marcos, CA	$73,290	$66,689	$43,134	$18,000	C+
143	Oregon State University-Cascades Campus Bend, OR	$73,205	$73,636	$45,015	$19,250	B
142	Oregon State University Corvallis, OR	$73,205	$73,636	$45,015	$19,250	B+
144	University of Arkansas Fayetteville, AR	$73,153	$86,205	$50,045	$20,875	B+
145	Texas Tech University Lubbock, TX	$72,953	$74,172	$49,773	$20,500	B+
146	University of Portland Portland, OR	$72,891	$73,320	$41,792	$22,696	A
147	University of Cincinnati-Main Campus Cincinnati, OH	$72,881	$77,775	$50,636	$21,500	B
148	University of Northern Iowa Cedar Falls, IA	$72,757	$76,531	$48,990	$16,661	B
149	University of Phoenix-Arizona Phoenix, AZ	$72,745	$74,747	$63,570	$39,097	F
150	Wingate University Wingate, NC	$72,630	$77,942	$36,777	$23,200	C
151	Seattle University Seattle, WA	$72,518	$66,701	$44,714	$20,500	A
152	University of Central Florida Orlando, FL	$72,440	$77,103	$46,606	$20,000	B+
153	Temple University Philadelphia, PA	$72,289	$73,519	$47,460	$23,553	B+
154	Elmhurst University Elmhurst, IL	$72,286	$71,021	$40,074	$18,750	B
155	Saint Louis University Saint Louis, MO	$72,251	$77,468	$42,729	$24,002	A
156	DeSales University Center Valley, PA	$72,203	$73,431	$44,441	$20,500	B
157	Kennesaw State University Kennesaw, GA	$72,089	$74,627	$47,158	$22,211	C+
158	Roger Williams University Bristol, RI	$71,989	$70,902	$44,506	$26,293	B+
159	Suffolk University Boston, MA	$71,855	$63,276	$44,424	$27,000	B
160	San Francisco State University San Francisco, CA	$71,691	$65,234	$52,072	$12,408	B
161	Franklin Pierce University Rindge, NH	$71,685	$66,029	$47,445	$27,000	D
162	Mercer University Macon, GA	$71,629	$74,151	$44,203	$25,990	B
163	Belmont University Nashville, TN	$71,561	$78,173	$46,968	—	B
164	Georgia College & State University Milledgeville, GA	$71,560	$74,079	$49,540	$22,250	B
165	Texas State University San Marcos, TX	$71,539	$72,734	$48,072	$20,000	C+
166	Wilkes University Wilkes-barre, PA	$71,501	$72,717	$42,038	$25,625	B
167	Western Governors University Salt Lake City, UT	$71,431	$67,700	$52,877	$12,929	C+
168	Millikin University Decatur, IL	$71,399	$70,149	—	—	D
169	Western Michigan University Kalamazoo, MI	$71,371	$75,252	$53,081	$24,250	C+
170	University of Illinois Chicago Chicago, IL	$71,293	$70,045	$42,782	$17,377	B+
171	Drake University Des Moines, IA	$71,246	$74,942	$51,968	$19,000	A
172	Colorado State University Global Aurora, CO	$71,199	$66,585	$55,814	$21,214	B+
173	North Central College Naperville, IL	$71,123	$69,878	$45,464	$20,484	B
174	North Dakota State University-Main Campus Fargo, ND	$71,027	$73,586	$47,815	$21,500	B+
175	University of Wisconsin-Eau Claire Eau Claire, WI	$70,891	$73,765	$51,621	$19,500	B
176	Samford University Birmingham, AL	$70,839	$80,408	$47,565	$18,000	B+
177	University of Kentucky Lexington, KY	$70,776	$80,140	$48,100	$22,500	B+
178	The University of Tennessee-Knoxville Knoxville, TN	$70,661	$77,190	$46,896	$19,248	B+
179	Salisbury University Salisbury, MD	$70,597	$61,957	$51,157	$20,331	C+
180	LIM College New York, NY	$70,466	$67,069	$42,467	$23,250	C+
181	University of Kansas Lawrence, KS	$70,404	$73,091	$48,204	$21,893	B+
182	Nazareth University Rochester, NY	$70,378	$66,985	$39,776	—	C+
183	Winona State University Winona, MN	$70,203	$67,059	$49,340	$24,269	C+
184	Butler University Indianapolis, IN	$70,154	$75,262	$60,438	$25,500	A+
185	Benedictine University Lisle, IL	$70,129	$68,901	$44,417	$20,201	B
186	The University of Tampa Tampa, FL	$69,876	$74,374	$43,825	$23,327	B
187	Kansas State University Manhattan, KS	$69,837	$72,502	$50,468	$22,375	B
188	Northern Arizona University Flagstaff, AZ	$69,834	$71,756	$43,692	$20,469	C+
189	Siena College Loudonville, NY	$69,793	$66,428	$49,312	$27,000	A
190	High Point University High Point, NC	$69,721	$74,821	—	—	B+
191	SUNY College at Plattsburgh Plattsburgh, NY	$69,684	$66,325	$44,607	$19,500	C
192	Grand Valley State University Allendale, MI	$69,592	$73,377	$46,022	$22,530	B
193	Iona University New Rochelle, NY	$69,542	$66,190	$39,595	$23,125	B+
194	Oakland University Rochester Hills, MI	$69,448	$73,225	$50,087	$24,125	B
195	Appalachian State University Boone, NC	$69,439	$74,518	$42,999	$18,864	C+
196	Georgia Southern University Statesboro, GA	$69,425	$71,869	$46,640	$23,691	C
197	York College of Pennsylvania York, PA	$69,407	$70,588	$46,326	$25,500	B
198	University of Wisconsin-Oshkosh Oshkosh, WI	$69,383	$72,196	$51,607	$19,500	C+
199	West Virginia University Morgantown, WV	$69,357	$82,053	$42,058	$22,777	B+
200	Western Washington University Bellingham, WA	$69,323	$63,762	$43,375	$17,166	C+
201	Wittenberg University Springfield, OH	$69,280	$73,932	$48,832	—	C+
202	George Mason University Fairfax, VA	$69,210	$63,022	$49,223	$18,375	B+
203	University of Mississippi University, MS	$69,139	$83,887	$43,811	$21,500	B
204	King's College Wilkes-barre, PA	$69,051	$70,225	$40,666	$26,000	B
205	Carthage College Kenosha, WI	$69,045	$71,845	$50,175	$26,697	B
206	Northeastern Illinois University Chicago, IL	$69,011	$67,803	$43,320	$13,000	F
207	Loras College Dubuque, IA	$69,010	$72,590	$46,541	$27,000	B
208	Westminster University Salt Lake City, UT	$68,786	$65,193	$48,069	$14,000	B
209	Minnesota State University-Mankato Mankato, MN	$68,772	$65,692	$44,780	$21,500	C
210	Augsburg University Minneapolis, MN	$68,757	$65,678	$47,563	$25,000	C+
211	Ashland University Ashland, OH	$68,708	$73,322	$50,812	$23,750	C+
212	Walsh University North Canton, OH	$68,678	$73,290	—	$27,000	B
213	Anderson University Anderson, IN	$68,644	$73,642	$39,577	$27,000	C
214	Virginia Commonwealth University Richmond, VA	$68,622	$62,487	$41,767	$20,500	C
216	Concordia University-Wisconsin Mequon, WI	$68,606	$71,388	$39,614	$25,696	C+
215	Concordia University Ann Arbor Ann Arbor, MI	$68,606	$72,337	$39,614	$25,696	C+
217	Framingham State University Framingham, MA	$68,603	$60,412	$39,218	$24,454	F
218	Hofstra University Hempstead, NY	$68,530	$65,226	$46,780	$21,250	B+
219	Bellevue University Bellevue, NE	$68,500	$70,797	$45,095	$24,959	B
221	Houston Christian University Houston, TX	$68,490	$69,634	—	—	C+
220	Western Connecticut State University Danbury, CT	$68,490	$61,663	$45,967	$19,750	C
222	University of Evansville Evansville, IN	$68,363	$73,341	—	—	C+
223	College of Charleston Charleston, SC	$68,348	$75,787	$40,723	$19,500	B
224	The University of Findlay Findlay, OH	$68,336	$72,925	$47,464	$25,412	B
225	Western Illinois University Macomb, IL	$68,306	$67,110	$39,977	$28,500	C
226	La Salle University Philadelphia, PA	$68,227	$69,387	$38,994	$23,103	B+
227	Northern Michigan University Marquette, MI	$68,157	$71,864	$44,377	$20,000	D
228	University of Houston Houston, TX	$68,139	$69,277	$46,927	$15,250	B+
229	St. John Fisher University Rochester, NY	$68,086	$64,804	$44,679	$21,500	B+
230	University of Louisville Louisville, KY	$68,074	$77,080	$47,704	$19,500	B
231	University of Nevada-Reno Reno, NV	$67,914	$70,487	$44,661	$20,500	B
232	Messiah University Mechanicsburg, PA	$67,900	$69,055	$45,748	—	C+
233	Georgia State University Atlanta, GA	$67,872	$70,261	$40,414	$22,125	D
234	University of Maine Orono, ME	$67,863	$72,121	$50,655	$25,000	C
235	Ohio Northern University Ada, OH	$67,802	$72,355	$44,584	$25,193	A
236	Ouachita Baptist University Arkadelphia, AR	$67,705	$79,785	—	—	B
237	Wayne State University Detroit, MI	$67,504	$71,175	$47,929	$20,125	C+
238	University of Memphis Memphis, TN	$67,468	$73,702	$43,986	$21,125	C
239	University of Michigan-Flint Flint, MI	$67,437	$71,104	$44,379	$22,631	C+
240	Lasell University Newton, MA	$67,400	$59,353	$41,450	$26,000	F
241	California State University-Long Beach Long Beach, CA	$67,396	$61,326	$40,976	$13,750	B
242	St Bonaventure University Saint Bonaventure, NY	$67,383	$64,135	$41,152	$27,000	C+
243	George Fox University Newberg, OR	$67,364	$67,761	$46,140	$21,000	B
244	University of Wisconsin-Whitewater Whitewater, WI	$67,317	$70,047	$47,664	$24,747	C+
245	Central Connecticut State University New Britain, CT	$67,290	$60,582	$39,477	$21,500	C
246	Rider University Lawrenceville, NJ	$67,230	$59,007	$44,352	$27,000	C+
247	University of Toledo Toledo, OH	$67,040	$71,542	$51,006	$22,773	C
248	Florida Gulf Coast University Fort Myers, FL	$67,034	$71,349	$46,910	$18,315	C+
249	Metropolitan State University Saint Paul, MN	$67,031	$64,029	$49,439	$16,625	C+
250	Northern Kentucky University Highland Heights, KY	$67,018	$75,885	$45,386	$20,500	C+
251	Fashion Institute of Technology New York, NY	$67,002	$63,772	$37,663	$15,500	A+
252	University of Mount Union Alliance, OH	$66,830	$71,318	$49,025	$26,430	C+
253	Adrian College Adrian, MI	$66,808	$70,441	$44,122	$27,000	C+
254	Valparaiso University Valparaiso, IN	$66,773	$71,635	$44,742	$27,000	B+
255	State University of New York at Oswego Oswego, NY	$66,766	$63,547	$41,903	$20,698	C
256	Dallas Baptist University Dallas, TX	$66,736	$67,851	$48,313	$18,125	C+
257	Linfield University Mcminnville, OR	$66,731	$67,124	$46,734	$27,000	A
258	Saint Ambrose University Davenport, IA	$66,714	$70,175	$46,480	$25,093	B
259	University of North Texas Denton, TX	$66,673	$67,787	$43,828	$18,500	C+
260	University of North Carolina at Charlotte Charlotte, NC	$66,574	$71,443	$43,619	$19,500	B
261	Duquesne University Pittsburgh, PA	$66,542	$67,674	$47,897	$26,000	A
262	Iowa State University Ames, IA	$66,482	$69,931	$48,304	$21,500	B+
263	Southwestern Assemblies of God University Waxahachie, TX	$66,477	$67,588	—	—	F
264	Capital University Columbus, OH	$66,462	$70,925	$50,572	$26,619	C+
265	Missouri State University-Springfield Springfield, MO	$66,333	$71,123	$43,641	$23,250	C
266	Augusta University Augusta, GA	$66,311	$68,645	$49,144	$23,641	D
267	Ashford University San Diego, CA	$66,307	$60,335	$54,286	$37,625	F
268	Canisius University Buffalo, NY	$66,256	$63,062	—	$22,250	B
269	Saint Joseph's College of Maine Standish, ME	$66,233	$70,388	$44,151	$27,000	B
270	St. Mary's University San Antonio, TX	$66,151	$67,256	$46,438	$24,267	C+
271	Southern New Hampshire University Manchester, NH	$66,094	$60,879	$45,472	$25,000	C
272	Indiana State University Terre Haute, IN	$66,087	$70,899	$49,556	$23,250	D
273	Youngstown State University Youngstown, OH	$66,058	$70,494	$36,518	$23,900	F
274	Ferris State University Big Rapids, MI	$66,023	$69,614	$39,668	$24,995	C+
275	Bowling Green State University-Main Campus Bowling Green, OH	$65,926	$70,353	$47,272	$23,250	C
276	Lewis University Romeoville, IL	$65,895	$64,741	$43,196	$20,325	B+
277	University of Akron Main Campus Akron, OH	$65,857	$70,279	$47,740	$24,000	D
278	Le Moyne College Syracuse, NY	$65,724	$62,556	$43,080	$26,899	B
279	McKendree University Lebanon, IL	$65,696	$64,546	$34,872	$25,000	C+
280	Columbia College Chicago Chicago, IL	$65,686	$64,536	$36,386	$25,250	F
281	The College of Saint Scholastica Duluth, MN	$65,512	$62,578	$52,732	$25,000	B
282	Washburn University Topeka, KS	$65,379	$67,874	$47,963	$23,500	C
283	Saint Xavier University Chicago, IL	$65,330	$64,186	$43,892	$24,250	C+
284	University of South Florida Tampa, FL	$65,269	$69,470	$40,575	$16,703	B+
286	Abilene Christian University-Undergraduate Online Addison, TX	$65,244	$66,334	$47,524	$22,864	C+
285	Abilene Christian University Abilene, TX	$65,244	$66,334	$47,524	$22,864	C+
287	Salve Regina University Newport, RI	$65,220	$64,235	$42,044	$27,000	A
288	Oral Roberts University Tulsa, OK	$65,210	$73,215	$41,590	$21,750	C
289	Boise State University Boise, ID	$65,040	$69,161	$45,024	$20,500	C+
290	Malone University Canton, OH	$65,015	$69,381	$40,893	$26,000	C
291	Grand View University Des Moines, IA	$65,010	$68,383	$45,057	$22,019	C+
292	State University of New York at New Paltz New Paltz, NY	$64,993	$61,860	$37,946	$17,250	C+
293	Shippensburg University of Pennsylvania Shippensburg, PA	$64,955	$66,060	$46,617	$25,000	C+
294	University of North Dakota Grand Forks, ND	$64,912	$67,251	$48,843	$23,166	B+
295	Ball State University Muncie, IN	$64,895	$69,620	$42,480	$21,825	C+
296	Tennessee Technological University Cookeville, TN	$64,892	$70,888	$39,990	$16,177	C
297	Aurora University Aurora, IL	$64,813	$63,678	$39,482	$19,500	C+
298	University of Massachusetts-Dartmouth North Dartmouth, MA	$64,760	$57,028	$42,782	$25,899	C+
299	Hastings College Hastings, NE	$64,708	$66,878	$39,319	$19,375	C
300	Eastern Washington University Cheney, WA	$64,677	$59,489	$42,196	$21,500	C
301	Dalton State College Dalton, GA	$64,649	$66,925	—	—	F
302	Wright State University-Main Campus Dayton, OH	$64,589	$68,926	$43,722	$23,250	C
303	University of Mary Hardin-Baylor Belton, TX	$64,581	$65,660	$40,933	$27,000	C+
304	Texas A & M University-Kingsville Kingsville, TX	$64,558	$65,637	$32,084	$26,000	D
305	Idaho State University Pocatello, ID	$64,480	$68,565	$39,605	$22,843	D
306	Florida International University Miami, FL	$64,423	$68,570	$40,839	$15,650	B+
307	CUNY York College Jamaica, NY	$64,386	$61,282	$40,596	—	D
308	California State University-Northridge Northridge, CA	$64,373	$58,575	$37,016	$13,350	C
309	Baldwin Wallace University Berea, OH	$64,353	$68,674	$44,596	$26,000	B
310	Robert Morris University Moon Township, PA	$64,349	$65,444	$43,274	$27,000	B
313	Johnson & Wales University-Online Providence, RI	$64,321	$63,350	$41,544	$26,100	F
312	Johnson & Wales University-Charlotte Charlotte, NC	$64,321	$69,026	$41,544	$26,100	B
311	Johnson & Wales University-Providence Providence, RI	$64,321	$63,350	$41,544	$26,100	F
314	University of Wisconsin-Milwaukee Milwaukee, WI	$64,173	$66,775	$45,966	$22,500	C+
315	St. Joseph's University-New York Brooklyn, NY	$64,172	$61,078	$41,528	$18,223	B
317	Indiana Wesleyan University-National & Global Marion, IN	$64,077	$68,743	$50,703	$25,000	C+
316	Indiana Wesleyan University-Marion Marion, IN	$64,077	$68,743	$50,703	$25,000	B+
318	Metropolitan State University of Denver Denver, CO	$64,069	$59,917	$52,216	$20,500	F
319	Wilmington University New Castle, DE	$63,979	$63,596	$39,794	$16,666	C
320	Manchester University North Manchester, IN	$63,919	$68,573	$37,351	$25,250	C
321	Eastern University Saint Davids, PA	$63,825	$64,911	$51,655	$26,000	C
322	Tiffin University Tiffin, OH	$63,802	$68,086	$35,165	$26,000	F
323	Stetson University Deland, FL	$63,707	$67,808	$44,286	$24,750	C+
324	University of Northwestern-St Paul Saint Paul, MN	$63,653	$60,802	$51,013	$17,750	D
325	University of Minnesota-Crookston Crookston, MN	$63,579	$60,732	$44,555	$18,500	C+
326	University of New Haven West Haven, CT	$63,564	$57,228	—	$26,000	C
327	Gannon University Erie, PA	$63,492	$64,572	—	—	B
328	American Public University System Charles Town, WV	$63,469	$75,087	$53,578	$31,530	C+
329	Saint Peter's University Jersey City, NJ	$63,460	$55,698	$18,709	$20,500	C
331	Kent State University at Kent Kent, OH	$63,440	$67,700	$44,567	$24,178	D
330	Kent State University at Stark North Canton, OH	$63,440	$67,700	$44,567	$24,178	B
332	Benedictine College Atchison, KS	$63,361	$65,779	$42,772	$25,701	C+
333	Purdue University Northwest Hammond, IN	$63,333	$67,945	$41,942	$25,218	D
334	Campbell University Buies Creek, NC	$63,181	$67,802	$40,572	$18,408	C+
335	New Mexico State University-Main Campus Las Cruces, NM	$63,115	$73,077	$33,191	$19,750	F
336	Schreiner University Kerrville, TX	$63,107	$64,161	—	—	C
337	University of West Georgia Carrollton, GA	$63,104	$65,325	$40,562	$25,500	D
338	The University of Texas at Arlington Arlington, TX	$63,088	$64,142	$43,406	$17,551	B
339	Eastern Illinois University Charleston, IL	$62,994	$61,891	$46,844	$22,625	D
345	Rasmussen University-Kansas Topeka, KS	$62,985	$65,389	$41,377	$26,609	C
344	Rasmussen University-Wisconsin Green Bay, WI	$62,985	$65,539	$41,377	$26,609	C+
343	Rasmussen University-Illinois Rockford, IL	$62,985	$61,882	$41,377	$26,609	D
342	Rasmussen University-North Dakota Fargo, ND	$62,985	$65,254	$41,377	$26,609	C+
341	Rasmussen University-Minnesota St. Cloud, MN	$62,985	$60,164	$41,377	$26,609	B
340	Rasmussen University-Florida Ocala, FL	$62,985	$67,039	$41,377	$26,609	C+
346	Radford University Radford, VA	$62,981	$57,350	$37,396	$25,000	D
347	Florida Atlantic University Boca Raton, FL	$62,906	$66,955	$41,995	$16,875	B
348	Northwood University Midland, MI	$62,860	$66,279	$40,297	$19,050	B+
349	Cornerstone University Grand Rapids, MI	$62,782	$66,196	$42,627	$20,616	C
350	Oklahoma State University-Main Campus Stillwater, OK	$62,716	$70,415	$44,366	$21,000	B+
351	Harding University Searcy, AR	$62,558	$73,719	$46,738	$27,000	B+
352	Carroll University Waukesha, WI	$62,400	$64,930	$43,841	$25,549	B
353	Coastal Carolina University Conway, SC	$62,373	$69,162	$35,924	$25,500	C
354	Trinity Christian College Palos Heights, IL	$62,334	$61,243	—	—	C+
355	Saint Vincent College Latrobe, PA	$62,330	$63,390	$44,466	$27,000	B
356	University of North Florida Jacksonville, FL	$62,294	$66,304	$43,720	$15,000	B
357	Molloy College Rockville Centre, NY	$62,286	$59,283	$43,381	$24,500	A
358	Fort Hays State University Hays, KS	$62,261	$64,637	$45,619	$27,525	D
359	Florida Institute of Technology Melbourne, FL	$62,019	$66,011	$52,158	$27,250	D
360	Texas A & M University-Corpus Christi Corpus Christi, TX	$62,017	$63,053	$37,479	$23,500	D
361	University of Wisconsin-Parkside Kenosha, WI	$62,014	$64,529	$40,916	$18,649	C
362	Minot State University Minot, ND	$61,964	$64,196	$52,036	$21,129	C
363	Marian University Indianapolis, IN	$61,951	$66,462	$44,540	$27,000	B
364	University of Houston-Downtown Houston, TX	$61,866	$62,900	$42,914	$17,000	C
365	Cleveland State University Cleveland, OH	$61,829	$65,981	$43,706	$22,750	C
366	Texas A & M University-Commerce Commerce, TX	$61,719	$62,750	$30,024	—	D
367	Kean University Union, NJ	$61,602	$54,067	$37,781	$22,500	D
368	Tennessee Wesleyan University Athens, TN	$61,564	$67,252	—	—	D
369	Old Dominion University Norfolk, VA	$61,550	$56,047	$43,395	$24,574	D
370	Portland State University Portland, OR	$61,499	$61,861	$41,395	$18,000	C+
371	Southeast Missouri State University Cape Girardeau, MO	$61,400	$65,834	$42,482	$18,985	D
372	Mississippi State University Mississippi State, MS	$61,364	$74,454	$42,670	$19,552	B
373	University of Houston-Victoria Victoria, TX	$61,341	$62,366	$43,941	—	C
374	Slippery Rock University of Pennsylvania Slippery Rock, PA	$61,322	$62,365	$44,207	$24,125	C+
375	University of Wisconsin-La Crosse La Crosse, WI	$61,191	$63,672	$46,432	$22,685	B+
376	William Paterson University of New Jersey Wayne, NJ	$61,156	$53,676	$37,740	$23,000	D
377	University of North Georgia Dahlonega, GA	$61,155	$63,308	$43,504	$19,200	D
378	University of St Francis Joliet, IL	$61,119	$60,049	—	$27,000	B
379	Eastern Michigan University Ypsilanti, MI	$61,063	$64,384	$44,812	$22,630	C
380	Berkeley College-Woodland Park Woodland Park, NJ	$60,967	$53,510	$33,510	$38,166	F
381	University of Central Oklahoma Edmond, OK	$60,961	$68,445	$38,628	$19,500	C
382	University of Maryland Global Campus Adelphi, MD	$60,811	$53,369	$50,094	$20,616	C+
383	Davenport University Grand Rapids, MI	$60,463	$63,751	$43,093	$21,750	D
384	Muskingum University New Concord, OH	$60,451	$64,510	$40,995	$26,374	C
385	Louisiana State University and Agricultural & Mechanical College Baton Rouge, LA	$60,408	$69,927	$40,219	$21,364	A
386	Nichols College Dudley, MA	$60,365	$53,158	—	$26,949	C
387	Grand Canyon University Phoenix, AZ	$60,303	$61,962	$45,001	$23,987	C
388	Western Kentucky University Bowling Green, KY	$60,222	$68,190	$42,478	$21,500	D
389	Pittsburg State University Pittsburg, KS	$60,219	$62,517	$44,401	$20,500	C
390	Middle Tennessee State University Murfreesboro, TN	$60,217	$65,781	$43,612	$17,897	C
391	Champlain College Burlington, VT	$60,198	$61,828	$42,569	$24,125	B
392	Valdosta State University Valdosta, GA	$59,865	$61,972	$41,483	$24,080	D
393	Whitworth University Spokane, WA	$59,781	$54,986	$42,445	$26,610	C+
394	University of Idaho Moscow, ID	$59,776	$63,563	$45,555	$23,481	C+
395	North Carolina A & T State University Greensboro, NC	$59,747	$64,117	$48,042	$26,875	D
396	Pennsylvania Western University California, PA	$59,703	$60,718	$42,465	—	D
397	Saint Francis University Loretto, PA	$59,631	$60,645	—	—	B+
398	Lakeland University Plymouth, WI	$59,513	$61,926	$46,760	$25,000	C+
399	University of Hawaii at Manoa Honolulu, HI	$58,999	$53,682	$34,383	$18,125	C
400	Southern Illinois University-Carbondale Carbondale, IL	$58,934	$57,902	$40,244	$23,625	C

Bachelor’s degrees. Wage-adjusted = pay ÷ √(state wage index). Source: U.S. Department of Education College Scorecard field-of-study data.

What Can You Do With a Marketing/Marketing Management, General Degree?

Graduates with this degree pursue careers in the following fields:

Marketing managers

$161,030 +6.6% growth

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Sales managers

$138,060 +4.7% growth

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Advertising and promotions managers

$126,960 -2.2% growth

View Career →

Fundraising managers

$123,480 +4.2% growth

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Business teachers, postsecondary

$97,270 +5.7% growth

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Market research analysts and marketing specialists

$76,950 +6.7% growth

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Fundraisers

$66,490 +4.3% growth

View Career →

$112,891

Average Salary Across Careers

$161,030

Highest Paying Career

Career Paths Available

Best Colleges for Marketing/Marketing Management, General

Ranked by Repit grade, then by degrees awarded. These are the top-rated colleges that produce the most graduates in marketing/marketing management, general.

#	College	Location	Degrees Awarded	Repit Grade
1	University of Georgia	Athens, GA	449	A
2	University of Florida	Gainesville, FL	192	A
3	Northwestern University	Evanston, IL	178	A
4	The University of Texas at Austin	Austin, TX	162	A
5	University of Pennsylvania	Philadelphia, PA	121	A
6	Florida International University	Miami, FL	567	B+
7	Ohio State University-Main Campus	Columbus, OH	546	B+
8	Florida State University	Tallahassee, FL	531	B+
9	University of South Florida	Tampa, FL	445	B+
10	Clemson University	Clemson, SC	406	B+
11	The University of Tennessee-Knoxville	Knoxville, TN	397	B+
12	Pennsylvania State University-Main Campus	University Park, PA	393	B+
13	University of Minnesota-Twin Cities	Minneapolis, MN	283	B+
14	Virginia Polytechnic Institute and State University	Blacksburg, VA	279	B+
15	University of Wisconsin-Madison	Madison, WI	260	B+
16	Texas A & M University-College Station	College Station, TX	242	B+
17	University of Maryland-College Park	College Park, MD	240	B+
18	University of Massachusetts-Amherst	Amherst, MA	229	B+
19	University of Central Florida	Orlando, FL	217	B+
20	University of Pittsburgh-Pittsburgh Campus	Pittsburgh, PA	216	B+
21	University of Washington-Seattle Campus	Seattle, WA	200	B+
22	Rutgers University-New Brunswick	New Brunswick, NJ	198	B+
23	University of Illinois Urbana-Champaign	Champaign, IL	187	B+
24	Texas Christian University	Fort Worth, TX	165	B+
25	Tulane University of Louisiana	New Orleans, LA	156	B+
26	Loyola Marymount University	Los Angeles, CA	154	B+
27	University of Miami	Coral Gables, FL	150	B+
28	Purdue University-Main Campus	West Lafayette, IN	127	B+
29	University of Connecticut	Storrs, CT	111	B+
30	Boston College	Chestnut Hill, MA	105	B+

Largest Marketing/Marketing Management, General Programs

Schools ranked by number of graduates. These institutions produce the most marketing/marketing management, general graduates annually, including online and distance learning programs.

#	College	Location	Degrees Awarded	Repit Grade
1	Southern New Hampshire University	Manchester, NH	634	C
2	The University of Alabama	Tuscaloosa, AL	582	B
3	Western Governors University	Salt Lake City, UT	581	C
4	Florida International University	Miami, FL	567	B+
5	University of Cincinnati-Main Campus	Cincinnati, OH	553	C+
6	Ohio State University-Main Campus	Columbus, OH	546	B+
7	Florida State University	Tallahassee, FL	531	B+
8	University of Houston	Houston, TX	497	B
9	University of Georgia	Athens, GA	449	A
10	University of South Florida	Tampa, FL	445	B+
11	Grand Canyon University	Phoenix, AZ	440	C+
12	University of Kentucky	Lexington, KY	439	B
13	Arizona State University Campus Immersion	Tempe, AZ	418	B
14	Ensign College	Salt Lake City, UT	410	C
15	Clemson University	Clemson, SC	406	B+
16	University of Arkansas	Fayetteville, AR	403	B
17	Texas Tech University	Lubbock, TX	403	B
18	The University of Tennessee-Knoxville	Knoxville, TN	397	B+
19	Pennsylvania State University-Main Campus	University Park, PA	393	B+
20	Oklahoma State University-Main Campus	Stillwater, OK	387	B
21	University of South Carolina-Columbia	Columbia, SC	351	B
22	University of Oklahoma-Norman Campus	Norman, OK	337	B
23	Florida Atlantic University	Boca Raton, FL	335	B
24	Miami University-Oxford	Oxford, OH	326	B
25	Washington State University	Pullman, WA	316	B
26	Auburn University	Auburn, AL	307	B
27	Grand Valley State University	Allendale, MI	307	B
28	University of Iowa	Iowa City, IA	306	B
29	Texas State University	San Marcos, TX	301	C+
30	University of North Texas	Denton, TX	296	C+

50,466

Degrees Awarded Annually

957

Colleges Offering Program

Related Careers

About Marketing/Marketing Management, General

Marketing/Marketing Management, General is a degree program offered at 957 colleges and universities across the United States. Each year, approximately 50,466 students graduate with this degree.

Graduates with this degree can pursue careers such as marketing managers, sales managers, advertising and promotions managers, fundraising managers, business teachers, postsecondary, and 2 more career paths.

Program Classification

CIP Code 52.1401

Field (2-digit CIP) 52

Category (4-digit CIP) 52.14

Frequently Asked Questions

What can I do with a Marketing/Marketing Management, General degree?

A Marketing/Marketing Management, General degree can lead to careers as a marketing managers, sales managers, advertising and promotions managers, fundraising managers, business teachers, postsecondary, and more. Top earners in related careers can make up to $161,030 annually.

How many colleges offer Marketing/Marketing Management, General?

957 colleges and universities in the United States offer Marketing/Marketing Management, General as a degree program. Each year, approximately 50,466 students graduate with this degree.

What are the best colleges for Marketing/Marketing Management, General?

The best colleges for Marketing/Marketing Management, General based on Repit's ratings include University of Georgia, University of Florida, Northwestern University, The University of Texas at Austin, University of Pennsylvania. Rankings are based on the college's overall Repit grade and the number of degrees awarded in this program.

What is the salary potential with a Marketing/Marketing Management, General degree?

Graduates with a Marketing/Marketing Management, General degree can expect average salaries around $112,891 in related careers, with top earners making up to $161,030. Actual salaries depend on the specific career path, experience level, and location.

Marketing/Marketing Management, General

Marketing/Marketing Management, General Salary by College

What Can You Do With a Marketing/Marketing Management, General Degree?

Marketing managers

Sales managers

Advertising and promotions managers

Fundraising managers

Business teachers, postsecondary

Market research analysts and marketing specialists

Fundraisers

Best Colleges for Marketing/Marketing Management, General

Largest Marketing/Marketing Management, General Programs

About Marketing/Marketing Management, General

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