Market research analysts and marketing specialists
SOC Code: 13-1161Also known as:
Advertising Analyst, Business Development Analyst, Business Development Associate, Business Development Representative, Business Development Specialist
Median Annual Salary
$76,950
+6.7% growth (2024-2034)
87K
Openings/Year
942K
Current Jobs
What Market research analysts and marketing specialists Do
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
💰 Salary
$76,950
Median annual wage (2024)
📈 Job Growth
+6.7%
Faster than average
🎓 Education
Bachelor's degree
Typical entry-level requirement
🚀 Annual Openings
87K
Projected average per year
Employment Projections (2024-2034)
Current Employment (2024)
941,700
Projected Employment (2034)
1,004,700
Related Careers
Advertising and promotions managers
$126,960 •
-2.2% growth
Marketing managers
$161,030 •
+6.6% growth
Market research analysts and marketing specialists
$76,950 •
+6.7% growth
Web and digital interface designers
$98,090 •
+7.0% growth
Top Skills Required
Reading Comprehension
Writing
Critical Thinking
Active Listening
Speaking
Daily Tasks & Responsibilities
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Seek and provide information to help companies determine their position in the marketplace.
- Forecast and track marketing and sales trends, analyzing collected data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
Technology & Tools
📚 Entry-Level Education
Bachelor's degree
Most common requirement
🎯 Recommended Education
Bachelor's Degree
O*NET recommended level
Degree Programs for Market research analysts and marketing specialists
These degree programs can prepare you for a career as a market research analysts and marketing specialists:
Marketing/Marketing Management, General
50,466 degrees awarded •
957 colleges offer this program
Business Analytics
9,273 degrees awarded •
172 colleges offer this program
Digital Marketing
1,303 degrees awarded •
88 colleges offer this program
Marketing, Other
1,294 degrees awarded •
84 colleges offer this program
Apparel and Textile Marketing Management
595 degrees awarded •
37 colleges offer this program
International Marketing
487 degrees awarded •
14 colleges offer this program
Applied Economics
368 degrees awarded •
31 colleges offer this program
Marketing Research
200 degrees awarded •
30 colleges offer this program
Special Products Marketing Operations
145 degrees awarded •
7 colleges offer this program
Tourism and Travel Services Marketing Operations
144 degrees awarded •
17 colleges offer this program
Best Colleges for Becoming a Market research analysts and marketing specialists
Ranked by Repit grade, then by degrees in related programs. These are the top-rated colleges that prepare students to become market research analysts and marketing specialists.
Want this ranking as a spreadsheet? Investor Pro+ members can export any Repit table to CSV. See plans →
Frequently Asked Questions
How much do market research analysts and marketing specialists make?
The median annual salary for market research analysts and marketing specialists is $76,950.
What education do market research analysts and marketing specialists need?
Most market research analysts and marketing specialists positions require a bachelor's degree.
Common degree programs include Marketing/Marketing Management, General, Business Analytics, Digital Marketing.
Is becoming market research analysts and marketing specialists a good career choice?
Market research analysts and marketing specialists is projected to see +6.7% job growth from 2024 to 2034,
which is faster than average for all occupations. With approximately 87,200 job openings expected annually,
there are good opportunities for those entering the field.
What are the best colleges for market research analysts and marketing specialists?
Top colleges for aspiring market research analysts and marketing specialists include
University of Georgia, Boston University, The University of Texas at Austin, University of Southern California, University of Florida.
These schools are ranked based on their Repit grade and the number of graduates in related programs.
What other job titles are similar to market research analysts and marketing specialists?
Market research analysts and marketing specialists may also be known as: Advertising Analyst, Business Development Analyst, Business Development Associate, Business Development Representative, Business Development Specialist, Communications Specialist, Demographic Analyst, Digital Marketing Specialist, Email Marketing Processor, Email Marketing Specialist, Family Consumer Scientist, Government Business Development Specialist, International Trade Specialist, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Research Worker, Market Researcher, Marketer.
These titles often refer to similar roles with varying responsibilities or specializations.