Marketing Research

CIP Code: 52.1402

A marketing research degree prepares graduates for careers in Marketing managers, Business teachers, postsecondary, Market research analysts and marketing specialists and more. 30 colleges and universities offer this program.

Annual Degrees Awarded
200
Colleges Offering 30
Avg. Career Salary $99,658
Top Career Salary $161,030

What Can You Do With a Marketing Research Degree?

Graduates with this degree pursue careers in the following fields:

Marketing managers

$161,030 +6.6% growth

Business teachers, postsecondary

$97,270 +5.7% growth

Market research analysts and marketing specialists

$76,950 +6.7% growth

Survey researchers

$63,380 -5.2% growth
$99,658
Average Salary Across Careers
$161,030
Highest Paying Career
4
Career Paths Available

Best Colleges for Marketing Research

Ranked by Repit grade, then by degrees awarded. These are the top-rated colleges that produce the most graduates in marketing research.

# College Location Degrees Awarded Repit Grade
1 Kansas State University Manhattan, KS 25 B

Largest Marketing Research Programs

Schools ranked by number of graduates. These institutions produce the most marketing research graduates annually, including online and distance learning programs.

# College Location Degrees Awarded Repit Grade
1 Kansas State University Manhattan, KS 25 B
200
Degrees Awarded Annually
30
Colleges Offering Program
4
Related Careers

About Marketing Research

Marketing Research is a degree program offered at 30 colleges and universities across the United States. Each year, approximately 200 students graduate with this degree.

Graduates with this degree can pursue careers such as marketing managers, business teachers, postsecondary, market research analysts and marketing specialists, survey researchers.

Program Classification

CIP Code 52.1402
Field (2-digit CIP) 52
Category (4-digit CIP) 52.14

Frequently Asked Questions

What can I do with a Marketing Research degree?
A Marketing Research degree can lead to careers as a marketing managers, business teachers, postsecondary, market research analysts and marketing specialists, survey researchers, and more. Top earners in related careers can make up to $161,030 annually.
How many colleges offer Marketing Research?
30 colleges and universities in the United States offer Marketing Research as a degree program. Each year, approximately 200 students graduate with this degree.
What are the best colleges for Marketing Research?
The best colleges for Marketing Research based on Repit's ratings include Kansas State University. Rankings are based on the college's overall Repit grade and the number of degrees awarded in this program.
What is the salary potential with a Marketing Research degree?
Graduates with a Marketing Research degree can expect average salaries around $99,658 in related careers, with top earners making up to $161,030. Actual salaries depend on the specific career path, experience level, and location.