Marketing managers
SOC Code: 11-2021Also known as:
Account Supervisor, Brand Manager, Business Developer, Business Development Director, Business Development Manager
Median Annual Salary
$161,030
+6.6% growth (2024-2034)
34K
Openings/Year
407K
Current Jobs
What Marketing managers Do
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
💰 Salary
$161,030
Median annual wage (2024)
📈 Job Growth
+6.6%
Faster than average
🎓 Education
Bachelor's degree
Typical entry-level requirement
🚀 Annual Openings
34K
Projected average per year
👔 Work Experience
5 years or more
Required before entry
Employment Projections (2024-2034)
Current Employment (2024)
407,000
Projected Employment (2034)
433,700
Related Careers
Advertising and promotions managers
$126,960 •
-2.2% growth
Sales managers
$138,060 •
+4.7% growth
Market research analysts and marketing specialists
$76,950 •
+6.7% growth
Advertising sales agents
$61,460 •
-6.4% growth
Top Skills Required
Reading Comprehension
Active Listening
Speaking
Critical Thinking
Active Learning
Daily Tasks & Responsibilities
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Technology & Tools
📚 Entry-Level Education
Bachelor's degree
Most common requirement
🎯 Recommended Education
Bachelor's Degree
O*NET recommended level
Degree Programs for Marketing managers
These degree programs can prepare you for a career as a marketing managers:
Marketing/Marketing Management, General
50,466 degrees awarded •
957 colleges offer this program
Digital Marketing
1,303 degrees awarded •
88 colleges offer this program
Marketing, Other
1,294 degrees awarded •
84 colleges offer this program
Apparel and Textile Marketing Management
595 degrees awarded •
37 colleges offer this program
International Marketing
487 degrees awarded •
14 colleges offer this program
Marketing Research
200 degrees awarded •
30 colleges offer this program
Consumer Merchandising/Retailing Management
126 degrees awarded •
8 colleges offer this program
Pharmaceutical Marketing and Management
84 degrees awarded •
7 colleges offer this program
Hospitality and Recreation Marketing Operations
53 degrees awarded •
8 colleges offer this program
Best Colleges for Becoming a Marketing managers
Ranked by Repit grade, then by degrees in related programs. These are the top-rated colleges that prepare students to become marketing managers.
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Frequently Asked Questions
How much do marketing managers make?
The median annual salary for marketing managers is $161,030.
What education do marketing managers need?
Most marketing managers positions require a bachelor's degree.
Common degree programs include Marketing/Marketing Management, General, Digital Marketing, Marketing, Other.
Is becoming marketing managers a good career choice?
Marketing managers is projected to see +6.6% job growth from 2024 to 2034,
which is faster than average for all occupations. With approximately 34,300 job openings expected annually,
there are good opportunities for those entering the field.
What are the best colleges for marketing managers?
Top colleges for aspiring marketing managers include
University of Georgia, Boston University, University of Florida, Northwestern University, The University of Texas at Austin.
These schools are ranked based on their Repit grade and the number of graduates in related programs.
What other job titles are similar to marketing managers?
Marketing managers may also be known as: Account Supervisor, Brand Manager, Business Developer, Business Development Director, Business Development Manager, Category Manager, Channel Manager, Commercial Director, Commercial Lines Manager, Digital Marketing Manager, Digital Product Manager, Fashion Coordinator, Fashion Marketer, Internet Marketing Manager, Market Analysis Director, Market Development Executive, Market Research Manager, Marketing Administrator, Marketing Communications Manager, Marketing Coordinator.
These titles often refer to similar roles with varying responsibilities or specializations.