Advertising and promotions managers
SOC Code: 11-2011Also known as:
Account Director, Account Executive, Account Manager, Account Specialist, Advertising Account Executive (Ad Account Executive)
Median Annual Salary
$126,960
-2.2% growth (2024-2034)
2K
Openings/Year
27K
Current Jobs
What Advertising and promotions managers Do
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
💰 Salary
$126,960
Median annual wage (2024)
📈 Job Growth
-2.2%
Decline
🎓 Education
Bachelor's degree
Typical entry-level requirement
🚀 Annual Openings
2K
Projected average per year
👔 Work Experience
Less than 5 years
Required before entry
Employment Projections (2024-2034)
Current Employment (2024)
27,000
Projected Employment (2034)
26,400
Related Careers
Marketing managers
$161,030 •
+6.6% growth
Market research analysts and marketing specialists
$76,950 •
+6.7% growth
Public relations specialists
$69,780 •
+4.8% growth
Advertising sales agents
$61,460 •
-6.4% growth
Top Skills Required
Active Listening
Speaking
Critical Thinking
Social Perceptiveness
Reading Comprehension
Daily Tasks & Responsibilities
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Contact organizations to explain services and facilities offered.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Technology & Tools
📚 Entry-Level Education
Bachelor's degree
Most common requirement
🎯 Recommended Education
Bachelor's Degree
O*NET recommended level
Degree Programs for Advertising and promotions managers
These degree programs can prepare you for a career as a advertising and promotions managers:
Marketing/Marketing Management, General
50,466 degrees awarded •
957 colleges offer this program
Advertising
4,308 degrees awarded •
94 colleges offer this program
Public Relations, Advertising, and Applied Communication
4,077 degrees awarded •
162 colleges offer this program
Public Relations/Image Management
4,061 degrees awarded •
152 colleges offer this program
Best Colleges for Becoming a Advertising and promotions managers
Ranked by Repit grade, then by degrees in related programs. These are the top-rated colleges that prepare students to become advertising and promotions managers.
Want this ranking as a spreadsheet? Investor Pro+ members can export any Repit table to CSV. See plans →
Frequently Asked Questions
How much do advertising and promotions managers make?
The median annual salary for advertising and promotions managers is $126,960.
What education do advertising and promotions managers need?
Most advertising and promotions managers positions require a bachelor's degree.
Common degree programs include Marketing/Marketing Management, General, Advertising, Public Relations, Advertising, and Applied Communication.
Is becoming advertising and promotions managers a good career choice?
Advertising and promotions managers is projected to see -2.2% job growth from 2024 to 2034,
which reflects some decline in the field. With approximately 2,100 job openings expected annually,
there are good opportunities for those entering the field.
What are the best colleges for advertising and promotions managers?
Top colleges for aspiring advertising and promotions managers include
University of Georgia, The University of Texas at Austin, University of Florida, Boston University, University of Southern California.
These schools are ranked based on their Repit grade and the number of graduates in related programs.
What other job titles are similar to advertising and promotions managers?
Advertising and promotions managers may also be known as: Account Director, Account Executive, Account Manager, Account Specialist, Advertising Account Executive (Ad Account Executive), Advertising Account Manager (Ad Account Manager), Advertising Agency Manager (Ad Agency Manager), Advertising Campaign Manager (Ad Campaign Manager), Advertising Coordinator (Ad Coordinator), Advertising Director (Ad Director), Advertising Executive (Ad Executive), Advertising Manager (Ad Manager), Advertising Operations Manager (Ad Operations Manager), Advertising Sales Manager (Ad Sales Manager), Advertising VP (Advertising Vice President), Brand Manager, Campaign Director, Campaign Manager, Campaign Program Manager, Circulation Manager.
These titles often refer to similar roles with varying responsibilities or specializations.