Real Estate Investing in Talent, Oregon (97540)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Jackson County • Population: 8,475 • Data updated: September 2026

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Should you buy in 97540 (Talent, OR)? Our answer, based on the numbers below.

🏠 For Homebuyers
CAUTION
Grade D (46/100)

Proceed carefully. Weak appreciation or affordability makes this a harder case for most buyers.

📈 For Investors
WEAK
2.0 / 5 (33/100)

Structural challenges here. The numbers may look cheap but operational risk is high. Only for experienced, hands-on investors.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in Talent, OR (97540)?

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2.0/ 5

Investability

Overall investment appeal

1.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $447,021
Avg Monthly Rent $1,942
1% Rule ✗ Does Not Meet
Median Income $54,672
% Renters 38.6%

Market Analysis: 97540 Talent

ZIP 97540 in Talent, OR carries a sturdy set of headwinds. Home values near $447K and rents of $1,942/mo sit inside a market where underwriting has to be tight.

Rent of $1,942/mo on a $447K basis reads well until vacancy, delinquency, and capex enter the model. The honest cap rate in 97540 sits below the stated 0.0% once reality is priced in.

The gap between 97540 and stronger Talent ZIPs is not closing quickly. Investors should weight long-horizon assumptions accordingly.

The 97540 ZIP's population of 8,475 has faced economic pressure over the last decade. That pressure shows up in rent delinquency patterns that reports the need for careful underwriting.

The 97540 ZIP fits a narrow investor profile — hands-on, patient, and willing to accept that the cap rate on paper is not the cap rate in reality.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Talent:

D Needs Caution
Buy Confidence Score: 46/100
Affordability
0/25
Appreciation
14/25
Stability
9/20
Timing
8/15
Rental backup
15/15
Affordability
Expensive
Homes cost 8.2× the median income
Value Trend
Rising (+5.4%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,942/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: This market may be challenging for buyers. Consider your timing and budget carefully.
⚖️
BALANCED MARKET
Medford, OR Metro Area
Even conditions for buyers and sellers
48 days
Average time to sell
Average
9.6%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Medford, OR metro data
🏠

Property Strategy for 97540

Which property type performs best in this market?

Best for Cash Flow
3BR
3.9% cap rate
Best for Appreciation
3BR
+4.1% 5yr CAGR
Best Overall Value
4BR
$138,005/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $356,151 $1,670 3.4% +2.7% $178,076
3BR $430,013 $2,320 3.9% +4.1% $143,338
4BR $552,022 $2,740 3.6% +3.9% $138,005

Market Trends

Home Value History (with trend line)

$469K$405K$341K$277K$213K$148KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$2,024$1,939$1,853$1,767$1,681$1,596Oct 2025Mar 2026Jul 2026

📊 How Does 97540 Compare?

Metric 97540 Talent Medford, OR Oregon
Home Value $447,021 $447,021 N/A $493,884
5-Year CAGR 1.9% 1.9% N/A 4.9%
Avg Rent $1,942 $1,942 N/A -
Cap Rate 3.4% 3.4% - -
💡 Why Invest in 97540? Click to expand

A healthy rental market with 39% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 97540 (Talent, OR). Anonymous, moderated, never written by AI.

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Property managers serving Jackson County

Manage rentals here? List your business →

Quality Property Management Company offers residential, commercial, and association management services, including affordable housing for older adults, in Medford, Oregon. summary from their website

Single-familyCommercialHOASection 8
Unclaimed — is this your business? Claim it free
Unclaimed — is this your business? Claim it free
Unclaimed — is this your business? Claim it free

Listings are shown for convenience — Repit doesn’t endorse or vet these companies. Ratings shown come only from email-verified visitors.

Investability
Fair
Cap Rate
3.4%
Low
5yr Growth
+1.9%
Slow

📉 Market Crash Risk Index

Based on Medford, OR metro

2/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
1/3
57%
Days Pending
1/2
48 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $447,021
Monthly Rent $1,942
Price-to-Rent 19.2:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 5.2%
Cap Rate 3.4%
5-Year IRR 5.3%

📈 Home Appreciation

1-Year +5.4% ▲
3-Year CAGR +1.6% ▲
5-Year CAGR +1.9% ▲
10-Year CAGR +5.0% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 3.4%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (3.4%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
6.2%
Low risk
Landlord Climate
4.0/5
Friendly
Value Trend (5yr)
+1.9%
Flat
Eviction process: Fast Rent control: Unfavorable

Demographics in 97540

Population: 8,475

💰 Median Household Income
$54,672
This area
$54,672
State
$71,325
USA
$74,580
🏠 Renter Occupied
38.6%
This area
38.6%
State
28.8%
USA
34.0%
💼 Unemployment Rate
2.0%
This area
2.0%
State
-6.1%
USA
3.7%
🎓 College Educated
44.4%
This area
44.4%
State
13.8%
USA
33.7%
👤 Median Age
41.5 years
This area
41.5 years
State
31.5 years
USA
38.9 years
🏚️ Vacancy Rate
6.2%
This area
6.2%
State
17.2%
USA
10.5%
👥 Population by Ethnicity
White 85.9%
Other/Mixed 10.7%
Hispanic/Latino 5.4%
Asian 3.2%
Black/African American 0.2%
👶 Under 18
19.1%
This area
19.1%
USA
22.0%
👴 65 and Over
22.1%
This area
22.1%
USA
17.3%
📊 Poverty Rate
5.7%
This area
5.7%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 97540

A Avg School Grade
2 Schools
16.8:1 Avg Class Size
$22,022 Avg Per Pupil

Schools in This ZIP Code

A Very Good

Talent Elementary School

📚 K – 05 Elementary
👥
339 Students
👨‍🏫
15.4:1 Class Size
💰
$22,022 Per Student
A Very Good

Talent Middle School

📚 06 – 08 Middle
👥
482 Students
👨‍🏫
18.2:1 Class Size
💰
$22,022 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

4 Nearby 585 Off-Campus Students
C+
Southern Oregon University
5,371 students · 5.4 mi
C
Pacific Bible College
44 students · 10.5 mi
C+
Phagans Medford Beauty School
32 students · 11.9 mi
C
Northwest College-Medford
72 students · 12.9 mi

Investor Insight: With 585 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

Is Talent, OR a good market for buy-and-hold investors?

With a 2.0/5 investability score, Talent, OR ranks as a solid market for rental property investors. Median prices of $447K and rents of $1,942/mo drive the underlying numbers.

What is the tenant pool like in Talent, OR?

Talent, OR offers a consistent renter base at the $1,942/mo rent level. Tenant turnover is reasonable for well-managed properties.

Which real estate strategy fits Talent, OR?

In Talent, OR the durable play is typically careful cash-flow rentals with hands-on management. The combination of $447K prices and $1,942/mo rents suits that approach.

What kind of vacancy should I budget for in Talent, OR?

Talent, OR carries elevated vacancy risk. Expect measured absorption at market rents of $1,942/mo.

Where do home prices stand in Talent, OR?

In Talent, OR the median home value sits at $447K. Against the broader OR market, that reads as reasonable for most investors.

You know 97540 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 97540 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 97540 ranks in Medford, OR

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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