Real Estate Investing in Florence, Kansas (66851)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Marion County • Population: 645 • Data updated: September 2026

☆ Watch this market Free account

Should you buy in 66851 (Florence, KS)? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (79/100)

Solid choice — values are growing steadily and the market is stable enough to buy with confidence.

📈 For Investors
STRONG
5.0 / 5 (100/100)

A balanced market — moderate cash flow and moderate appreciation. A "steady" investor profile fits best.

⚠️ Risks to Know
2 flags
  • High vacancy: 24.0% of homes vacant — above national norms.
  • Lower household income: $31,042 median — tenant affordability is tighter.

• Limited market data — this is a very small market; averages are built from few observations and can swing widely. • Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.

What’s happening in Florence, KS (66851)?

Click any question — our AI will research it live from the web and show you sources.

✨ Live AI + Web Search
Want to ask your own questions? Upgrade to Pro for unlimited custom queries.
5.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

5.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $62,615
Avg Monthly Rent $855
1% Rule ✓ Meets
Median Income $31,042
% Renters 26.7%

Market Analysis: 66851 Florence

The 66851 ZIP posts an significant value-add profile — below-median pricing at $63K, a renter base of 27%, and room for operational improvement.

In 66851, the deal is made on the buy and on the capex. resilient entry prices of $63K leave room in the budget for light-to-medium renovation, with rent lift to match.

Relative to KS, 66851 reads as a working-capital ZIP — prices below average, renter share elevated at 27%, and room for operator-led upside.

Residents in 66851 skew younger than the county average, and that matters for rehab positioning. Younger renters respond to finishes, appliances, and in-unit laundry in ways that move rent.

Value-add plays pencil in 66851 when three things line up: a sub-median purchase, a realistic rehab budget, and a post-rehab rent comp that stands up. All three are present in this ZIP.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Florence:

B Good
Buy Confidence Score: 77/100
Affordability
25/25
Appreciation
22/25
Stability
7/20
Timing
8/15
Rental backup
15/15
Affordability
Affordable
Homes cost 2× the median income
Value Trend
Rising (+14.8%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $855/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.

Market Trends

Home Value History (with trend line)

$67K$60K$53K$46K$39K$33KJan 2012May 2019Jul 2026

📊 How Does 66851 Compare?

Metric 66851 Florence Kansas
Home Value $62,615 $62,615 $237,409
5-Year CAGR 6.0% 6.0% 7.2%
Avg Rent $855 $855 -
Cap Rate 10.7% 10.7% -
💡 Why Invest in 66851? Click to expand

This ZIP code meets the 1% rule with rent at $855/mo on homes averaging $62,615 — a strong indicator of cash flow potential.

Our analysis gives this area a 5/5 investability rating, placing it in the top tier for rental property potential.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
Open the Market Finder →
Free to search · investor plans from $19/mo

Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 66851 (Florence, KS). Anonymous, moderated, never written by AI.

Do you own or manage rentals in ZIP 66851 (Florence, KS)?

~25 seconds · no account needed · your report is anonymous

Investability
Excellent
Cap Rate
10.7%
Excellent
5yr Growth
+6.0%
Moderate

📊 Market Snapshot

Home Value $62,615
Monthly Rent $855
Price-to-Rent 6.1:1
1% Rule ✓ Passes

💰 Return Metrics

Gross Yield 16.4%
Cap Rate 10.7%
5-Year IRR 16.6%

📈 Home Appreciation

1-Year +14.8% ▲
3-Year CAGR +7.0% ▲
5-Year CAGR +6.0% ▲
10-Year CAGR +3.7% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Positive Leverage Market Cap Rate: 10.7%  |  30yr Rate: 6.8%
Leverage may enhance returns here.

The estimated cap rate (10.7%) exceeds the current 30-yr mortgage rate (6.8%). When borrowing costs less than a property yields, leverage can increase your cash-on-cash return above the cap rate.

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
24.0%
Elevated risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+6.0%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 66851

Population: 645

💰 Median Household Income
$31,042
This area
$31,042
State
$67,472
USA
$74,580
🏠 Renter Occupied
26.7%
This area
26.7%
State
22.4%
USA
34.0%
💼 Unemployment Rate
2.4%
This area
2.4%
State
-2.1%
USA
3.7%
🎓 College Educated
16.6%
This area
16.6%
State
17.3%
USA
33.7%
👤 Median Age
57.5 years
This area
57.5 years
State
32.6 years
USA
38.9 years
🏚️ Vacancy Rate
24.0%
This area
24.0%
State
16.4%
USA
10.5%
👥 Population by Ethnicity
White 93.8%
Other/Mixed 6.2%
👶 Under 18
15.4%
This area
15.4%
USA
22.0%
👴 65 and Over
34.7%
This area
34.7%
USA
17.3%
📊 Poverty Rate
7.5%
This area
7.5%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

Frequently Asked Questions

What do rentals go for in Florence, KS?

Rents in Florence, KS run near $855/mo. Compared with median home prices of $63K that produces solid gross yields for typical rentals.

Is housing expensive in Florence, KS?

Expect median prices around $63K in Florence, KS. The market has run at a 0.0% 5-year CAGR, so entry costs have been measured.

Should investors consider Florence, KS?

Florence, KS clocks in at an investability rating of 5.0/5, with median home values near $63K and average rents around $855/mo. That combination puts it in the durable tier for investor interest.

Can investors hit the 1% rule in Florence, KS?

With rents of $855/mo on $63K homes, Florence, KS close to the 1% rule for most properties. The actual rent-to-price ratio is 1.37%.

What approach is best for Florence, KS real estate?

Florence, KS investors pursuing value-add and BRRRR deals. The underlying economics ($63K prices, $855/mo rents) make it a reasonable choice.

You know 66851 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 66851 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

Compare Plans
🤖

AI Market Advisor

Ask questions about investing in 66851 (Florence)

Loading...

Community Ratings

What people who’ve spent time here actually say. Not paid reviews.

Be the first to rate 66851 (Florence, KS).

It takes 30 seconds. No signup. Your rating helps everyone who comes here after you.