Real Estate Investing in Naples, Florida (34104)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Collier County • Population: 25,873 • Data updated: September 2026

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Should you buy in 34104 (Naples, FL)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (56/100)

Mixed — home prices are stretched relative to local incomes. Run the math on your specific situation.

📈 For Investors
MIXED
3.0 / 5 (52/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • High vacancy: 29.4% of homes vacant — above national norms.

What’s happening in Naples, FL (34104)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

4.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $350,338
Avg Monthly Rent $2,272
1% Rule ✗ Does Not Meet
Median Income $67,932
% Renters 31.4%

Market Analysis: 34104 Naples

This part of Collier County is not an easy win. The 34104 ZIP comes in at softness in key indicators, and the playbook that works in cleaner markets often stalls here.

Rent of $2,272/mo on a $350K basis reads well until vacancy, delinquency, and capex enter the model. The honest cap rate in 34104 sits below the stated 0.0% once reality is priced in.

The gap between 34104 and stronger Naples ZIPs is not closing quickly. Investors should weight long-horizon assumptions accordingly.

Meanwhile, 25,873 residents fill the ZIP, renter turnover runs higher than neighboring postal codes and delinquency risk is a real line item rather than a theoretical one.

New investors are better served looking at Naples's stable or hybrid ZIPs before stepping into 34104. The learning curve here is expensive when the lesson is wrong.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Naples:

B Good
Buy Confidence Score: 70/100
Affordability
10/25
Appreciation
22/25
Stability
13/20
Timing
10/15
Rental backup
15/15
Affordability
Expensive
Homes cost 5.2× the median income
Value Trend
Declining (-2.1%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $2,272/mo if you need to move
Market Conditions
COOL
More inventory, negotiating room for buyers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
❄️
COOL MARKET
Naples-Marco Island, FL Metro Area
More inventory, negotiating room for buyers
121 days
Average time to sell
Slow
4.5%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Naples-Marco Island, FL metro data
🏠

Property Strategy for 34104

Which property type performs best in this market?

Best for Cash Flow
1BR
7.5% cap rate
Best for Appreciation
1BR
+10.6% 5yr CAGR
Best Overall Value
2BR
$142,137/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
1BR $172,114 $1,790 7.5% +10.6% $172,114
2BR $284,274 $1,980 5.0% +8.6% $142,137
3BR $456,866 $2,570 4.1% +8.6% $152,289
4BR $720,485 $2,800 2.8% +10.0% $180,121

Market Trends

Home Value History (with trend line)

$424K$365K$306K$247K$187K$128KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$2,515$2,326$2,137$1,949$1,760$1,571Apr 2021Dec 2023Jul 2026

📊 How Does 34104 Compare?

Metric 34104 Naples Naples-Marco Island, FL Florida
Home Value $350,338 $595,849 N/A $374,697
5-Year CAGR 5.0% 5.0% N/A 7.4%
Avg Rent $2,272 $3,517 N/A -
Cap Rate 5.1% 4.2% - -
💡 Why Invest in 34104? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 34104 (Naples, FL). Anonymous, moderated, never written by AI.

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Property managers serving Collier County

Manage rentals here? List your business →

Equity Property Management LLC manages apartments and offers services related to construction, tax credits, and investor relations. summary from their website

Small multifamily
Unclaimed — is this your business? Claim it free

Sandcastle Community Management offers HOA and Condominium Management, professional maintenance, financial solutions, and real estate services in Florida, including Naples, Fort Myers, and Bonita Spri summary from their website

HOA
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BZG International is a full-service Real Estate Brokerage Firm in Miami, FL, specializing in selling and leasing properties throughout South Florida, representing sellers, buyers, landlords, and tenan summary from their website

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Listings are shown for convenience — Repit doesn’t endorse or vet these companies. Ratings shown come only from email-verified visitors.

Investability
Good
Cap Rate
5.1%
Fair
5yr Growth
+5.0%
Moderate

📊 Market Snapshot

Home Value $350,338
Monthly Rent $2,272
Price-to-Rent 12.9:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 7.8%
Cap Rate 5.1%
5-Year IRR 10.1%

📈 Home Appreciation

1-Year -2.1% ▼
3-Year CAGR -4.4% ▼
5-Year CAGR +5.0% ▲
10-Year CAGR +4.7% ▲

🏠 Rent Trends

1-Year -0.4% ▼
3-Year CAGR -0.4% ▼
5-Year CAGR +2.5% ▲
Negative Leverage — IRR / Tax Play Cap Rate: 5.1%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (5.1%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
29.4%
Elevated risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+5.0%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 34104

Population: 25,873

💰 Median Household Income
$67,932
This area
$67,932
State
$70,737
USA
$74,580
🏠 Renter Occupied
31.4%
This area
31.4%
State
29.9%
USA
34.0%
💼 Unemployment Rate
2.3%
This area
2.3%
State
-18.0%
USA
3.7%
🎓 College Educated
32.7%
This area
32.7%
State
4.7%
USA
33.7%
👤 Median Age
50.8 years
This area
50.8 years
State
16.0 years
USA
38.9 years
🏚️ Vacancy Rate
29.4%
This area
29.4%
State
17.2%
USA
10.5%
👥 Population by Ethnicity
White 76.1%
Other/Mixed 18.4%
Hispanic/Latino 15.4%
Black/African American 3.5%
Asian 1.9%
👶 Under 18
19.5%
This area
19.5%
USA
22.0%
👴 65 and Over
34.8%
This area
34.8%
USA
17.3%
📊 Poverty Rate
11.0%
This area
11.0%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 34104

B Avg School Grade
10 Schools
24.4:1 Avg Class Size
$15,281 Avg Per Pupil

Schools in This ZIP Code

A Very Good

CALUSA PARK ELEMENTARY SCHOOL

📚 Pre-K – 05 Elementary
👥
679 Students
👨‍🏫
14.1:1 Class Size
💰
$15,281 Per Student
B+ Above Average

GULF COAST CHARTER ACADEMY SOUTH

📚 K – 08 School Charter
👥
679 Students
👨‍🏫
16.6:1 Class Size
💰
$15,281 Per Student
B+ Above Average

THE PHOENIX PROGRAM NAPLES

📚 04 – 12 High School
👥
155 Students
👨‍🏫
11.9:1 Class Size
💰
$15,281 Per Student
B Good

EAST NAPLES MIDDLE SCHOOL

📚 06 – 08 Middle
👥
850 Students
👨‍🏫
20.8:1 Class Size
💰
$15,281 Per Student
B Good

NEW BEGINNINGS - NAPLES

📚 02 – 08 School
👥
33 Students
👨‍🏫
5.5:1 Class Size
💰
$15,281 Per Student
B Good

LORENZO WALKER TECHNICAL HIGH SCHOOL

📚 09 – 12 High School
👥
583 Students
👨‍🏫
25.4:1 Class Size
💰
$15,281 Per Student
C+ Average

MASON CLASSICAL ACADEMY

📚 K – 12 K-12 Charter
👥
1,488 Students
👨‍🏫
20.1:1 Class Size
💰
$15,281 Per Student
C+ Average

LORENZO WALKER TECHNICAL COLLEGE

📚 09 – 12 High School Limited Data
💰
$15,281 Per Student
C+ Average

ECOLLIER ACADEMY

📚 K – 12 K-12 Limited Data
👥
2 Students
💰
$15,281 Per Student
C Below Average

BEACON HIGH SCHOOL

📚 09 – 12 High School
👥
243 Students
👨‍🏫
81.0:1 Class Size
💰
$15,281 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

3 Nearby 420 Off-Campus Students
C+
Lorenzo Walker Technical College
767 students · 1.6 mi
C
Ave Maria School of Law
273 students · 6.2 mi
C
Cozmo Beauty School
68 students · 12.5 mi

Frequently Asked Questions

How strong is Naples, FL for real estate investors?

Naples, FL scores 3.0/5 for investability. Home values sit at $350K and rents near $2,272/mo, which keeps the rent-to-price ratio in reasonable territory for buy-and-hold investors.

How much rent can I charge in Naples, FL?

Rents in Naples, FL run near $2,272/mo. Compared with median home prices of $350K that produces solid gross yields for typical rentals.

Is Naples, FL better for rentals, flips, or BRRRR?

For Naples, FL, careful cash-flow rentals with hands-on management is the standard investor playbook. The market structure makes it a reasonable default approach.

Can I live-in-and-rent in Naples, FL?

The house hack math a challenging in Naples, FL. Owner-occupant buyers benefit from the $2,272/mo rents and $350K home values.

What are home prices like in Naples, FL?

The median home value in Naples, FL is roughly $350K. That puts it reasonable relative to the FL statewide average.

You know 34104 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 34104 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 34104 ranks in Naples-Marco Island, FL

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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