Real Estate Investing in Williamsburg, Virginia (23185)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Williamsburg City • Population: 54,411 • Data updated: September 2026

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Should you buy in 23185 (Williamsburg, VA)? Our answer, based on the numbers below.

🏠 For Homebuyers
CAUTION
Grade D (52/100)

Proceed carefully. Weak appreciation or affordability makes this a harder case for most buyers.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • High vacancy: 16.0% of homes vacant — above national norms.

What’s happening in Williamsburg, VA (23185)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $468,395
Avg Monthly Rent $2,089
1% Rule ✗ Does Not Meet
Median Income $98,713
% Renters 27.6%

Market Analysis: 23185 Williamsburg

From a cash-flow lens, ZIP 23185 has challenges — vacancy pressure, softer price growth, and tenant stability concerns sit alongside the $468K median. It rewards specialists, not generalists.

The 23185 ZIP can work — but only with a tight operating hand. Remote landlords and passive investors tend to struggle here more than the underwriting suggests.

In the broader VA picture, 23185 is a reminder that not every low-priced ZIP is a value-add opportunity — some are simply distressed, and the difference matters.

A solid renter share of 28% in 23185 is not, on its own, a problem — but paired with below-average income and high mobility, it changes the operating playbook.

Distressed ZIPs reward experience. sturdy returns are possible in 23185, but they flow to investors who already understand how to operate in soft markets.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Williamsburg:

C+ Average
Buy Confidence Score: 69/100
Affordability
10/25
Appreciation
22/25
Stability
14/20
Timing
8/15
Rental backup
15/15
Affordability
Moderate
Homes cost 4.7× the median income
Value Trend
Rising (+5.0%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $2,089/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
🏠

Property Strategy for 23185

Which property type performs best in this market?

Best for Cash Flow
1BR
5.5% cap rate
Best for Appreciation
2BR
+8.3% 5yr CAGR
Best Overall Value
2BR
$131,174/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
1BR $209,468 $1,590 5.5% +3.4% $209,468
2BR $262,349 $1,800 4.9% +8.3% $131,174
3BR $397,886 $2,500 4.5% +6.9% $132,629
4BR $565,273 $2,940 3.7% +7.2% $141,318
5BR $709,610 +7.8% $141,922

Market Trends

Home Value History (with trend line)

$484K$438K$391K$345K$298K$251KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$2,177$1,959$1,740$1,522$1,303$1,085Jul 2016Jul 2021Jul 2026

📊 How Does 23185 Compare?

Metric 23185 Williamsburg Virginia
Home Value $468,395 $472,500 $403,170
5-Year CAGR 6.0% 5.7% 6.4%
Avg Rent $2,089 $2,080 -
Cap Rate 3.5% 3.4% -
💡 Why Invest in 23185? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 23185 (Williamsburg, VA). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
3.5%
Low
5yr Growth
+6.0%
Moderate

📊 Market Snapshot

Home Value $468,395
Monthly Rent $2,089
Price-to-Rent 18.7:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 5.4%
Cap Rate 3.5%
5-Year IRR 9.5%

📈 Home Appreciation

1-Year +5.0% ▲
3-Year CAGR +4.5% ▲
5-Year CAGR +6.0% ▲
10-Year CAGR +4.8% ▲

🏠 Rent Trends

1-Year +9.9% ▲
3-Year CAGR +5.3% ▲
5-Year CAGR +7.2% ▲
Negative Leverage — IRR / Tax Play Cap Rate: 3.5%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (3.5%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
16.0%
Elevated risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+6.0%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 23185

Population: 54,411

💰 Median Household Income
$98,713
This area
$98,713
State
$80,295
USA
$74,580
🏠 Renter Occupied
27.6%
This area
27.6%
State
25.7%
USA
34.0%
💼 Unemployment Rate
2.8%
This area
2.8%
State
-18.5%
USA
3.7%
🎓 College Educated
52.2%
This area
52.2%
State
4.0%
USA
33.7%
👤 Median Age
40.3 years
This area
40.3 years
State
9.9 years
USA
38.9 years
🏚️ Vacancy Rate
16.0%
This area
16.0%
State
16.4%
USA
10.5%
👥 Population by Ethnicity
White 72.6%
Black/African American 12.9%
Other/Mixed 10.6%
Hispanic/Latino 6.7%
Asian 3.9%
👶 Under 18
17.7%
This area
17.7%
USA
22.0%
👴 65 and Over
22.2%
This area
22.2%
USA
17.3%
📊 Poverty Rate
3.6%
This area
3.6%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 23185

B+ Avg School Grade
9 Schools
13.1:1 Avg Class Size
$14,664 Avg Per Pupil

Schools in This ZIP Code

A Very Good

Clara Byrd Baker Elementary

📚 Pre-K – 05 Elementary
👥
495 Students
👨‍🏫
11.7:1 Class Size
💰
$14,988 Per Student
A Very Good

James River Elementary

📚 K – 05 Elementary
👥
445 Students
👨‍🏫
11.7:1 Class Size
💰
$14,988 Per Student
A Very Good

Queens Lake Middle

📚 06 – 08 Middle
👥
567 Students
👨‍🏫
4.6:1 Class Size
💰
$14,125 Per Student
A Very Good

Berkeley Middle

📚 06 – 08 Middle
👥
665 Students
👨‍🏫
14.8:1 Class Size
💰
$14,988 Per Student
A Very Good

James Blair Middle

📚 06 – 08 Middle
👥
519 Students
👨‍🏫
12.8:1 Class Size
💰
$14,988 Per Student
A Very Good

Matthew Whaley Elementary

📚 K – 05 Elementary
👥
453 Students
👨‍🏫
13.2:1 Class Size
💰
$14,988 Per Student
B+ Above Average

Waller Mill Elementary

📚 K – 05 Elementary
👥
360 Students
👨‍🏫
17.1:1 Class Size
💰
$14,125 Per Student
B Good

Magruder Elementary

📚 K – 05 Elementary
👥
653 Students
👨‍🏫
19.2:1 Class Size
💰
$14,125 Per Student
C Below Average

Middle Peninsula Juvenile Detention Home

📚 Grade N Elementary Limited Data
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

4 Nearby
A
William & Mary
9,762 students · 1.8 mi
D
Tomorrow's Image Barber And Beauty Academy of Virginia
18 students · 11.8 mi
C
Centura College-Newport News
210 students · 12.0 mi
D
Empire Beauty School-Newport News
78 students · 13.7 mi

Frequently Asked Questions

What is the best play in Williamsburg, VA?

A careful cash-flow rentals with hands-on management strategy Williamsburg, VA best. The market produces even-keeled results for that approach at the $468K price point.

What are vacancy rates like in Williamsburg, VA?

Rental vacancy in Williamsburg, VA is elevated. Investors should budget normal turnover but not chronic empty units.

How does Williamsburg, VA rate as a rental market?

Yes - Williamsburg, VA a 3.0/5 investability score. With $468K home prices against $2,089/mo monthly rent, the market delivers a reasonable entry point for new investors.

Does house hacking work in Williamsburg, VA?

House hacking in Williamsburg, VA is a challenging. With home values around $468K and rents at $2,089/mo, owner-occupants can offset a meaningful share of PITI.

What is it like being a landlord in Williamsburg, VA?

Williamsburg, VA operates under VA law, which is landlord-friendly overall for landlords. Expect steady treatment in typical lease and eviction cases.

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How 23185 ranks in Virginia Beach-Norfolk-Newport News, VA-NC

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