Real Estate Investing in Potomac, Maryland (20854)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Montgomery County • Population: 49,694 • Data updated: September 2026

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Should you buy in 20854 (Potomac, MD)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (61/100)

Mixed — home prices are stretched relative to local incomes. Run the math on your specific situation.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in Potomac, MD (20854)?

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3.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $1,287,709
Avg Monthly Rent $4,589
1% Rule ✗ Does Not Meet
Median Income $241,697
% Renters 10.1%

Market Analysis: 20854 Potomac

Not every below-median market is a bargain. Potomac's 20854 ZIP registers signals that favor experienced operators who can absorb the risk $1.3M pricing implies.

Rent of $4,589/mo on a $1.3M basis reads well until vacancy, delinquency, and capex enter the model. The honest cap rate in 20854 sits below the stated 0.0% once reality is priced in.

Nearby ZIPs in Potomac have seen price recovery that 20854 has not matched. Montgomery County data supports the view that the spread is structural rather than temporary.

A resilient renter share of 10% in 20854 is not, on its own, a problem — but paired with below-average income and high mobility, it changes the operating playbook.

appears to the ZIP is not uninvestable, but it is unforgiving. Section 8 landlords, local operators, and specialized value-add funds are the investor types that tend to succeed.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Potomac:

C+ Average
Buy Confidence Score: 64/100
Affordability
10/25
Appreciation
18/25
Stability
13/20
Timing
8/15
Rental backup
15/15
Affordability
Expensive
Homes cost 5.3× the median income
Value Trend
Stable (+2.1%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $4,589/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
🏠

Property Strategy for 20854

Which property type performs best in this market?

Best for Cash Flow
3BR
3.6% cap rate
Best for Appreciation
5BR
+6.9% 5yr CAGR
Best Overall Value
3BR
$285,744/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $904,248 $3,370 2.7% +5.0% $452,124
3BR $857,233 $4,250 3.6% +4.9% $285,744
4BR $1,160,654 $5,000 3.1% +6.1% $290,163
5BR $1,614,589 +6.9% $322,918

Market Trends

Home Value History (with trend line)

$1.4M$1.2M$1.1M$1.0M$906K$793KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$4,684$4,409$4,133$3,858$3,582$3,307Nov 2021Mar 2024Jul 2026

📊 How Does 20854 Compare?

Metric 20854 Potomac Maryland
Home Value $1,287,709 $1,287,709 $424,997
5-Year CAGR 3.9% 3.9% 4.9%
Avg Rent $4,589 $4,589 -
Cap Rate 2.8% 2.8% -
💡 Why Invest in 20854? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 20854 (Potomac, MD). Anonymous, moderated, never written by AI.

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Property managers serving Montgomery County

Manage rentals here? List your business →

American Community Management provides community association management and HOA services across Maryland, Virginia, and D.C. summary from their website

HOA
Unclaimed — is this your business? Claim it free

Iko Community Management provides HOA and community association management services in Columbia, MD and Suburban Maryland. summary from their website

HOA
Unclaimed — is this your business? Claim it free

Melan Property Management delivers proactive property management solutions for multifamily and commercial real estate across Maryland, Washington D.C., and Miami. summary from their website

Small multifamilyCommercial
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Listings are shown for convenience — Repit doesn’t endorse or vet these companies. Ratings shown come only from email-verified visitors.

Investability
Good
Cap Rate
2.8%
Low
5yr Growth
+3.9%
Moderate

📊 Market Snapshot

Home Value $1,287,709
Monthly Rent $4,589
Price-to-Rent 23.4:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.3%
Cap Rate 2.8%
5-Year IRR 6.7%

📈 Home Appreciation

1-Year +2.1% ▲
3-Year CAGR +3.3% ▲
5-Year CAGR +3.9% ▲
10-Year CAGR +3.7% ▲

🏠 Rent Trends

1-Year +4.9% ▲
3-Year CAGR +5.4% ▲
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.8%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.8%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
2.9%
Low risk
Landlord Climate
4.0/5
Friendly
Value Trend (5yr)
+3.9%
Stable
Eviction process: Moderate Rent control: Moderate

Demographics in 20854

Population: 49,694

💰 Median Household Income
$241,697
This area
$241,697
State
$107,932
USA
$74,580
🏠 Renter Occupied
10.1%
This area
10.1%
State
23.8%
USA
34.0%
💼 Unemployment Rate
2.1%
This area
2.1%
State
-20.0%
USA
3.7%
🎓 College Educated
85.7%
This area
85.7%
State
10.6%
USA
33.7%
👤 Median Age
48.1 years
This area
48.1 years
State
1.9 years
USA
38.9 years
🏚️ Vacancy Rate
2.9%
This area
2.9%
State
11.4%
USA
10.5%
👥 Population by Ethnicity
White 64.1%
Asian 21.5%
Other/Mixed 9.5%
Hispanic/Latino 6.0%
Black/African American 4.8%
👶 Under 18
24.0%
This area
24.0%
USA
22.0%
👴 65 and Over
23.0%
This area
23.0%
USA
17.3%
📊 Poverty Rate
1.5%
This area
1.5%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 20854

A Avg School Grade
9 Schools
16.0:1 Avg Class Size
$20,473 Avg Per Pupil

Schools in This ZIP Code

A+ Excellent

Cold Spring Elementary

📚 K – 05 Elementary
👥
335 Students
👨‍🏫
15.0:1 Class Size
💰
$20,473 Per Student
A+ Excellent

Wayside Elementary

📚 Pre-K – 05 Elementary
👥
470 Students
👨‍🏫
13.4:1 Class Size
💰
$20,473 Per Student
A Very Good

Bells Mill Elementary

📚 Pre-K – 05 Elementary
👥
591 Students
👨‍🏫
16.5:1 Class Size
💰
$20,473 Per Student
A Very Good

Beverly Farms Elementary

📚 K – 05 Elementary
👥
561 Students
👨‍🏫
16.8:1 Class Size
💰
$20,473 Per Student
A Very Good

Potomac Elementary

📚 K – 05 Elementary
👥
435 Students
👨‍🏫
17.3:1 Class Size
💰
$20,473 Per Student
A Very Good

Ritchie Park Elementary

📚 K – 05 Elementary
👥
361 Students
👨‍🏫
15.8:1 Class Size
💰
$20,473 Per Student
A Very Good

Cabin John Middle

📚 06 – 08 Middle
👥
974 Students
👨‍🏫
15.9:1 Class Size
💰
$20,473 Per Student
A Very Good

Herbert Hoover Middle

📚 06 – 08 Middle
👥
926 Students
👨‍🏫
16.0:1 Class Size
💰
$20,473 Per Student
B+ Above Average

Winston Churchill High

📚 09 – 12 High School
👥
2,203 Students
👨‍🏫
17.8:1 Class Size
💰
$20,473 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

8 Nearby 3,271 Off-Campus Students
C+
Montgomery College
17,780 students · 5.6 mi
C+
Avi Career Training
74 students · 5.8 mi
C
SANS Technology Institute
1,771 students · 6.0 mi
C
Hair Expressions Academy
79 students · 6.0 mi
C
Omega Studios' School of Applied Recording Arts & Sciences
74 students · 6.2 mi
C
Columbia College
239 students · 7.5 mi
C
American Massage & Bodywork Institute
105 students · 7.6 mi
C
Paul Mitchell the School-Tysons Corner
94 students · 8.1 mi

Investor Insight: With 3,271 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

What do landlords charge for rent in Potomac, MD?

Potomac, MD rentals go for roughly $4,589/mo a month. That puts gross yield in solid territory relative to $1.3M acquisition costs.

What approach is best for Potomac, MD real estate?

Investors usually favor careful cash-flow rentals with hands-on management in Potomac, MD. With home values at $1.3M and rents near $4,589/mo, other strategies can work but produce measured rather than outsized returns.

What kind of market is Potomac, MD for investors?

Potomac, MD clocks in at an investability rating of 3.0/5, with median home values near $1.3M and average rents around $4,589/mo. That combination puts it in the healthy tier for investor interest.

How landlord-friendly is Potomac, MD?

Rental owners in Potomac, MD deal with a landlord-friendly legal framework. Most standard eviction processes run on reasonable timelines.

Do rentals sit vacant long in Potomac, MD?

Potomac, MD carries elevated vacancy risk. Expect steady absorption at market rents of $4,589/mo.

You know 20854 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 20854 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 20854 ranks in Washington-Arlington-Alexandria, DC-VA-MD-WV

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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