Real Estate Investing in Willamina, Oregon (97396)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Yamhill County • Population: 3,447 • Data updated: September 2026

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Should you buy in 97396 (Willamina, OR)? Our answer, based on the numbers below.

🏠 For Homebuyers
CAUTION
Grade D (44/100)

Proceed carefully. Weak appreciation or affordability makes this a harder case for most buyers.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • Elevated vacancy: 10.6% vacancy may signal weakening demand.

• Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.

What’s happening in Willamina, OR (97396)?

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3.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $365,327
Avg Monthly Rent $1,620
1% Rule ✗ Does Not Meet
Median Income $49,880
% Renters 29.9%

Market Analysis: 97396 Willamina

On balance, ZIP 97396 has challenges — vacancy pressure, softer price growth, and tenant stability concerns sit alongside the $365K median. It rewards specialists, not generalists.

If the plan assumes clean turnover, on-time rent, and low maintenance on a $365K asset, 97396 is the wrong submarket. If the plan prices in friction, the yield can still work.

Statewide comparisons place 97396 among OR's softer markets. That context does not make the ZIP uninvestable, but it does raise the bar for due diligence.

Demographically, 97396 is a market where tenant selection matters more than unit finishes. Operators who understand that tend to do fine; those who do not tend to learn why the ZIP trades at a discount.

The right play in 97396 usually involves deep tenant screening, aggressive delinquency response, and a conservative capex buffer. Anything less, and the discount can turn into a trap.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Willamina:

C Below Average
Buy Confidence Score: 53/100
Affordability
5/25
Appreciation
18/25
Stability
7/20
Timing
8/15
Rental backup
15/15
Affordability
Expensive
Homes cost 7.3× the median income
Value Trend
Rising (+3.3%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,620/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: This market may be challenging for buyers. Consider your timing and budget carefully.
🏠

Property Strategy for 97396

Which property type performs best in this market?

Best for Cash Flow
4BR
5.1% cap rate
Best for Appreciation
3BR
+6.7% 5yr CAGR
Best Overall Value
4BR
$102,848/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $283,134 $1,800 4.6% +5.5% $141,567
3BR $354,359 $2,470 5.0% +6.7% $118,120
4BR $411,392 $2,900 5.1% +5.3% $102,848

Market Trends

Home Value History (with trend line)

$385K$328K$270K$213K$156K$98KJul 2006Jul 2016Jul 2026

📊 How Does 97396 Compare?

Metric 97396 Willamina Oregon
Home Value $365,327 $365,327 $493,884
5-Year CAGR 3.7% 3.7% 4.9%
Avg Rent $1,620 $1,620 -
Cap Rate 3.5% 3.5% -
💡 Why Invest in 97396? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 97396 (Willamina, OR). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
3.5%
Low
5yr Growth
+3.7%
Moderate

📊 Market Snapshot

Home Value $365,327
Monthly Rent $1,620
Price-to-Rent 18.8:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 5.3%
Cap Rate 3.5%
5-Year IRR 7.2%

📈 Home Appreciation

1-Year +3.3% ▲
3-Year CAGR +2.2% ▲
5-Year CAGR +3.7% ▲
10-Year CAGR +8.3% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 3.5%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (3.5%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
10.6%
Moderate risk
Landlord Climate
4.0/5
Friendly
Value Trend (5yr)
+3.7%
Stable
Eviction process: Fast Rent control: Unfavorable

Demographics in 97396

Population: 3,447

💰 Median Household Income
$49,880
This area
$49,880
State
$71,325
USA
$74,580
🏠 Renter Occupied
29.9%
This area
29.9%
State
28.8%
USA
34.0%
💼 Unemployment Rate
2.6%
This area
2.6%
State
-6.1%
USA
3.7%
🎓 College Educated
9.7%
This area
9.7%
State
13.8%
USA
33.7%
👤 Median Age
41.4 years
This area
41.4 years
State
31.5 years
USA
38.9 years
🏚️ Vacancy Rate
10.6%
This area
10.6%
State
17.2%
USA
10.5%
👥 Population by Ethnicity
White 87.0%
Other/Mixed 12.8%
Hispanic/Latino 4.0%
Asian 0.2%
Black/African American 0.1%
👶 Under 18
18.3%
This area
18.3%
USA
22.0%
👴 65 and Over
14.4%
This area
14.4%
USA
17.3%
📊 Poverty Rate
7.6%
This area
7.6%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 97396

B+ Avg School Grade
3 Schools
16.8:1 Avg Class Size
$16,274 Avg Per Pupil

Schools in This ZIP Code

B+ Above Average

Willamina Elementary School

📚 K – 05 Elementary
👥
371 Students
👨‍🏫
16.3:1 Class Size
💰
$16,274 Per Student
B+ Above Average

Willamina Middle School

📚 06 – 08 Middle
👥
188 Students
👨‍🏫
14.5:1 Class Size
💰
$16,274 Per Student
B Good

Willamina High School

📚 09 – 12 High School
👥
313 Students
👨‍🏫
19.6:1 Class Size
💰
$16,274 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

Frequently Asked Questions

How do experienced investors play Willamina, OR?

A careful cash-flow rentals with hands-on management strategy Willamina, OR best. The market produces even-keeled results for that approach at the $365K price point.

What kind of tenants rent in Willamina, OR?

Willamina, OR draws a reliable base of working renters. Demand at the $1,620/mo rent level is reasonable for standard single-family and small multi rentals.

Is Willamina, OR a good market for buy-and-hold investors?

Yes - Willamina, OR a 3.0/5 investability score. With $365K home prices against $1,620/mo monthly rent, the market delivers a reasonable entry point for new investors.

How strict are landlord regulations in Willamina, OR?

Landlord-friendliness in Willamina, OR is landlord-friendly. Eviction timelines and lease enforcement are considered reasonable by most property managers.

How much is rent in Willamina, OR?

Expect rents around $1,620/mo per month in Willamina, OR. With home values at $365K, the yield math works out to reasonable levels for rental investors.

You know 97396 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 97396 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 97396 ranks in Portland-Vancouver-Hillsboro, OR-WA

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Cash Flow → Appreciation → Affordable →
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