Real Estate Investing in Goleta, California (93117)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Santa Barbara County • Population: 52,225 • Data updated: September 2026

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Should you buy in 93117 (Goleta, CA)? Our answer, based on the numbers below.

🏠 For Homebuyers
CAUTION
Grade D (47/100)

Proceed carefully. Weak appreciation or affordability makes this a harder case for most buyers.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
2 flags
  • Tenant-protective state: Landlord rating 1.0/5 — slower evictions, more regulations.
  • High price-to-rent: Price-to-rent ratio 29.9 — hard to cash-flow at these prices.

What’s happening in Goleta, CA (93117)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $1,377,709
Avg Monthly Rent $3,845
1% Rule ✗ Does Not Meet
Median Income $79,553
% Renters 61.9%

Market Analysis: 93117 Goleta

ZIP 93117 inside Santa Barbara County looks affordable on the surface — median value of $1.4M — but the discount exists for reasons that a careful buyer should understand before committing.

If the plan assumes clean turnover, on-time rent, and low maintenance on a $1.4M asset, 93117 is the wrong submarket. If the plan prices in friction, the yield can still work.

The gap between 93117 and stronger Goleta ZIPs is not closing quickly. Investors should weight long-horizon assumptions accordingly.

The demographic picture in 93117 includes headwinds that any investor should price in. Income distribution skews lower than Goleta averages, and tenant stability requires active management.

Experienced landlords with local relationships tend to find 93117 workable. Turnkey investors from out of state usually find the numbers do not hold up in practice.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Goleta:

C Below Average
Buy Confidence Score: 59/100
Affordability
0/25
Appreciation
22/25
Stability
14/20
Timing
8/15
Rental backup
15/15
Affordability
Expensive
Homes cost 17.3× the median income
Value Trend
Stable (+0.5%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $3,845/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: This market may be challenging for buyers. Consider your timing and budget carefully.
⚖️
BALANCED MARKET
Santa Maria-Santa Barbara, CA Metro Area
Even conditions for buyers and sellers
45 days
Average time to sell
Average
7.4%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Santa Maria-Santa Barbara, CA metro data
🏠

Property Strategy for 93117

Which property type performs best in this market?

Best for Cash Flow
1BR
3.7% cap rate
Best for Appreciation
5BR
+9.2% 5yr CAGR
Best Overall Value
5BR
$356,794/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
1BR $594,759 $3,030 3.7% +5.2% $594,759
2BR $798,817 $3,450 3.1% +5.3% $399,408
3BR $1,352,488 $4,500 2.4% +8.2% $450,829
4BR $1,568,097 $5,130 2.4% +8.8% $392,024
5BR $1,783,971 +9.2% $356,794

Market Trends

Home Value History (with trend line)

$1.5M$1.3M$1.1M$866K$658K$449KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$4,737$4,517$4,297$4,077$3,857$3,637May 2022Jun 2024Jul 2026

📊 How Does 93117 Compare?

Metric 93117 Goleta Santa Maria-Santa Barbara, CA California
Home Value $1,377,709 $1,377,709 N/A $761,003
5-Year CAGR 5.3% 5.3% N/A 5.7%
Avg Rent $3,845 $3,845 N/A -
Cap Rate 2.2% 2.2% - -
💡 Why Invest in 93117? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

62% of households rent in this area, creating consistent tenant demand for landlords.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 93117 (Goleta, CA). Anonymous, moderated, never written by AI.

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Property managers serving Santa Barbara County

Manage rentals here? List your business →

Plus Property Management offers services for owners and tenants with available rentals in Santa Maria, Santa Barbara, Santa Ynez Valley, Lompoc, and Arroyo Grande. summary from their website

Unclaimed — is this your business? Claim it free

Sierra Property Management offers residential, student housing, commercial & storage rental property management services in Santa Barbara. summary from their website

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Unclaimed — is this your business? Claim it free

Listings are shown for convenience — Repit doesn’t endorse or vet these companies. Ratings shown come only from email-verified visitors.

Investability
Good
Cap Rate
2.2%
Low
5yr Growth
+5.3%
Moderate

📊 Market Snapshot

Home Value $1,377,709
Monthly Rent $3,845
Price-to-Rent 29.9:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 3.4%
Cap Rate 2.2%
5-Year IRR 7.5%

📈 Home Appreciation

1-Year +0.5% ▲
3-Year CAGR +1.3% ▲
5-Year CAGR +5.3% ▲
10-Year CAGR +5.4% ▲

🏠 Rent Trends

1-Year -17.2% ▼
3-Year CAGR -2.8% ▼
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.2%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.2%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
6.3%
Low risk
Landlord Climate
1.0/5
Protective
Value Trend (5yr)
+5.3%
Stable
Eviction process: Very Slow Rent control: Unfavorable

Demographics in 93117

Population: 52,225

💰 Median Household Income
$79,553
This area
$79,553
State
$94,164
USA
$74,580
🏠 Renter Occupied
61.9%
This area
61.9%
State
39.3%
USA
34.0%
💼 Unemployment Rate
5.7%
This area
5.7%
State
-16.6%
USA
3.7%
🎓 College Educated
51.6%
This area
51.6%
State
7.7%
USA
33.7%
👤 Median Age
23.0 years
This area
23.0 years
State
9.6 years
USA
38.9 years
🏚️ Vacancy Rate
6.3%
This area
6.3%
State
15.3%
USA
10.5%
👥 Population by Ethnicity
White 57.3%
Other/Mixed 25.0%
Hispanic/Latino 19.9%
Asian 14.5%
Black/African American 3.2%
👶 Under 18
13.8%
This area
13.8%
USA
22.0%
👴 65 and Over
9.2%
This area
9.2%
USA
17.3%
📊 Poverty Rate
6.2%
This area
6.2%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 93117

B+ Avg School Grade
9 Schools
19.4:1 Avg Class Size
$28,396 Avg Per Pupil

Schools in This ZIP Code

A Very Good

Vista de Las Cruces

📚 K – 08 School
👥
61 Students
👨‍🏫
12.2:1 Class Size
💰
$80,714 Per Student
A Very Good

Brandon Elementary

📚 K – 06 School
👥
443 Students
👨‍🏫
21.1:1 Class Size
💰
$23,097 Per Student
A Very Good

Ellwood Elementary

📚 K – 06 School
👥
327 Students
👨‍🏫
19.2:1 Class Size
💰
$23,097 Per Student
A Very Good

Isla Vista Elementary

📚 K – 06 School
👥
433 Students
👨‍🏫
20.6:1 Class Size
💰
$23,097 Per Student
A Very Good

Kellogg Elementary

📚 K – 06 School
👥
395 Students
👨‍🏫
18.8:1 Class Size
💰
$23,097 Per Student
A Very Good

La Patera Elementary

📚 K – 06 School
👥
386 Students
👨‍🏫
18.4:1 Class Size
💰
$23,097 Per Student
B+ Above Average

Goleta Valley Junior High

📚 07 – 08 Middle
👥
736 Students
👨‍🏫
19.6:1 Class Size
💰
$19,787 Per Student
C+ Average

Santa Barbara Charter

📚 K – 08 School Charter
👥
290 Students
👨‍🏫
22.3:1 Class Size
💰
$19,787 Per Student
C+ Average

Dos Pueblos Senior High

📚 09 – 12 High School
👥
2,075 Students
👨‍🏫
22.5:1 Class Size
💰
$19,787 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

1 Nearby 14,180 Off-Campus Students
A
University of California-Santa Barbara
26,068 students · 14.4 mi

Investor Insight: With 14,180 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

What are rental rates like in Goleta, CA?

Rental rates in Goleta, CA average $3,845/mo. Tenant demand and $1.4M home values make the yield look reasonable by investor standards.

How expensive is real estate in Goleta, CA?

Median home price in Goleta, CA is near $1.4M, with a 5-year CAGR of 0.0%. Prices have been predictable and supportive of buy-and-hold strategies.

How quickly do rentals get leased in Goleta, CA?

Vacancy risk in Goleta, CA is elevated. That supports steady cash flow for typical rental holds.

What real estate strategy is ideal for Goleta, CA?

Goleta, CA investors pursuing careful cash-flow rentals with hands-on management. The underlying economics ($1.4M prices, $3,845/mo rents) make it a reasonable choice.

Is Goleta, CA a good market for buy-and-hold investors?

Our data puts Goleta, CA at 3.0/5 for investability. Home prices of $1.4M and rents around $3,845/mo create a solid backdrop for investor activity.

You know 93117 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 93117 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 93117 ranks in Santa Maria-Santa Barbara, CA

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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