Real Estate Investing in Watertown, South Dakota (57201)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Codington County • Population: 26,375 • Data updated: September 2026

☆ Watch this market Free account

Should you buy in 57201 (Watertown, SD)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (63/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
CLEAN

No major risk flags on the data we track.

What’s happening in Watertown, SD (57201)?

Click any question — our AI will research it live from the web and show you sources.

✨ Live AI + Web Search
Want to ask your own questions? Upgrade to Pro for unlimited custom queries.
3.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $326,761
Avg Monthly Rent $1,205
1% Rule ✗ Does Not Meet
Median Income $65,761
% Renters 34.4%

Local Pulse Report

AI-researched developments and news for Watertown, SD (57201). Updated on demand as visitors ask.

✨ AI + Web Search
Growth & development in Watertown, SD (57201) Updated 29 days ago
Watertown is experiencing a mix of new business openings and infrastructure improvements alongside some business closures and state-level job service reductions.
Opportunities
  • Mr. Donuts is scheduled to open its fourth location in Watertown on July 31, 2026. — This provides a new dining option and local employment opportunities. Watertown Current
  • A local food co-op has secured a downtown storefront, aiming to open its physical location. — This expands access to local food options and supports community-driven commerce. Watertown Current
  • Tropical Smoothie Cafe opened in Watertown as part of the new Sinclair Square retail development in mid-2023, alongside a new Lewis Drug and Montgomery's entrance. — This offers new dining and retail choices, enhancing local amenities and convenience. SiouxFalls.Business
  • A new locally owned Mongolian-style restaurant is projected to open in Watertown in fall or winter of 2025, creating 12-15 jobs. — This adds a new culinary option and generates local employment. Watertown Current
  • Prairie Haven Family Homes is a new development in Watertown with homes under construction, offering 2-3 bedroom options starting around $300,000. — This increases housing supply and provides new homeownership opportunities. Zillow, Watertown Development Company
Concerns
  • Marco's Pizza located at 817 Ninth Ave. SE closed suddenly in July 2026, leaving employees frustrated. — This reduces dining options and results in unexpected job losses for employees. Watertown Current
  • The Hardee's fast-food restaurant at the intersection of U.S. Highways 212 and 81 in Watertown closed in November 2023 without notice to employees. — This eliminates a dining option and caused unexpected job losses. Hub City Radio
  • The South Dakota Department of Labor and Regulation eliminated a secretary position in Watertown as part of statewide job service staff cuts in February 2024. — This reduces access to state-provided employment assistance for residents. South Dakota News Watch
Bottom line: Watertown is experiencing growth in retail and housing, but also faces some business closures and reductions in state services.

AI-generated from public web sources. Always verify with official records. Not financial, legal, or investment advice.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Watertown:

C+ Average
Buy Confidence Score: 62/100
Affordability
10/25
Appreciation
18/25
Stability
13/20
Timing
6/15
Rental backup
15/15
Affordability
Moderate
Homes cost 5× the median income
Value Trend
Rising (+3.2%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,205/mo if you need to move
Market Conditions
WARM
Seller-favorable conditions, steady activity
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
☀️
WARM MARKET
Watertown, SD Metro Area
Seller-favorable conditions, steady activity
0 days
Average time to sell
Very Fast
7.9%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Watertown, SD metro data

Market Trends

Home Value History (with trend line)

$347K$314K$281K$249K$216K$183KSep 2015Feb 2021Jul 2026

Rent History (with trend line)

$1,320$1,264$1,209$1,153$1,097$1,041Oct 2025Mar 2026Jul 2026

📊 How Does 57201 Compare?

Metric 57201 Watertown Watertown, SD South Dakota
Home Value $326,761 $326,761 N/A $311,504
5-Year CAGR 4.4% 4.4% N/A 6.8%
Avg Rent $1,205 $1,205 N/A -
Cap Rate 2.9% 2.9% - -
💡 Why Invest in 57201? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
Open the Market Finder →
Free to search · investor plans from $19/mo

Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 57201 (Watertown, SD). Anonymous, moderated, never written by AI.

Do you own or manage rentals in ZIP 57201 (Watertown, SD)?

~25 seconds · no account needed · your report is anonymous

Investability
Good
Cap Rate
2.9%
Low
5yr Growth
+4.4%
Moderate

📉 Market Crash Risk Index

Based on Watertown, SD metro

1/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
1/3
54%
Days Pending
0/2
0 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $326,761
Monthly Rent $1,205
Price-to-Rent 22.6:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.4%
Cap Rate 2.9%
5-Year IRR 7.2%

📈 Home Appreciation

1-Year +3.2% ▲
3-Year CAGR +1.6% ▲
5-Year CAGR +4.4% ▲
10-Year CAGR +4.8% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.9%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (2.9%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
7.6%
Low risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+4.4%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 57201

Population: 26,375

💰 Median Household Income
$65,761
This area
$65,761
State
$68,422
USA
$74,580
🏠 Renter Occupied
34.4%
This area
34.4%
State
23.8%
USA
34.0%
💼 Unemployment Rate
1.1%
This area
1.1%
State
-0.5%
USA
3.7%
🎓 College Educated
20.6%
This area
20.6%
State
17.7%
USA
33.7%
👤 Median Age
39.2 years
This area
39.2 years
State
31.0 years
USA
38.9 years
🏚️ Vacancy Rate
7.6%
This area
7.6%
State
18.9%
USA
10.5%
👥 Population by Ethnicity
White 92.2%
Other/Mixed 6.6%
Hispanic/Latino 1.3%
Black/African American 0.6%
Asian 0.6%
👶 Under 18
23.2%
This area
23.2%
USA
22.0%
👴 65 and Over
18.1%
This area
18.1%
USA
17.3%
📊 Poverty Rate
5.3%
This area
5.3%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 57201

B+ Avg School Grade
11 Schools
13.7:1 Avg Class Size
$12,899 Avg Per Pupil

Schools in This ZIP Code

A Very Good

Waverly-South Shore Elementary - 02

📚 Pre-K – 05 Elementary
👥
113 Students
👨‍🏫
10.2:1 Class Size
💰
$14,187 Per Student
B+ Above Average

McKinley Elementary - 06

📚 Pre-K – 04 Elementary
👥
255 Students
👨‍🏫
11.7:1 Class Size
💰
$12,416 Per Student
B+ Above Average

Watertown Intermediate School - 13

📚 05 – 06 School
👥
556 Students
👨‍🏫
13.3:1 Class Size
💰
$12,416 Per Student
B+ Above Average

Roosevelt Elementary - 08

📚 Pre-K – 04 Elementary
👥
148 Students
👨‍🏫
10.5:1 Class Size
💰
$12,416 Per Student
B+ Above Average

Mellette Elementary - 07

📚 Pre-K – 04 Elementary
👥
235 Students
👨‍🏫
12.3:1 Class Size
💰
$12,416 Per Student
B+ Above Average

Waverly-South Shore High School - 01

📚 09 – 12 High School
👥
90 Students
👨‍🏫
13.5:1 Class Size
💰
$14,187 Per Student
B+ Above Average
👥
60 Students
👨‍🏫
13.8:1 Class Size
💰
$14,187 Per Student
B Good

Jefferson Elementary - 09

📚 Pre-K – 04 Elementary
👥
332 Students
👨‍🏫
17.6:1 Class Size
💰
$12,416 Per Student
B Good

Lincoln Elementary - 05

📚 Pre-K – 04 Elementary
👥
338 Students
👨‍🏫
15.9:1 Class Size
💰
$12,416 Per Student
B Good

Watertown Middle School - 02

📚 07 – 08 Middle
👥
587 Students
👨‍🏫
15.5:1 Class Size
💰
$12,416 Per Student
B Good

Watertown High School - 01

📚 09 – 12 High School
👥
1,222 Students
👨‍🏫
16.9:1 Class Size
💰
$12,416 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

1 Nearby 1,895 Off-Campus Students
C
Lake Area Technical College
2,179 students · 2.2 mi

Investor Insight: With 1,895 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

What is the median home value in Watertown, SD?

Typical homes in Watertown, SD go for around $327K. The 5-year CAGR of 0.0% stable price movement.

How landlord-friendly is Watertown, SD?

The landlord environment in Watertown, SD is landlord-friendly. Statewide rules shape most day-to-day operations for rental owners.

What is the renter demographic in Watertown, SD?

Watertown, SD offers a predictable renter base at the $1,205/mo rent level. Tenant turnover is reasonable for well-managed properties.

Where do rents currently stand in Watertown, SD?

The typical rental in Watertown, SD commands about $1,205/mo monthly. That rent profile consistent cash flow against the $327K purchase basis.

Is Watertown, SD a good place for real estate investing?

Yes - Watertown, SD a 3.0/5 investability score. With $327K home prices against $1,205/mo monthly rent, the market delivers a reasonable entry point for new investors.

You know 57201 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 57201 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

Compare Plans

How 57201 ranks in Watertown, SD

Every ZIP in this metro, ranked. Free.

Cash Flow →
🤖

AI Market Advisor

Ask questions about investing in 57201 (Watertown)

Loading...

Community Ratings

What people who’ve spent time here actually say. Not paid reviews.

Be the first to rate 57201 (Watertown, SD).

It takes 30 seconds. No signup. Your rating helps everyone who comes here after you.