Real Estate Investing in Longs, South Carolina (29568)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Horry County • Population: 16,373 • Data updated: September 2026

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Should you buy in 29568 (Longs, SC)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (56/100)

Mixed — home prices are stretched relative to local incomes. Run the math on your specific situation.

📈 For Investors
MIXED
3.0 / 5 (52/100)

A cash-flow market — rent-to-price math works from day one, though value growth is modest. Great for income-focused investors.

⚠️ Risks to Know
1 flag
  • High vacancy: 19.3% of homes vacant — above national norms.

What’s happening in Longs, SC (29568)?

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3.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

4.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $291,590
Avg Monthly Rent $1,835
1% Rule ✗ Does Not Meet
Median Income $58,290
% Renters 16.1%

Market Analysis: 29568 Longs

The 29568 ZIP covers a section of Longs that demands careful diligence. Prices near $292K look accessible, but the work to make a deal cash flow is real.

For an experienced owner, 29568 can be a worth a close look for hunting ground — but the discount at $292K reflects genuine risk that outside investors often underestimate.

In the broader SC picture, 29568 is a reminder that not every low-priced ZIP is a value-add opportunity — some are simply distressed, and the difference matters.

Demographically, 29568 is a market where tenant selection matters more than unit finishes. Operators who understand that tend to do fine; those who do not tend to learn why the ZIP trades at a discount.

Strategically, 29568 can be a high-return sleeve of a diversified portfolio — but it should not be the whole portfolio, and it should not be someone's first deal.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Longs:

C+ Average
Buy Confidence Score: 62/100
Affordability
10/25
Appreciation
18/25
Stability
11/20
Timing
8/15
Rental backup
15/15
Affordability
Moderate
Homes cost 5× the median income
Value Trend
Stable (+0.3%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,835/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
🏠

Property Strategy for 29568

Which property type performs best in this market?

Best for Cash Flow
2BR
7.0% cap rate
Best for Appreciation
3BR
+7.2% 5yr CAGR
Best Overall Value
4BR
$82,229/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $165,806 $1,610 7.0% +6.9% $82,903
3BR $285,166 $1,980 5.0% +7.2% $95,055
4BR $328,915 $2,320 5.1% +6.9% $82,229

Market Trends

Home Value History (with trend line)

$320K$278K$235K$193K$151K$109KJul 2006Jul 2016Jul 2026

Rent History (with trend line)

$2,012$1,971$1,930$1,889$1,848$1,807Jun 2025Jan 2026Jul 2026

📊 How Does 29568 Compare?

Metric 29568 Longs South Carolina
Home Value $291,590 $291,590 $299,690
5-Year CAGR 4.7% 4.7% 7.3%
Avg Rent $1,835 $1,835 -
Cap Rate 4.9% 4.9% -
💡 Why Invest in 29568? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 29568 (Longs, SC). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
4.9%
Fair
5yr Growth
+4.7%
Moderate

📊 Market Snapshot

Home Value $291,590
Monthly Rent $1,835
Price-to-Rent 13.2:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 7.6%
Cap Rate 4.9%
5-Year IRR 9.6%

📈 Home Appreciation

1-Year +0.3% ▲
3-Year CAGR -1.1% ▼
5-Year CAGR +4.7% ▲
10-Year CAGR +5.7% ▲

🏠 Rent Trends

1-Year -1.2% ▼
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 4.9%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (4.9%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
19.3%
Elevated risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+4.7%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 29568

Population: 16,373

💰 Median Household Income
$58,290
This area
$58,290
State
$58,636
USA
$74,580
🏠 Renter Occupied
16.1%
This area
16.1%
State
26.9%
USA
34.0%
💼 Unemployment Rate
2.8%
This area
2.8%
State
-1.4%
USA
3.7%
🎓 College Educated
17.6%
This area
17.6%
State
14.2%
USA
33.7%
👤 Median Age
49.4 years
This area
49.4 years
State
22.7 years
USA
38.9 years
🏚️ Vacancy Rate
19.3%
This area
19.3%
State
17.5%
USA
10.5%
👥 Population by Ethnicity
White 72.7%
Black/African American 25.4%
Other/Mixed 1.9%
Hispanic/Latino 0.9%
👶 Under 18
19.3%
This area
19.3%
USA
22.0%
👴 65 and Over
27.0%
This area
27.0%
USA
17.3%
📊 Poverty Rate
11.9%
This area
11.9%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Nearby Colleges & Universities

2 Nearby
D
Galen Health Institutes-Myrtle Beach
629 students · 11.1 mi
C
Strand College of Hair Design
103 students · 11.6 mi

Frequently Asked Questions

Is Longs, SC a good market for FHA house hackers?

For house hackers, Longs, SC is a challenging. The $1,835/mo rent on a unit helps defray the mortgage on a $292K property.

Which real estate strategy fits Longs, SC?

In Longs, SC the healthy play is typically careful cash-flow rentals with hands-on management. The combination of $292K prices and $1,835/mo rents suits that approach.

What is the average monthly rent in Longs, SC?

Rental rates in Longs, SC average $1,835/mo. Tenant demand and $292K home values make the yield look reasonable by investor standards.

Does Longs, SC favor landlords or tenants?

SC law landlord-friendly for landlords, and Longs inherits those rules. Investors should still review local ordinances for rental licensing.

How much does a house cost in Longs, SC?

Longs, SC median home values land near $292K. That is reasonable territory for investors looking at $1,835/mo-per-month rentals.

You know 29568 now. You don’t know where it ranks.

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How 29568 ranks in Myrtle Beach-Conway-North Myrtle Beach, SC-NC

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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