Real Estate Investing in Willard, North Carolina (28478)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Pender County • Population: 4,591 • Data updated: September 2026

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Should you buy in 28478 (Willard, NC)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (60/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • High vacancy: 12.3% of homes vacant — above national norms.

• Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.

What’s happening in Willard, NC (28478)?

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3.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $226,605
Avg Monthly Rent $882
1% Rule ✗ Does Not Meet
Median Income $61,680
% Renters 13.8%

Market Analysis: 28478 Willard

The 28478 ZIP covers a section of Willard that demands careful diligence. Prices near $227K look accessible, but the work to make a deal cash flow is real.

Meanwhile, the numbers look inviting — $227K purchase price, 0.0% nominal cap — the work to hit that pro forma in 28478 is substantial and deserves full respect.

Statewide comparisons place 28478 among NC's softer markets. That context does not make the ZIP uninvestable, but it does raise the bar for due diligence.

Demographically, 28478 is a market where tenant selection matters more than unit finishes. Operators who understand that tend to do fine; those who do not tend to learn why the ZIP trades at a discount.

Distressed ZIPs reward experience. notable returns are possible in 28478, but they flow to investors who already understand how to operate in soft markets.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Willard:

C+ Average
Buy Confidence Score: 69/100
Affordability
15/25
Appreciation
22/25
Stability
7/20
Timing
10/15
Rental backup
15/15
Affordability
Moderate
Homes cost 3.7× the median income
Value Trend
Rising (+8.2%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $882/mo if you need to move
Market Conditions
COOL
More inventory, negotiating room for buyers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
❄️
COOL MARKET
Wilmington, NC Metro Area
More inventory, negotiating room for buyers
60 days
Average time to sell
Average
10.1%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Wilmington, NC metro data

Market Trends

Home Value History (with trend line)

$239K$205K$171K$137K$104K$70KJan 2009Oct 2017Jul 2026

📊 How Does 28478 Compare?

Metric 28478 Willard Wilmington, NC North Carolina
Home Value $226,605 $226,605 N/A $330,565
5-Year CAGR 6.7% 6.7% N/A 7.8%
Avg Rent $882 $882 N/A -
Cap Rate 3.0% 3.0% - -
💡 Why Invest in 28478? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 28478 (Willard, NC). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
3.0%
Low
5yr Growth
+6.7%
Strong

📉 Market Crash Risk Index

Based on Wilmington, NC metro

3/10
Moderate Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
2/3
66%
Days Pending
1/2
60 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $226,605
Monthly Rent $882
Price-to-Rent 21.4:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.7%
Cap Rate 3.0%
5-Year IRR 9.7%

📈 Home Appreciation

1-Year +8.2% ▲
3-Year CAGR +6.2% ▲
5-Year CAGR +6.7% ▲
10-Year CAGR +8.1% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 3.0%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (3.0%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
12.3%
Moderate risk
Landlord Climate
4.0/5
Friendly
Value Trend (5yr)
+6.7%
Growing
Eviction process: Moderate Rent control: Favorable

Demographics in 28478

Population: 4,591

💰 Median Household Income
$61,680
This area
$61,680
State
$63,256
USA
$74,580
🏠 Renter Occupied
13.8%
This area
13.8%
State
27.8%
USA
34.0%
💼 Unemployment Rate
4.6%
This area
4.6%
State
-19.3%
USA
3.7%
🎓 College Educated
13.7%
This area
13.7%
State
0.5%
USA
33.7%
👤 Median Age
48.1 years
This area
48.1 years
State
6.5 years
USA
38.9 years
🏚️ Vacancy Rate
12.3%
This area
12.3%
State
19.4%
USA
10.5%
👥 Population by Ethnicity
White 66.6%
Black/African American 27.6%
Other/Mixed 5.8%
Hispanic/Latino 4.7%
👶 Under 18
20.4%
This area
20.4%
USA
22.0%
👴 65 and Over
14.6%
This area
14.6%
USA
17.3%
📊 Poverty Rate
15.5%
This area
15.5%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 28478

B+ Avg School Grade
1 Schools
13.8:1 Avg Class Size
$12,071 Avg Per Pupil

Schools in This ZIP Code

B+ Above Average

Penderlea Elementary

📚 K – 08 School
👥
484 Students
👨‍🏫
13.8:1 Class Size
💰
$12,071 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

Frequently Asked Questions

Is Willard, NC a good place for real estate investing?

Yes - Willard, NC a 3.0/5 investability score. With $227K home prices against $882/mo monthly rent, the market delivers a reasonable entry point for new investors.

How quickly do rentals get leased in Willard, NC?

Vacancy risk in Willard, NC is elevated. That supports measured cash flow for typical rental holds.

Where do home prices stand in Willard, NC?

Willard, NC home values average about $227K. That price point suits investors targeting rentals with $882/mo in monthly income.

What is it like being a landlord in Willard, NC?

NC ranks as a landlord-friendly state for landlord-tenant law. Willard generally follows the statewide framework, so landlords face reasonable operating rules.

What monthly rent should investors expect in Willard, NC?

Average rent in Willard, NC is approximately $882/mo per month. Against $227K home values that yields a reasonable rent-to-price ratio.

You know 28478 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 28478 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 28478 ranks in Wilmington, NC

Every ZIP in this metro, ranked. Free.

Cash Flow → Appreciation → Affordable →
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