Real Estate Investing in Amarillo, Texas (79104)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Potter County • Population: 7,236 • Data updated: September 2026

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Should you buy in 79104 (Amarillo, TX)? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (84/100)

Solid choice — values are growing steadily and the market is stable enough to buy with confidence.

📈 For Investors
GOOD
4.0 / 5 (71/100)

A balanced market — moderate cash flow and moderate appreciation. A "steady" investor profile fits best.

⚠️ Risks to Know
1 flag
  • High vacancy: 14.5% of homes vacant — above national norms.

• Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.

What’s happening in Amarillo, TX (79104)?

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4.0/ 5

Investability

Overall investment appeal

3.0/ 5

Appreciation

Long-term value growth

5.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $119,293
Avg Monthly Rent $945
1% Rule ✗ Does Not Meet
Median Income $45,119
% Renters 48.8%

Market Analysis: 79104 Amarillo

The 79104 ZIP in Amarillo, TX is a local-operator market. Outside capital chasing a $119K entry has to pair deep knowledge with the discount.

For an experienced owner, 79104 can be a a solid fit for hunting ground — but the discount at $119K reflects genuine risk that outside investors often underestimate.

Regionally, 79104 sits on the difficult end of the TX spectrum. The worth a close look for read — for disciplined operators — is that pricing reflects the difficulty.

The demographic picture in 79104 includes headwinds that any investor should price in. Income distribution skews lower than Amarillo averages, and tenant stability requires active management.

The 79104 ZIP fits a narrow investor profile — hands-on, patient, and willing to accept that the cap rate on paper is not the cap rate in reality.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Amarillo:

B Good
Buy Confidence Score: 77/100
Affordability
20/25
Appreciation
25/25
Stability
9/20
Timing
8/15
Rental backup
15/15
Affordability
Affordable
Homes cost 2.6× the median income
Value Trend
Rising (+13.1%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $945/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
⚖️
BALANCED MARKET
Amarillo, TX Metro Area
Even conditions for buyers and sellers
54 days
Average time to sell
Average
9.2%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Amarillo, TX metro data
🏠

Property Strategy for 79104

Which property type performs best in this market?

Best for Cash Flow
4BR
8.8% cap rate
Best for Appreciation
2BR
+7.8% 5yr CAGR
Best Overall Value
4BR
$34,120/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $86,976 $1,050 8.7% +7.8% $43,488
3BR $121,955 $1,440 8.5% +7.6% $40,652
4BR $136,482 $1,670 8.8% +7.0% $34,120

Market Trends

Home Value History (with trend line)

$125K$109K$92K$76K$59K$43KFeb 2009Nov 2017Jul 2026

📊 How Does 79104 Compare?

Metric 79104 Amarillo Amarillo, TX Texas
Home Value $119,293 $140,122 N/A $297,000
5-Year CAGR 7.6% 5.5% N/A 5.4%
Avg Rent $945 $1,170 N/A -
Cap Rate 6.2% 4.7% - -
💡 Why Invest in 79104? Click to expand

Our analysis gives this area a 4/5 investability rating, placing it in the top tier for rental property potential.

A healthy rental market with 49% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 79104 (Amarillo, TX). Anonymous, moderated, never written by AI.

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Investability
Excellent
Cap Rate
6.2%
Good
5yr Growth
+7.6%
Strong

📉 Market Crash Risk Index

Based on Amarillo, TX metro

2/10
Low Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
1/3
52%
Days Pending
1/2
54 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $119,293
Monthly Rent $945
Price-to-Rent 10.5:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 9.5%
Cap Rate 6.2%
5-Year IRR 13.8%

📈 Home Appreciation

1-Year +13.1% ▲
3-Year CAGR +5.2% ▲
5-Year CAGR +7.6% ▲
10-Year CAGR +7.6% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 6.2%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (6.2%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
14.5%
Moderate risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+7.6%
Growing
Eviction process: Fast Rent control: Favorable

Demographics in 79104

Population: 7,236

💰 Median Household Income
$45,119
This area
$45,119
State
$70,593
USA
$74,580
🏠 Renter Occupied
48.8%
This area
48.8%
State
29.5%
USA
34.0%
💼 Unemployment Rate
2.6%
This area
2.6%
State
-25.4%
USA
3.7%
🎓 College Educated
7.7%
This area
7.7%
State
-5.8%
USA
33.7%
👤 Median Age
34.5 years
This area
34.5 years
State
-3.7 years
USA
38.9 years
🏚️ Vacancy Rate
14.5%
This area
14.5%
State
18.3%
USA
10.5%
👥 Population by Ethnicity
White 63.0%
Other/Mixed 30.4%
Hispanic/Latino 24.8%
Black/African American 5.3%
Asian 1.4%
👶 Under 18
29.6%
This area
29.6%
USA
22.0%
👴 65 and Over
12.5%
This area
12.5%
USA
17.3%
📊 Poverty Rate
19.2%
This area
19.2%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 79104

B+ Avg School Grade
4 Schools
14.1:1 Avg Class Size
$12,807 Avg Per Pupil

Schools in This ZIP Code

B+ Above Average

SUNRISE EL

📚 Pre-K – 05 Elementary
👥
222 Students
👨‍🏫
11.1:1 Class Size
💰
$12,807 Per Student
B+ Above Average

BOWIE MIDDLE

📚 06 – 08 Middle
👥
740 Students
👨‍🏫
14.9:1 Class Size
💰
$12,807 Per Student
B+ Above Average

HUMPHREY'S HIGHLAND EL

📚 Pre-K – 05 Elementary
👥
539 Students
👨‍🏫
14.9:1 Class Size
💰
$12,807 Per Student
B Good

BOWIE 6TH GRADE CAMPUS

📚 Grade 06 Middle
👥
341 Students
👨‍🏫
15.6:1 Class Size
💰
$12,807 Per Student

Nearby Schools (5 more)

Schools in adjacent ZIP codes that may serve this area

B+ Above Average

PARK HILLS EL

📚 Pre-K – 05 Elementary
📍 119 N E 15TH, AMARILLO
👥
229 Students
👨‍🏫
11.8:1 Class Size
💰
$12,807 Per Student
B+ Above Average

EASTRIDGE EL

📚 Pre-K – 05 Elementary
📍 1314 EVERGREEN, AMARILLO
👥
550 Students
👨‍🏫
12.5:1 Class Size
💰
$12,807 Per Student
B+ Above Average

EMERSON EL

📚 Pre-K – 05 Elementary
📍 600 N CLEVELAND, AMARILLO
👥
512 Students
👨‍🏫
14.9:1 Class Size
💰
$12,807 Per Student
B+ Above Average

FOREST HILL EL

📚 Pre-K – 05 Elementary
📍 3515 AMARILLO BLVD E, AMARILLO
👥
476 Students
👨‍🏫
14.3:1 Class Size
💰
$12,807 Per Student
B+ Above Average

GEORGE WASHINGTON CARVER EARLY CHILDHOOD ACADEMY

📚 Pre-K – 01 Elementary
📍 1800 N TRAVIS, AMARILLO
👥
334 Students
👨‍🏫
14.6:1 Class Size
💰
$12,807 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

4 Nearby 3,713 Off-Campus Students
C
Amarillo College
9,215 students · 3.3 mi
C
Wade Gordon Hairdressing Academy
134 students · 4.8 mi
D
Exposito School of Hair Design
25 students · 5.3 mi
C
Milan Institute-Amarillo
195 students · 7.2 mi

Investor Insight: With 3,713 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

Should investors worry about vacancy in Amarillo, TX?

Amarillo, TX carries elevated vacancy risk. Expect consistent absorption at market rents of $945/mo.

Is TX a landlord-friendly state?

TX law landlord-friendly for landlords, and Amarillo inherits those rules. Investors should still review local ordinances for rental licensing.

Which investment style suits Amarillo, TX?

In Amarillo, TX the notable play is typically careful cash-flow rentals with hands-on management. The combination of $119K prices and $945/mo rents suits that approach.

Is Amarillo, TX a good market for FHA house hackers?

House hacking in Amarillo, TX is a challenging. With home values around $119K and rents at $945/mo, owner-occupants can offset a meaningful share of PITI.

What price range are homes in Amarillo, TX?

Homes in Amarillo, TX typically sell near $119K. Prices have moved at a 0.0% 5-year CAGR, which steady long-term demand.

You know 79104 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 79104 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

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How 79104 ranks in Amarillo, TX

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Cash Flow → Appreciation → Affordable →
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