Real Estate Investing in Wichita Falls, Texas (76301)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Wichita County • Population: 15,727 • Data updated: September 2026

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Should you buy in 76301 (Wichita Falls, TX)? Our answer, based on the numbers below.

🏠 For Homebuyers
GOOD FIT
Grade B (72/100)

Solid choice — stable market with a reasonable entry point and good rental backup if you ever need to move.

📈 For Investors
STRONG
5.0 / 5 (100/100)

A cash-flow market — rent-to-price math works from day one, though value growth is modest. Great for income-focused investors.

⚠️ Risks to Know
3 flags
  • High vacancy: 18.8% of homes vacant — above national norms.
  • Elevated poverty: 27.9% poverty rate — can affect rent collection.
  • Lower household income: $36,250 median — tenant affordability is tighter.

What’s happening in Wichita Falls, TX (76301)?

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5.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

5.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $82,131
Avg Monthly Rent $1,024
1% Rule ✓ Meets
Median Income $36,250
% Renters 49.1%

Market Analysis: 76301 Wichita Falls

The 76301 ZIP in Wichita Falls is not a pristine, turnkey story — it is a value-add map. Stock is older, prices near $82K are approachable, and upside sits in the rehab line.

Value-add is the defining thesis in 76301. Homes trade near $82K, well below the state median, and rehabbed comps tend to clear meaningfully higher — a classic forced-equity setup.

Relative to TX, 76301 reads as a working-capital ZIP — prices below average, renter share elevated at 49%, and room for operator-led upside.

A renter-heavy, wage-earner demographic anchors 76301. Value-add players rely on that mix — the 49% share is both the tenant source and the buyer pool for future owner-occupied exits.

The solid opportunity in 76301 is buying the worst house on the block, fixing it, and renting it at the top of the local band. That is the strategy, repeated.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Wichita Falls:

B Good
Buy Confidence Score: 75/100
Affordability
25/25
Appreciation
14/25
Stability
11/20
Timing
10/15
Rental backup
15/15
Affordability
Affordable
Homes cost 2.3× the median income
Value Trend
Stable (+2.6%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,024/mo if you need to move
Market Conditions
COOL
More inventory, negotiating room for buyers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
❄️
COOL MARKET
Wichita Falls, TX Metro Area
More inventory, negotiating room for buyers
78 days
Average time to sell
Slow
7.8%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of August 29, 2026 — updated weekly from Wichita Falls, TX metro data
🏠

Property Strategy for 76301

Which property type performs best in this market?

Best for Cash Flow
2BR
11.3% cap rate
Best for Appreciation
4BR
+6.3% 5yr CAGR
Best Overall Value
3BR
$29,700/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
1BR $57,563 $810 10.1% +4.3% $57,563
2BR $63,521 $1,000 11.3% +3.5% $31,760
3BR $89,099 $1,360 11.0% +5.4% $29,700
4BR $119,343 $1,540 9.3% +6.3% $29,836

Market Trends

Home Value History (with trend line)

$92K$83K$73K$64K$54K$44KJan 2009Oct 2017Jul 2026

Rent History (with trend line)

$1,075$1,031$987$943$899$855Mar 2024May 2025Jul 2026

📊 How Does 76301 Compare?

Metric 76301 Wichita Falls Wichita Falls, TX Texas
Home Value $82,131 $127,700 N/A $297,000
5-Year CAGR 2.8% 4.7% N/A 5.4%
Avg Rent $1,024 $1,254 N/A -
Cap Rate 9.7% 6.0% - -
💡 Why Invest in 76301? Click to expand

This ZIP code meets the 1% rule with rent at $1,024/mo on homes averaging $82,131 — a strong indicator of cash flow potential.

Our analysis gives this area a 5/5 investability rating, placing it in the top tier for rental property potential.

A healthy rental market with 49% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 76301 (Wichita Falls, TX). Anonymous, moderated, never written by AI.

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Investability
Excellent
Cap Rate
9.7%
Excellent
5yr Growth
+2.8%
Slow

📉 Market Crash Risk Index

Based on Wichita Falls, TX metro

3/10
Moderate Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
1/3
51%
Days Pending
2/2
78 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $82,131
Monthly Rent $1,024
Price-to-Rent 6.7:1
1% Rule ✓ Passes

💰 Return Metrics

Gross Yield 15.0%
Cap Rate 9.7%
5-Year IRR 12.5%

📈 Home Appreciation

1-Year +2.6% ▲
3-Year CAGR -1.6% ▼
5-Year CAGR +2.8% ▲
10-Year CAGR +5.3% ▲

🏠 Rent Trends

1-Year +1.6% ▲
3-Year CAGR N/A
5-Year CAGR N/A
Positive Leverage Market Cap Rate: 9.7%  |  30yr Rate: 6.8%
Leverage may enhance returns here.

The estimated cap rate (9.7%) exceeds the current 30-yr mortgage rate (6.8%). When borrowing costs less than a property yields, leverage can increase your cash-on-cash return above the cap rate.

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
18.8%
Elevated risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+2.8%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 76301

Population: 15,727

💰 Median Household Income
$36,250
This area
$36,250
State
$70,593
USA
$74,580
🏠 Renter Occupied
49.1%
This area
49.1%
State
29.5%
USA
34.0%
💼 Unemployment Rate
4.2%
This area
4.2%
State
-25.4%
USA
3.7%
🎓 College Educated
11.0%
This area
11.0%
State
-5.8%
USA
33.7%
👤 Median Age
34.0 years
This area
34.0 years
State
-3.7 years
USA
38.9 years
🏚️ Vacancy Rate
18.8%
This area
18.8%
State
18.3%
USA
10.5%
👥 Population by Ethnicity
White 60.6%
Black/African American 20.7%
Other/Mixed 17.9%
Hispanic/Latino 13.5%
Asian 0.9%
👶 Under 18
24.2%
This area
24.2%
USA
22.0%
👴 65 and Over
14.5%
This area
14.5%
USA
17.3%
📊 Poverty Rate
27.9%
This area
27.9%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 76301

C+ Avg School Grade
3 Schools
12.0:1 Avg Class Size
$15,421 Avg Per Pupil

Schools in This ZIP Code

A Very Good

BOOKER T WASHINGTON EL

📚 Pre-K – 05 Elementary
👥
353 Students
👨‍🏫
12.0:1 Class Size
💰
$15,953 Per Student
C Below Average

DENVER CTR

📚 03 – 12 High School Limited Data
💰
$15,953 Per Student
C Below Average

IOWA PARK JJAEP

📚 Grade 08 Middle Limited Data
👥
1 Students
💰
$14,356 Per Student

Nearby Schools (5 more)

Schools in adjacent ZIP codes that may serve this area

A Very Good

FAIN EL

📚 Pre-K – 05 Elementary
📍 1562 NORMAN ST, WICHITA FALLS
👥
475 Students
👨‍🏫
14.8:1 Class Size
💰
$15,953 Per Student
B+ Above Average

BROOK VILLAGE EARLY CHILDHOOD

📚 Grade PK Elementary
📍 222 BROOK ST, WICHITA FALLS
👥
218 Students
👨‍🏫
14.5:1 Class Size
💰
$15,953 Per Student
B+ Above Average

PAINT ROCK FRONTIER ACADEMY

📚 06 – 10 High School
📍 917 MIDWESTERN PKWY, WICHITA FALLS
👥
5 Students
👨‍🏫
1.4:1 Class Size
💰
$17,553 Per Student
B+ Above Average

SOUTHERN HILLS EL

📚 Pre-K – 05 Elementary
📍 3920 ARMORY RD, WICHITA FALLS
👥
552 Students
👨‍🏫
15.1:1 Class Size
💰
$15,953 Per Student
C+ Average

CAREER EDUCATION CENTER

📚 09 – 12 High School Limited Data
📍 500 HATTON RD, WICHITA FALLS
💰
$15,953 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

1 Nearby 429 Off-Campus Students
C+
Midwestern State University
5,573 students · 3.1 mi

Frequently Asked Questions

Where do home prices stand in Wichita Falls, TX?

Typical homes in Wichita Falls, TX go for around $82K. The 5-year CAGR of 0.0% consistent price movement.

Can you find 1% rule deals in Wichita Falls, TX?

Wichita Falls, TX delivers a 1.25% rent-to-price ratio on average. Investors targeting the 1% rule will find solid opportunities.

Is Wichita Falls, TX a good market for buy-and-hold investors?

Wichita Falls, TX rates 5.0/5 for investability. With median values at $82K and rents near $1,024/mo, the market offers reasonable fundamentals for rental investors.

Can owner-occupants cash flow in Wichita Falls, TX?

The house hack math an attractive in Wichita Falls, TX. Owner-occupant buyers benefit from the $1,024/mo rents and $82K home values.

How well does BRRRR work in Wichita Falls, TX?

Wichita Falls, TX is a strong for BRRRR. Acquiring below market, rehabbing, and leasing at $1,024/mo produces solid refinance appraisals against $82K values.

You know 76301 now. You don’t know where it ranks.

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How 76301 ranks in Wichita Falls, TX

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