Real Estate Investing in Holly Springs, Mississippi (38635)

Everything the listing leaves out — vacancy, rent trend, cap rate, landlord climate. All free.

Marshall • Population: 15,312 • Data updated: September 2026

☆ Watch this market Free account

Should you buy in 38635 (Holly Springs, MS)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (57/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (52/100)

A cash-flow market — rent-to-price math works from day one, though value growth is modest. Great for income-focused investors.

⚠️ Risks to Know
1 flag
  • High vacancy: 15.4% of homes vacant — above national norms.

• Modeled rent — no observed market rent for this ZIP; the figure is estimated from HUD fair-market rent.

What’s happening in Holly Springs, MS (38635)?

Click any question — our AI will research it live from the web and show you sources.

✨ Live AI + Web Search
Want to ask your own questions? Upgrade to Pro for unlimited custom queries.
3.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

4.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $175,029
Avg Monthly Rent $945
1% Rule ✗ Does Not Meet
Median Income $55,723
% Renters 23.7%

Market Analysis: 38635 Holly Springs

This part of Marshall is not an easy win. The 38635 ZIP shows softness in key indicators, and the playbook that works in cleaner markets often stalls here.

Rent of $945/mo on a $175K basis reads well until vacancy, delinquency, and capex enter the model. The honest cap rate in 38635 sits below the stated 0.0% once reality is priced in.

ZIP 38635's metrics run below Marshall's averages on price growth and tenant stability. Investors who ignore that regional gap tend to relearn it the hard way.

Demographically, 38635 is a market where tenant selection matters more than unit finishes. Operators who understand that tend to do fine; those who do not tend to learn why the ZIP trades at a discount.

The right play in 38635 usually involves deep tenant screening, aggressive delinquency response, and a conservative capex buffer. Anything less, and the discount can turn into a trap.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.76% as of Sep 10 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Holly Springs:

C+ Average
Buy Confidence Score: 68/100
Affordability
20/25
Appreciation
14/25
Stability
11/20
Timing
8/15
Rental backup
15/15
Affordability
Moderate
Homes cost 3.1× the median income
Value Trend
Rising (+4.2%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $945/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.

Market Trends

Home Value History (with trend line)

$188K$163K$138K$112K$87K$62KJan 2012May 2019Jul 2026

📊 How Does 38635 Compare?

Metric 38635 Holly Springs Mississippi
Home Value $175,029 $175,029 $186,446
5-Year CAGR 2.2% 2.2% 4.0%
Avg Rent $945 $945 -
Cap Rate 4.2% 4.2% -
💡 Why Invest in 38635? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
Open the Market Finder →
Free to search · investor plans from $19/mo

Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 38635 (Holly Springs, MS). Anonymous, moderated, never written by AI.

Do you own or manage rentals in ZIP 38635 (Holly Springs, MS)?

~25 seconds · no account needed · your report is anonymous

Investability
Good
Cap Rate
4.2%
Fair
5yr Growth
+2.2%
Slow

📊 Market Snapshot

Home Value $175,029
Monthly Rent $945
Price-to-Rent 15.4:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 6.5%
Cap Rate 4.2%
5-Year IRR 6.4%

📈 Home Appreciation

1-Year +4.2% ▲
3-Year CAGR +2.9% ▲
5-Year CAGR +2.2% ▲
10-Year CAGR +5.5% ▲

🏠 Rent Trends

1-Year N/A
3-Year CAGR N/A
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 4.2%  |  30yr Rate: 6.8%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.8%) exceeds the estimated cap rate (4.2%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
15.4%
Elevated risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+2.2%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 38635

Population: 15,312

💰 Median Household Income
$55,723
This area
$55,723
State
$48,827
USA
$74,580
🏠 Renter Occupied
23.7%
This area
23.7%
State
27.7%
USA
34.0%
💼 Unemployment Rate
3.2%
This area
3.2%
State
-17.6%
USA
3.7%
🎓 College Educated
15.7%
This area
15.7%
State
-11.7%
USA
33.7%
👤 Median Age
39.6 years
This area
39.6 years
State
10.7 years
USA
38.9 years
🏚️ Vacancy Rate
15.4%
This area
15.4%
State
18.7%
USA
10.5%
👥 Population by Ethnicity
Black/African American 70.9%
White 25.2%
Other/Mixed 3.8%
Hispanic/Latino 1.5%
Asian 0.1%
👶 Under 18
20.5%
This area
20.5%
USA
22.0%
👴 65 and Over
13.3%
This area
13.3%
USA
17.3%
📊 Poverty Rate
17.3%
This area
17.3%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 38635

B Avg School Grade
9 Schools
13.6:1 Avg Class Size
$13,127 Avg Per Pupil

Schools in This ZIP Code

A Very Good

HOLLY SPRINGS PRIMARY SCHOOL

📚 Pre-K – 03 Elementary
👥
348 Students
👨‍🏫
13.8:1 Class Size
💰
$14,917 Per Student
B+ Above Average

HOLLY SPRINGS INTERMEDIATE SCHOOL

📚 04 – 06 School
👥
221 Students
👨‍🏫
15.0:1 Class Size
💰
$14,917 Per Student
B+ Above Average

HOLLY SPRINGS JUNIOR HIGH SCHOOL

📚 07 – 08 Middle
👥
146 Students
👨‍🏫
13.2:1 Class Size
💰
$14,917 Per Student
B+ Above Average

H. W. BYERS HIGH SCHOOL (5-12)

📚 05 – 12 High School
👥
362 Students
👨‍🏫
10.1:1 Class Size
💰
$10,889 Per Student
B Good

HOLLY SPRINGS HIGH SCHOOL

📚 09 – 12 High School
👥
312 Students
👨‍🏫
21.6:1 Class Size
💰
$14,917 Per Student
B Good

GALENA ELEMENTARY SCHOOL (K-7)

📚 K – 07 School
👥
119 Students
👨‍🏫
9.4:1 Class Size
💰
$10,889 Per Student
B Good

H. W. BYERS ELEMENTARY (K-4)

📚 K – 04 Elementary
👥
229 Students
👨‍🏫
12.1:1 Class Size
💰
$10,889 Per Student
C+ Average

HOLLY SPRINGS CAREER & TECH CENTER

📚 10 – 12 High School Limited Data
💰
$14,917 Per Student
C Below Average

MARSHALL CO CTE CENTER

📚 09 – 12 High School Limited Data
💰
$10,889 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

1 Nearby
C+
Rust College
429 students · 1.9 mi

Frequently Asked Questions

What type of investing works in Holly Springs, MS?

For Holly Springs, MS, careful cash-flow rentals with hands-on management is the standard investor playbook. The market structure makes it a reasonable default approach.

How quickly do rentals get leased in Holly Springs, MS?

Holly Springs, MS vacancy trends elevated. Investors running standard buy-and-hold plays see reasonable downtime between tenants.

What kind of market is Holly Springs, MS for investors?

With a 3.0/5 investability score, Holly Springs, MS ranks as a solid market for rental property investors. Median prices of $175K and rents of $945/mo drive the underlying numbers.

Is Holly Springs, MS good for landlords?

The landlord environment in Holly Springs, MS is landlord-friendly. Statewide rules shape most day-to-day operations for rental owners.

Is housing expensive in Holly Springs, MS?

In Holly Springs, MS the median home value sits at $175K. Against the broader MS market, that reads as reasonable for most investors.

You know 38635 now. You don’t know where it ranks.

This page stays free — all of it. What one page can’t tell you is how 38635 compares to every other market. Investor ($19/mo) screens every U.S. ZIP by cap rate, the 1% rule, vacancy and landlord climate, and exports your shortlist.

Compare Plans
🤖

AI Market Advisor

Ask questions about investing in 38635 (Holly Springs)

Loading...

Community Ratings

What people who’ve spent time here actually say. Not paid reviews.

Be the first to rate 38635 (Holly Springs, MS).

It takes 30 seconds. No signup. Your rating helps everyone who comes here after you.